Designing the Future

Transcript

1. Matt Marcus Executive Creative Director
2. “Designing the future” lessons on innovation from Design
3. “It is craftsmanship that turns artists into useful professionals of an industrialized society” WALTER GROPIUS
4. WASSILY KANDINSKY
5. ART
6. DESIGN
7. SOCIAL VALUE AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
8. SOCIAL VALUE AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
9. MARCEL BREUER WASSILY CHAIR - 1926
10. “Every period has its own optical focus.” LASZLO MAHOLY_NAGY
11. “We will experience a time when designers forego their adolescent reliance on purely intuitive practices.” JAY DOBLIN A Short, Grandiose Theory of Design - 1987
12. SOCIAL VALUE AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
13. DESIGN PROCESS DESIGN RESEARCH DESIGN PLANNING DESIGN METHODS SOCIAL VALUE AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
14. DESIGN PROCESS DESIGN RESEARCH DESIGN PLANNING
15. what’s desirable? DESIGN PROCESS DESIGN PLANNING
16. what’s desirable? what’s possible? DESIGN PLANNING
17. what’s desirable? what’s feasible? what’s possible?
18. WHAT’S NEXT what’s desirable? what’s feasible? what’s possible?
19. IDEO Shopping Cart - 1998
20. “Marketers should look to create utilitarian tools that augment the lives of the millennial rather than deliver complicated and intrusive solutions.” BOB GREENBERG CEO of R/GA
22. FROM MARK TO MEANS
25. WHAT’S NEXT what’s desirable? what’s feasible? what’s possible?
28. DISCIPLINES INSIGHTS SYSTEMS STORIES DESIGN RESEARCH DESIGN PLANNING DESIGN PROCESS
29. INSIGHTS SYSTEMS STORIES
30. metaphor demo play application transaction SYSTEMS STORIES audience participants users
33. Thank You twitter @matt_marcus matt.marcus@rga.com