The State of Ecommerce SEO: How to Win in Today's Product SERPs [Featuring US & UK Insights] #Recommerce

#ecommerceseostate by @aleyda from @orainti at #recommerce THE STATE OF
ECOMMERCE SEO How to Win in Today's Product SERPs #ecommerceseostate by @aleyda from @orainti at #recommerce FEATURING US & UK INSIGHTS

#ecommerceseostate by @aleyda from @orainti at #recommerce + + Welcome
to the State of   Ecommerce SEO in 2025

#ecommerceseostate by @aleyda from @orainti at #recommerce Filters Sidebar Product
Knowledge Panel Product Carousel Main Topics Navigation Google products’ SERPs have become the ultimate PLP, with a navigation, products packs and panels Ads

#ecommerceseostate by @aleyda from @orainti at #recommerce Highlighting established related
brands Explore Brands People also buy from

#ecommerceseostate by @aleyda from @orainti at #recommerce Also giving more
visibility to experts informational content and experienced-first information Expert Guides UGC

#ecommerceseostate by @aleyda from @orainti at #recommerce Releasing a dedicated
Deals Shopping Experience when searching for sale/deals

#ecommerceseostate by @aleyda from @orainti at #recommerce Becoming a shopping
hub during the last Black Friday, including deals

#ecommerceseostate by @aleyda from @orainti at #recommerce Launching merchant feed
& structured data GSC integrations to become a retail hub

#ecommerceseostate by @aleyda from @orainti at #recommerce What CTR can
the best ranked home page and PLP expect here?

#ecommerceseostate by @aleyda from @orainti at #recommerce Is the performance
better if you’re in the product pack with others and then a knowledge panel is triggered?

#ecommerceseostate by @aleyda from @orainti at #recommerce And what about
the still uncommon but increasing AI Overviews for “gifts” queries?

#ecommerceseostate by @aleyda from @orainti at #recommerce Or the threat
of users replacing Google with LLMs as a shopping search platform?

#ecommerceseostate by @aleyda from @orainti at #recommerce Data from Similarweb
vs At least this won’t happen soon! LLM traffic is still tiny to ecommerce sites in comparison to organic search

#ecommerceseostate by @aleyda from @orainti at #recommerce But, is this
fine? Are we fine? DEALS DESTINATION PAGES BIG PUBLICATIONS AFFILIATES FILTERS SIDEBAR PRODUCT CAROUSELS, KNOWLEDGE PANELS & INCREASING FEATURES AI PERSONALIZED SERPS AI OVERVIEWS BRAND BIAS

#ecommerceseostate by @aleyda from @orainti at #recommerce Backpack Camera Dress
Furniture Handbag Headphones Jeans Jewelry Laptop Makeup Perfume Shirt Sneakers Sunglasses Sweaters x I can help with US & UK insights of product SERPs from the top 10K queries in 15 verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce How is this
affecting Ecom SEOs & what are we doing about it? +200 of us told me! https://hub.seofomo.co/surveys/ecommerce-seo-survey/

#ecommerceseostate by @aleyda from @orainti at #recommerce Let’s answer some
key ecommerce SEO questions #ecommerceseostate by @aleyda from @orainti at #recommerce

#ecommerceseostate by @aleyda from @orainti at #recommerce How have organic
search results & SERP features inclusions changed in product SERPs in the last year? #ecommerceseostate by @aleyda from @orainti at #recommerce

#ecommerceseostate by @aleyda from @orainti at #recommerce US Organic Frequency
Traditional organic results saw a frequency YOY decrease across most US product SERPs Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce UK Organic Frequency
However, organic search results frequency shift was more split in UK product SERPs Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce US Mobile Organic
Frequency - Top 15 verticals Forum sites in organic search results grew YOY on mobile across most verticals in the US Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce Something similar happened
on US Desktop, showing a YOY increase in Forum results Data from Similarweb US Desktop Organic Frequency - Top 15 verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce The same forum
related results growth can be seen in the UK on Mobile as well Data from Similarweb UK Mobile Organic Frequency - Top 15 verticals

