Working in digital data for the last 15 years, Matt Bentley has worked extensively across both Adobe and Google digital analytics and marketing suites.

He spent the first 11 years of his career working client-side; running digital data collection and analytics for a number of large businesses.

The last 4+ years have been spent agency-side consulting for a wide range of enterprise-level companies, heading up the digital data team at Loop Horizon.

Providing strategic direction; defining tech-stacks and digital data architecture; designing and building data layers; managing tag manager implementations; deploying a wide range of vendor tags; migrating clients to server-side implementation; configuring analytics tools to meet client needs; running reporting, analysis and dashboarding; running ID resolution programs; enabling ETL of digital data sets and advocating connectivity between digital and offline data; and helping clients orchestrate against their digital data to deliver real business outcomes (for example, using digital data in first-party data marketing programs).

In short – the whole gamut, from data definition and collection right through to marketing orchestration and revenue generation.

Matt is driven to move digital data collection and analytics teams from providing a secondary or tertiary business function to delivering direct revenue generation.