Near Future Forecasting | 2005

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Transcript

1. Foresight by Design The Evolution of Design Strategic Design Applied Near Future Forecasting Presented by Matt Marcus of Segue Strategy
2. Bauhaus 1919 “The Building of the Future”
3. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Walter Gropius
4. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Wassily Kandinsky Walter Gropius
5. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Wassily Kandinsky Paul Klee Walter Gropius
6. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Walter Gropius
7. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Walter Gropius social value
8. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Walter Gropius social value aesthetic beauty
9. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Walter Gropius social value aesthetic beauty industrial production
10. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Walter Gropius Marcel Breuer
11. It is craftsmanship that turns artists into useful professionals of an industrialized society The Modern Designer Walter Gropius Marcel Breuer Charles Eames
12. design
13. Design
14. The New Bauhaus, The Institute of Design, Illinois Institute of Technology The Innovation Model Lazlo Moholy- Nagy
15. The New Bauhaus, The Institute of Design, Illinois Institute of Technology The Innovation Model social value aesthetic beauty industrial production Lazlo Moholy- Nagy
16. Three primary domains of study are the basis for the Innovation Model The Innovation Model social value aesthetic beauty industrial production Jay Doblin
17. Three primary domains of study are the basis for the Innovation Model The Innovation Model User research aesthetic beauty industrial production Jay Doblin
18. Three primary domains of study are the basis for the Innovation Model The Innovation Model User research Design fundamentals industrial production Jay Doblin
19. User research Design fundamentals Business strategy Three primary domains of study are the basis for the Innovation Model The Innovation Model Jay Doblin
20. Design fundamentals Business strategy Three primary domains of study are the basis for the Innovation Model The Innovation Model What’s desirable? Jay Doblin
21. Business strategy Three primary domains of study are the basis for the Innovation Model The Innovation Model What’s possible? What’s desirable? Jay Doblin
22. Three primary domains of study are the basis for the Innovation Model The Innovation Model What’s possible? What’s desirable? What’s feasible? Jay Doblin
23. Three primary domains of study are the basis for the Innovation Model The Innovation Model What’s possible? What’s desirable? What’s feasible? What’s new Jay Doblin
24. Three primary domains of study are the basis for the Innovation Model The Innovation Model Jay Doblin IDEO
25. Corporate Design
26. User research Design fundamentals Business strategy The pillars of design are again the foundation for the advancement of the profession The Foresight Model
27. User research Design fundamentals Foresight methodologies The pillars of design are again the foundation for the advancement of the profession The Foresight Model
28. Design fundamentals Foresight methodologies The pillars of design are again the foundation for the advancement of the profession The Foresight Model Cultural Actors
29. Design fundamentals The pillars of design are again the foundation for the advancement of the profession The Foresight Model Cultural Actors Possible futures
30. The pillars of design are again the foundation for the advancement of the profession The Foresight Model Cultural Actors Design possibilities Possible futures
31. The pillars of design are again the foundation for the advancement of the profession The Foresight Model Design possibilities Cultural Actors Possible futures What’s Next
32. Strategic Design
33. Seasonal trends are market driven reactions to cut, color, customization and coordination Systemic trends are structural migrations of behavior driven by shifts in technology, economics, and legislation Trend spotting
34. Trend spotting Seasonal trends are market driven reactions to cut, color, customization and coordination
35. Trend spotting Seasonal trends are market driven reactions to cut, color, customization and coordination
36. Trend spotting Seasonal trends are market driven reactions to cut, color, customization and coordination
37. Trend spotting Seasonal trends are market driven reactions to cut, color, customization and coordination
38. Trend spotting Seasonal trends are market driven reactions to cut, color, customization and coordination trend- setters trend followers
39. Trend spotting Systemic trends are structural migrations of behavior driven by shifts in technology, economics, and legislation
40. Trend spotting AEIOU Systemic trends are structural migrations of behavior driven by shifts in technology, economics, and legislation