UK Desktop Organic Frequency - Top 15 verticals And in Desktop in the UK too

#ecommerceseostate by @aleyda from @orainti at #recommerce Images, Reviews &
Single Image Thumbnails are the most popular features in the US Data from Advanced Web Ranking US Products SERP Features April 2025 - Top 10 Verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce Something similar happens
in the UK with Reviews, Single Image Thumbnails & images Data from Advanced Web Ranking UK Products SERP Features April 2025 - Top 10 Verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce AIO’s inclusions in
ecommerce are trivial when compared to other features in the US Data from Advanced Web Ranking US Products SERP Features April 2025 - Top 10 Verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce AIO’s were also
found to be minimal in the UK in mobile and desktop too Data from Advanced Web Ranking UK Products SERP Features April 2025 - Top 10 Verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce Reviews, Popular Products
& Explore Brands are the top Product oriented features in the US Data from Advanced Web Ranking US Products SERP Features April 2025 - Top 10 Verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce Something similar is
seen in the UK, with Reviews, Popular Products & Explore brands Data from Advanced Web Ranking UK Products SERP Features April 2025 - Top 10 Verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce US Popular Products
Frequency - Top 15 verticals Popular Products is the top product search feature, w/ the highest YOY growth in the US Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce UK Popular Products
Frequency - Top 15 verticals A similar Popular Products growth frequency can be seen in the UK SERPs too Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce US Image Frequency
- Top 15 verticals Images saw a mixed YOY shift in the US, decreasing or increasing in half verticals Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce UK Image Frequency
- Top 15 verticals In the UK SERPs, most verticals saw an important YOY increase in image inclusions Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce US Video Frequency
- Top 15 verticals Videos are still popular but went through a decrease YOY among most verticals in the US Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce UK Video Frequency
- Top 15 verticals A similar behavior can be seen in the UK too, with a video decrease among most verticals Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce US Mobile Related
Questions (PAA) Frequency Frequency - Top 15 verticals PAAs saw an important increase YOY in the US, with forum inclusions in them Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce UK Mobile Related
Questions (PAA) Frequency Frequency - Top 15 verticals Something similar happened in the UK too, with most verticals seeing an increase Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce AI Overviews Frequency
- Top 15 verticals AIOs are still trivial if compared to others, but growing a lot, especially on mobile Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce So yes, top
products SERPs have gone through a major transformation last year An important decrease in traditional organic search results Important increase of forum sites in organic search results Images, Reviews & Single Image Thumbnails, Videos are the most popular features on Mobile, included on +80% SERPs Popular products are the ones that have increased the most, featured in +71% mobile SERPs and 67% Desktop AI Overviews inclusions are trivial still but growing in the latest months

#ecommerceseostate by @aleyda from @orainti at #recommerce How are these
organic search results & search features inclusions & shifts impacting product click behavior? #ecommerceseostate by @aleyda from @orainti at #recommerce

#ecommerceseostate by @aleyda from @orainti at #recommerce Zero click searches
have slightly increased across most 15 US product verticals YOY Data from Similarweb US Zero Clicks - Top 15 verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce The UK results
are more split, zero clicks have actually decreased in half verticals Data from Similarweb UK Zero Clicks - Top 15 verticals

#ecommerceseostate by @aleyda from @orainti at #recommerce There are also
clicks shifts among top ranked sites! Here are the top 3 increasing and decreasing in clicks from Jan 2024 to Feb 2025 on Mobile across verticals Mobile

#ecommerceseostate by @aleyda from @orainti at #recommerce Mobile The most
common sites with an increase of organic clicks on mobile across all verticals are social and UGC: reddit, instagram and tiktok

#ecommerceseostate by @aleyda from @orainti at #recommerce Mobile The most
common sites with decreased clicks on mobile are publications (techradar, guardian) and retailers (Macys, Target)

#ecommerceseostate by @aleyda from @orainti at #recommerce Desktop Mobile A
similar click shift happens in Desktop too  

