SPEAKER AND WRITER WHO FOCUSES ON WECHAT, CHINA’S FAMOUS SUPER APP, AND TENCENT, CHINA’S LARGEST TECH GIANT. HIS OPINIONS ARE REGULARLY FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC, THE FINANCIAL TIMES, FORBES, QUARTZ, TECHCRUNCH, TECHINASIA, CNN, CAMPAIGN ASIA, EMARKETER, ADAGE. HE REGULARLY DELIVERS PRESENTATIONS FOR EXECUTIVE TEAMS SEEKING TO GAIN INSIGHT INTO CHINESE TECH INNOVATION. EMAIL: [email protected] LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN THIS PRESENTATION IS ADAPTED FROM A KEYNOTE SPEECH DELIVERED AT CHINA CONNECT CONFERENCE IN PARIS ON MARCH 2ND 2017.
557 594 620 656 235 355 438 500 600 697 806 H1 2013 H2 2013 H1 2014 H2 2014 H1 2015 H2 2015 H1 2016 CHINA INTERNET USERS CHINA MOBILE INTERNET USERS WECHAT USERS Data: China Internet Network Information Center (CNNIC) CHINA INTERNET USERS CHINACHANNEL.CO
VS. TIME SPENT ON WECHAT 1,000 26.5% TOTAL MOBILE TIME SPENT WECHAT TIME AS % OF ALL TIME ON MOBILE IN CHINA 26.7% 29.4% 31.5% 31.9% 36.3% 35.5% 34.5% 34.1% 35.2% 33.7% 32.8% 35.2% SEPT 15 OCT 15 NOV 15 DEC 15 JAN 16 FEB 16 MAR 16 APR 16 MAY 16 JUNE 16 JUL 16 AUG 16 SEPT 16 2,000 3,000 4,000 5,000 BILLION MINUTES TIME SPENT IN WECHAT 40% 35% 30% 25% 20% 15% 10% 5% CHINACHANNEL.CO
RMB (42 EURO) UP TO 10 DAY CAMPAIGN 4,400 BUSINESS DISTRICTS IN 81 CITIES AREA PPM SHANGHAI / BEIJING 150 RMB (21 EURO) LARGE CITIES (22 IN TOTAL) 100 RMB (14 EURO) ALL OTHER DISTRICTS 50 RMB (7 EURO) CHINACHANNEL.CO MOMENTS ADS FOR SMALL BUSINESSES
ACTIVE WECHAT USER. WECHAT TEAM’S STRATEGY IN EUROPE IS NOT FOCUSED ON GETTING USERS. INSTEAD THEY WISH TO PROMOTE WECHAT AS A PAYMENTS AND MARKETING SOLUTION FOR BUSINESSES TO REACH CHINESE CONSUMERS.
WEEKS PROCESS OPEN TO ALL EUROPEAN BUSINESSES (EXCLUDING ‘SENSITIVE CATEGORIES’ MEDIA, POLITICAL ORGANIZATIONS) CHINACHANNEL.CO EUROPEAN BUSINESSES ARE NOW FREE TO OPEN CHINA VISIBLE OFFICIAL ACCOUNTS FOR CHINA MARKETING
IT’S NOW MUCH HARDER. THEY ARE OVERLOADED WITH GREAT CONTENT AND SPAM. WECHAT IS MATURING.” WILLIAM BAO BEAN CHINACCELERATOR MD, PARTNER @ SOSV CHINACHANNEL.CO
APP & WeChat Public Number Market Research Report 60% 10% OFFICIAL ACCOUNTS THAT MANAGE TO CONTINUE REGULARLY UPDATING OFFICIAL ACCOUNTS THAT FOLLOWERS CONTINUE TO PAY ATTENTION TO IRREGULAR UPDATING CONTENT THAT FAILS TO STAND OUT CHINACHANNEL.CO
SAME LOW AMOUNT OF CONTENT SENT LOW FREQUENCY OF UPDATING CONTENT CONTENT JUST ISN’T RELEVANT OTHER REASONS 50.1% 65.2% 57.9% 43.8% 25.4% Data Source: iiMedia Research 2016 APP & WeChat Public Number Market Research Report CHINACHANNEL.CO
TO THE APP ECONOMY, IF NOT JUST IN 2016, THEN IN THE ENTIRE LIFECYCLE OF THE APP ECONOMY. THE IMPACT OF IT WAS HUGE!” SAMEER SINGH, INDUSTRY ANALYSIS DIRECTOR APP ANNIE CHINACHANNEL.CO
EASIER FOR PUBLISHERS TO POST VIDEO DIRECT TO A PERSON’S (NEWS) FEED. THIS WILL BE A GAME CHANGER FOR BRANDS IN TERMS OF THE CREATIVE OPPORTUNITY.” JEREMY WEBB NATIONAL DIRECTOR, SOCIAL@OGILVY CHINA CHINACHANNEL.CO
MATURE AND ALL SIMILAR, CONTENT IS THE WAY TO DIFFERENTIATE. THE VALUE OF KNOWLEDGE, THE VALUE OF CONTENT IS NOW INCREASING RAPIDLY IN THE INDUSTRY.” RHEA LIU – ANALYST AT TENCENT CHINACHANNEL.CO
QUALITY CONTENT QUALITY CONTENT PROVIDERS DESERVE PAYMENT WILLING TO PAY IF ONLINE LEARNING IS USEFUL ONLINE EDUCATION IS SUPPOSED TO BE NONPROFIT MORE WILLING TO PAY FOR OFFLINE COURSES WILLING TO LEARN BUT NOT NECESSARY TO PAY ATTITUDES TO PAYING FOR ONLINE LEARNING Data Source: Netease, Guokr, Jan 2017 CHINACHANNEL.CO
MONEY) UBIQUITOUS MOBILE PAYMENTS & MICRO-PAYMENTS HUGE POPULATION: THINGS SCALE EASIER / NICHE COMMUNITIES BECOME INTERESTING CULTURE THAT PLACES VERY HIGH VALUE IN EDUCATION CHINACHANNEL.CO
SPEAKER AND WRITER WHO FOCUSES ON WECHAT, CHINA’S FAMOUS SUPER APP, AND TENCENT, CHINA’S LARGEST TECH GIANT. HIS OPINIONS ARE REGULARLY FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC, THE FINANCIAL TIMES, FORBES, QUARTZ, TECHCRUNCH, TECHINASIA, CNN, CAMPAIGN ASIA, EMARKETER, ADAGE. HE REGULARLY DELIVERS PRESENTATIONS FOR EXECUTIVE TEAMS SEEKING TO GAIN INSIGHT INTO CHINESE TECH INNOVATION. EMAIL: [email protected] LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN THIS PRESENTATION IS ADAPTED FROM A KEYNOTE SPEECH DELIVERED AT CHINA CONNECT CONFERENCE IN PARIS ON MARCH 2ND 2017.