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Designing the Future
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matt_marcus
January 21, 2012
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Designing the Future
matt_marcus
January 21, 2012
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Transcript
Matt Marcus Executive Creative Director
“Designing the future” lessons on innovation from Design
“It is craftsmanship that turns artists into useful professionals of
an industrialized society” WALTER GROPIUS
WASSILY KANDINSKY
ART
DESIGN
SOCIAL VALUE AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
SOCIAL VALUE AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
MARCEL BREUER WASSILY CHAIR - 1926
“Every period has its own optical focus.” LASZLO MAHOLY_NAGY
“We will experience a time when designers forego their adolescent
reliance on purely intuitive practices.” JAY DOBLIN A Short, Grandiose Theory of Design - 1987
SOCIAL VALUE AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
DESIGN PROCESS DESIGN RESEARCH DESIGN PLANNING DESIGN METHODS SOCIAL VALUE
AESTHETIC BEAUTY INDUSTRIAL PRODUCTION
DESIGN PROCESS DESIGN RESEARCH DESIGN PLANNING
what’s desirable? DESIGN PROCESS DESIGN PLANNING
what’s desirable? what’s possible? DESIGN PLANNING
what’s desirable? what’s feasible? what’s possible?
WHAT’S NEXT what’s desirable? what’s feasible? what’s possible?
IDEO Shopping Cart - 1998
“Marketers should look to create utilitarian tools that augment the
lives of the millennial rather than deliver complicated and intrusive solutions.” BOB GREENBERG CEO of R/GA
None
FROM MARK TO MEANS
None
None
WHAT’S NEXT what’s desirable? what’s feasible? what’s possible?
None
None
DISCIPLINES INSIGHTS SYSTEMS STORIES DESIGN RESEARCH DESIGN PLANNING DESIGN PROCESS
INSIGHTS SYSTEMS STORIES
metaphor demo play application transaction SYSTEMS STORIES audience participants users
None
None
Thank You twitter @matt_marcus
[email protected]