#ecommerceseostate by @aleyda from @orainti at #recommerce Note how many
retailers & publications that dropped across verticals are non-specialized Data from Similarweb Backpack Sneakers Laptop

#ecommerceseostate by @aleyda from @orainti at #recommerce Eg. for top
10K Backpack queries, YT is first, Reddit, North Face up, & Amazon, NYTimes down Data from Similarweb

#ecommerceseostate by @aleyda from @orainti at #recommerce If we zoom
in on YouTube clicks, they’re going to URLs ranked in Video SERP Features Data from Similarweb

For top sneakers queries: YouTube is first, Axios, Guardian down, Adidas and Reddit up

But if we view clicks per URLs, it’s not YT but retailers & brands that get most clicks

For top laptop queries: YT first, Amazon, Walmart down; while YouTube & Reddit up

In the case of top retailers & brand sites, clicks go to URLs leveraging many features

#ecommerceseostate by @aleyda from @orainti at #recommerce Data from Ahrefs
There’s also a very long tail of clicks going to product detail pages besides relevant PLPs

#ecommerceseostate by @aleyda from @orainti at #recommerce Data from Ahrefs
This aligns with ecommerce platforms showing a major trend of PDP traffic growth

#ecommerceseostate by @aleyda from @orainti at #recommerce Let’s summarize: Here’s
how organic search traffic behavior is also shifting with SERPs Zero clicks searches have mostly slightly increased across top Product queries YOY Social and UGC, along with brands are getting more clicks; and non- specialized publications and retailers are getting fewer clicks from top Product queries A high share of clicks are going to a higher number of URLs showcasing SERP features: videos, products, images, news, etc. A higher number of PDPs are getting clicks from top product queries than before thanks to Product related SERP features

#ecommerceseostate by @aleyda from @orainti at #recommerce It’s definitely getting
harder to achieve ecommerce SEO goals, it’s not only you! https://hub.seofomo.co/surveys/ecommerce-seo-survey/ What's the level of difficulty in achieving the expected Ecommerce SEO goals compared to a couple of years ago?

#ecommerceseostate by @aleyda from @orainti at #recommerce And the main
reason is exactly this:   SERP Evolution and Google Changes https://hub.seofomo.co/surveys/ecommerce-seo-survey/ Why do you think achieving your Ecommerce SEO goals is as difficult?

#ecommerceseostate by @aleyda from @orainti at #recommerce Despite this, SEO
remains a highly impactful channel vs others to achieve ecommerce goals https://hub.seofomo.co/surveys/ecommerce-seo-survey/ How impactful have your Ecommerce SEO efforts been to achieve the Ecommerce goals vs other marketing channels? “55% of SEOs have achieved high or extremely high impact. If this was true for any other marketing channel, executives would throw truckloads of money at it!” Malte Landwehr   VP of SEO   Idealo

#ecommerceseostate by @aleyda from @orainti at #recommerce What should ecommerce
SEOs do to keep winning despite these shifts in SERP Features & traffic behavior? #ecommerceseostate by @aleyda from @orainti at #recommerce

#ecommerceseostate by @aleyda from @orainti at #recommerce Prioritize your PDPs
optimization efforts, making the most out of SERP Features for visibility and AI features to facilitate execution at scale Grow your brand authority with informational and commercial text, video and image content to support your customers buying journey and become an specialized reference in your sector Google can’t overlook in SERPs 1. 2. 3. Forget about positions, and track your SERP visibility and click behavior monitoring features, pixels, clicks changes per device/ country market to fuel an ongoing testing culture to quickly identify behavior shifts and leverage opportunities Here are 3 key steps for ecommerce organic search growth in 2025

#ecommerceseostate by @aleyda from @orainti at #recommerce 1. It’s time
to double down your PDPs optimization efforts to maximize your SERPs visibility and be ready for the next AI shopping features (without neglecting your PLPs)

#ecommerceseostate by @aleyda from @orainti at #recommerce 2. Grow your
brand authority with specialized informational and commercial multi- format content to become more popular & competitive

