BrightonSEO - A People-first Approach: Why Web Accessibility Matters

Transcript

1. A People-first Approach: Why Web Accessibility Matters in SEO. Matt Wheeler madeby.studio speakerdeck.com/mattmultiplied @mattmultiplied
2. We pride ourselves on our commitment to technical excellence, building digital solutions with sustainability & accessibility ingrained at every step of the process. High performing responsible websites.
4. 96.3% of home pages have detected WCAG 2 failures. The WebAIM Million, 2022 @mattmultiplied 3
5. 24% of people in the UK have a disability. GOV UK Family Resources Survey, 2021 - 2022 @mattmultiplied 4
6. The Web is fundamentally designed to work for all people, not most people. @mattmultiplied 5
7. The rise of Accessibility Overlays ❌ 6
8. Overlay Fact Sheet 🔗 7
9. Accessibility starts with the brand… …and is the responsibility of everyone. @mattmultiplied 8
10. @mattmultiplied Technical SEO violations on home pages. 9
11. @mattmultiplied 58.2% have missing alternative text for images. 10
12. @mattmultiplied 50.1% have empty links. 11
13. @mattmultiplied 42.2% have skipped or no heading levels. 12
14. @mattmultiplied 27.5% have empty buttons. 13
15. @mattmultiplied 18.6% have a missing document language. 14
16. @mattmultiplied Accessibility violations on home pages. 15
17. @mattmultiplied Common accessibility failures. Skipped or no heading levels Missing alternative text for images 42.2% 58.2% Empty links Low contrast text 50.1% 83.6% Empty buttons Missing document language 27.5% 18.6% 16
18. The intersection of accessibility & SEO. @mattmultiplied 17
19. • • • • • • • • • • • Clear Page Titles Structured Headings Semantic Markup Descriptive Anchor Text Breadcrumb Links Image Alternative Text Clear Navigation No Deceptive Patterns Reduce User Interactions Improve Readability Predictable Behaviour SEO. Accessibility. • • • • • • • • • • • Clear Page Titles Structured Headings Semantic Markup Descriptive Anchor Text Breadcrumb Links Image Alternative Text Clear Navigation No Deceptive Patterns Reduce User Interactions Improve Readability Predictable Behaviour @mattmultiplied 18
20. Accessibility isn't just for those with disabilities. @mattmultiplied 19
21. Can poor accessibility negatively affect SEO? @mattmultiplied 20
22. Yes. @mattmultiplied 21
23. @mattmultiplied 22
24. The 4 Principles of Accessibility. @mattmultiplied 23
25. Four Principles of Accessibility (POUR) Operable Perceivable Understandable Robust @mattmultiplied 24
26. IBM Equal Access Accessibility Checker 🔗 25
27. IBM Equal Access Toolkit​ 🔗 26
28. Chrome DevRel​ - Learn Accessibility 🔗 27
29. Thank you for joining and enjoy the rest of brightonSEO. Matt Wheeler @mattmultiplied @mattmultiplied Google Partner | Digital Enterprise Top 100 | Great British Entrepreneur Awards Finalist | Santander X Entrepreneurship Awards Nominee | Leeds Digital Festival Thrive Award Nominee | Santander X Global Awards 2021 UK Finalist | Yorkshire 42 Under 42 2022