WeChat Marketing Workshop (Sample)

Sample slides from a WeChat marketing workshop delivered by Matthew Brennan in Bangkok, March 2018

Transcript

1. WECHAT MARKETING WORKSHOP (SAMPLE) MATTHEW BRENNAN CHINACHANNEL.CO
2. MATTHEW BRENNAN CO-FOUNDER OF CHINA CHANNEL MATTHEW IS A WELL-KNOWN SPEAKER AND WRITER ABOUT WECHAT AND TENCENT (CHINA'S LARGEST INTERNET COMPANY). HIS OPINIONS ARE REGULARLY FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC, THE FINANCIAL TIMES, FORBES, QUARTZ, TECHCRUNCH, TECHINASIA, CAMPAIGN ASIA, EMARKETER, ADAGE. MATTHEW'S COMPANY CHINA CHANNEL ORGANIZES CHINA’S LARGEST WECHAT MARKETING CONFERENCE SERIES FOR INTERNATIONAL COMPANIES. HE WORKS PRIMARILY WITH INTERNATIONAL BUSINESSES TO HELP FORM AND IMPLEMENT THEIR WECHAT PLATFORM STRATEGY. CO-HOST OF THE CHINA TECH TALK PODCAST PRODUCED TOGETHER WITH CHINA'S LARGEST ENGLISH LANGUAGE TECH MEDIA, MATTHEW HAS BEEN BASED IN CHINA NOW FOR OVER 13+ YEARS. THIS IS A SAMPLE SELECTION OF SLIDES FROM A WECHAT MARKETING WORKSHOP THAT WAS DELIVERED IN BANGKOK, MARCH 2018 BY MATTHEW BRENNAN FOR SPEAKING AVAILABILITY: INFO@CHINACHANNEL.CO FOR MEDIA INQUIRIES: MEDIA@CHINACHANNEL.CO LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN TWITTER: @MBRENNANCHINA
3. Chat Payments / QR codes Moments Offline World Bank Accounts Official Accounts Platform WeChat APIs Your Servers
4. 3 KINDS OF ACCOUNT
5. SUBSCRIPTION • FOR MEDIA / BLOGGERS • POST ONCE PER DAY • HIDDEN IN THE FOLDER • GREAT IF YOU HAVE LOTS OF CONTENT • NOT GREAT FOR ANYTHING ELSE • LIMITED APIS & FEATURES
6. SERVICE • FOR PROVIDING SERVICE • ADVANCED APIS / CRM POSSIBLE • IN THE TIMELINE LIKE A FRIEND • POST ONCE PER WEEK • GOOD FOR MOST BUSINESS TYPES • EASY TO BE UNFOLLOWED
7. MINI PROGRAMs • LIGHT APPS THAT LIVE WITHIN WECHAT • GREAT FOR CONVERSION • MANY ENTRY POINTS FOR TRAFFIC • NEW FORMAT, CHANGING FAST • 80% OF WHAT AN APP CAN DO FOR 20% OF THE COST
8. WECHAT OFFICIAL ACCOUNTS USAGE BREAKDOWN Data Source: iiMedia Research 2016 APP & WeChat Public Number Market Research Report OTHER 5% CONVENIENCE FOR LIFE 16% LEARN KNOWLEDGE 27% GAIN INFORMATION 52%
9. Data Source: Network Public Opinion Report, Tencent Index & CSSN WECHAT OFFICIAL ACCOUNTS POSTING TIMES: 9AM & 5PM PEAKS START WORK 9AM OFF WORK 5PM
10. WECHAT MOST ACTIVE TIMES FOR FORWARDING & SHARING Data Source: Network Public Opinion Report, Tencent Index & CSSN 8AM - MIDDAY 8 – 10 PM
11. VISIBLE STATISTICS
12. FOLLOWER INFORMATION
13. MATTHEW BRENNAN CO-FOUNDER OF CHINA CHANNEL MATTHEW IS A WELL-KNOWN SPEAKER AND WRITER ABOUT WECHAT AND TENCENT (CHINA'S LARGEST INTERNET COMPANY). HIS OPINIONS ARE REGULARLY FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC, THE FINANCIAL TIMES, FORBES, QUARTZ, TECHCRUNCH, TECHINASIA, CAMPAIGN ASIA, EMARKETER, ADAGE. MATTHEW'S COMPANY CHINA CHANNEL ORGANIZES CHINA’S LARGEST WECHAT MARKETING CONFERENCE SERIES FOR INTERNATIONAL COMPANIES. HE WORKS PRIMARILY WITH INTERNATIONAL BUSINESSES TO HELP FORM AND IMPLEMENT THEIR WECHAT PLATFORM STRATEGY. CO-HOST OF THE CHINA TECH TALK PODCAST PRODUCED TOGETHER WITH CHINA'S LARGEST ENGLISH LANGUAGE TECH MEDIA, MATTHEW HAS BEEN BASED IN CHINA NOW FOR OVER 13+ YEARS. THIS IS A SAMPLE SELECTION OF SLIDES FROM A WECHAT MARKETING WORKSHOP THAT WAS DELIVERED IN BANGKOK, MARCH 2018 BY MATTHEW BRENNAN FOR SPEAKING AVAILABILITY: INFO@CHINACHANNEL.CO FOR MEDIA INQUIRIES: MEDIA@CHINACHANNEL.CO LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN TWITTER: @MBRENNANCHINA
14. FIND ME AT: WEB: CHINACHANNEL.CO TWITTER: @MBRENNANCHINA ITUNES: CHINA TECH TALK PODCAST LINKEDIN: LINKEDIN.COM/IN/MATTHEW-BRENNAN/ WECHAT:
15. WECHAT MARKETING WORKSHOP (SAMPLE) MATTHEW BRENNAN CHINACHANNEL.CO