41. Trend spotting AEIOU Systemic trends are structural migrations of behavior driven by shifts in technology, economics, and legislation
42. Trend spotting AEIOU Systemic trends are structural migrations of behavior driven by shifts in technology, economics, and legislation
43. Trend spotting AEIOU Systemic trends are structural migrations of behavior driven by shifts in technology, economics, and legislation
44. Systemic trends start as exceptions, emerging from the margins Trend spotting
45. Case Study (1998 to present) Provide a vision of future wants and needs for the wireless handset and services market Product adoption curve you are here
46. Case Study (1998 to present) Early in the product adoption lifecycle proxy groups can offer insight into future behaviors Product adoption curve you are here
47. Broadcast news crews Information intensive, time sensitive and highly mobile as a proxy for future professional teams
48. Broadcast news crews Information intensive, time sensitive and highly mobile as a proxy for future professional teams
49. Broadcast news crews Information intensive, time sensitive and highly mobile as a proxy for future professional teams
50. Broadcast news crews Behaviors are often descendent from narrative fiction or emergent sub-cultures behavior
51. Broadcast news crews precursor Behaviors are often descendent from narrative fiction or emergent sub-cultures behavior
52. Broadcast news crews precursor influencer Behaviors are often descendent from narrative fiction or emergent sub-cultures behavior
53. Broadcast news crews precursor influencer concept Behaviors are often descendent from narrative fiction or emergent sub-cultures behavior
54. Broadcast news crews Behavior set in the context of driving forces offers foresight into future opportunities Disaggregation
55. Broadcast news crews Behavior set in the context of driving forces offers foresight into future opportunities Disaggregation
56. Trend inception legislation became the driving force spurring the market demand for wireless headsets Experience forecast Precursor
57. Trend inception legislation became the driving force spurring the market demand for wireless headsets Experience forecast Mainstream Precursor
58. Trend inception legislation became the driving force spurring the market demand for wireless headsets Experience forecast Mainstream Low protocol Precursor
59. Trend inception legislation became the driving force spurring the market demand for wireless headsets Experience forecast High protocol Mainstream Low protocol Precursor
60. Latter phases of product adoption reveal distinct trends within the user community Driving force
61. Driving force The adoption of personal mobile technology and its integration into daily life Product adoption curve you are here
62. Behavioral insight Mobile devices are an extension of self users adapt technology to their personal style
63. Self Behavioral insight Mobile devices are an extension of self users adapt technology to their personal style
64. Toy Self Behavioral insight Mobile devices are an extension of self users adapt technology to their personal style
65. Tool Toy Self Behavioral insight Mobile devices are an extension of self users adapt technology to their personal style
66. Gear Tool Toy Self Behavioral insight Mobile devices are an extension of self users adapt technology to their personal style
67. Gear Industry foresight Precursor behaviors from occupations with prescribed protocols offer vectors for new product extrapolation
68. Precursors Gear Industry foresight Precursor behaviors from occupations with prescribed protocols offer vectors for new product extrapolation
69. Gear Industry foresight Precursors Precursor behaviors from occupations with prescribed protocols offer vectors for new product extrapolation State of the art
70. Gear Industry foresight Precursors Precursor behaviors from occupations with prescribed protocols offer vectors for new product extrapolation State of the art Forecast
71. Industry foresight Lateral industry surveys provide insight into how your focus industry may develop Toy
72. Precursor Industry foresight Lateral industry surveys provide insight into how your focus industry may develop Toy
73. Toy Industry foresight Precursor Lateral industry surveys provide insight into how your focus industry may develop State of the art
74. Toy Industry foresight Precursor Lateral industry surveys provide insight into how your focus industry may develop State of the art Forecast
75. Self Industry foresight Precursor State of the art Parallel channel experiences will migrate and morph to fit in new channels
76. Self Industry foresight Precursor State of the art Parallel channel experiences will migrate and morph to fit in new channels
77. Self Industry foresight Precursor State of the art Parallel channel experiences will migrate and morph to fit in new channels State of the art Forecast
78. User research Design fundamentals Foresight Methodology Presented by Matt Marcus of Segue Strategy