#ecommerceseostate by @aleyda from @orainti at #recommerce 3. Track pixel
visibility, features and clicks behavior to fuel an “ongoing testing” approach to quickly identify & assess SERP opportunities and keep winning

#ecommerceseostate by @aleyda from @orainti at #recommerce Let’s go through
the main steps…

#ecommerceseostate by @aleyda from @orainti at #recommerce Start with the
PDPs indexability which is usually a challenge! Their content needs to be as unique, descriptive engaging and well linked as possible

#ecommerceseostate by @aleyda from @orainti at #recommerce Your goal is
to make your PDP information and experience more fulfilling to compete with best performing ones Description Comparison Similar Products Reviews Photos Models Videos Q&As Complete the look Specifications

#ecommerceseostate by @aleyda from @orainti at #recommerce Have resource issues
to implement? You’re not alone. Most in ecom SEO have them too! https://hub.seofomo.co/surveys/ecommerce-seo-survey/ The main reason ecommerce SEO projects haven't achieved the expected goals in the last year

#ecommerceseostate by @aleyda from @orainti at #recommerce Communication & alignment
is key for SEO integration within workflows & getting buy-in https://hub.seofomo.co/surveys/ecommerce-seo-survey/ “Whilst it doesn’t surprise me at all that the main blockers to project success are implementation issues and lack of resources, this highlights a distinct need for SEOs to expand their skillsets into ‘soft skills.’ These two blockers are essentially ‘people and communication’ problems; getting things done and getting budgets and / or resources signed off.” James Brockbank   Managing Director   Digitaloft

#ecommerceseostate by @aleyda from @orainti at #recommerce Wordlift, AirOps You
can also use AI platforms like AirOps to accelerate the process with workflows that automate tagging and help to enrich your PDPs at scale using your own store data

#ecommerceseostate by @aleyda from @orainti at #recommerce Wordlift, AirOps Or
Wordlift that can generate a full product knowledge graph with descriptions & FAQs Descriptions FAQs

#ecommerceseostate by @aleyda from @orainti at #recommerce Wordlift, AirOps Besides
content you can also use these tools to automate internal links to related products with rules you set Internal Links

#ecommerceseostate by @aleyda from @orainti at #recommerce https://hub.seofomo.co/surveys/ecommerce-seo-survey/ Do you
think it’s too risky? Most of your ecom competitors are already leveraging AI https://hub.seofomo.co/surveys/ecommerce-seo-survey/ Have you incorporated the use of any AI features/ functionalities in your Ecommerce SEO Optimization Tasks?

#ecommerceseostate by @aleyda from @orainti at #recommerce https://hub.seofomo.co/surveys/ecommerce-seo-survey/ From content
creation & optimization, kw research to repetitive SEO tasks automation https://hub.seofomo.co/surveys/ecommerce-seo-survey/ How have you incorporated AI features/functionalities in your Ecommerce SEO tasks?

#ecommerceseostate by @aleyda from @orainti at #recommerce https://hub.seofomo.co/surveys/ecommerce-seo-survey/ It’s time
to make the most out of the new wave of AI features to accelerate execution https://hub.seofomo.co/surveys/ecommerce-seo-survey/ “It should not be a surprise by now to see that most people use AI for content creation, writing regex, schema, and even bits of code to power automations. It’s become a go-to for speeding up routine tasks. The most impressive use for large ecommerce websites has to be powering internal linking at scale, though. I remember having to deal with endless spreadsheets and rely on complex formulas to get anything close to scalable. Now, with the power of embeddings at our fingertips, it’s not only automated but also far more accurate.” Roxana Stingu   Head of Search and SEO   Alamy

#ecommerceseostate by @aleyda from @orainti at #recommerce https://www.google.com/retail/how-google-merchant-center-works/ It’s also
a must to integrate with Google merchant center for PDPs visibility in product packs which can be easily implemented via platforms & apps

#ecommerceseostate by @aleyda from @orainti at #recommerce https://hub.seofomo.co/surveys/ecommerce-seo-survey/ Have you
integrated your Ecommerce product pages to be featured in Google's Free Merchant Listings? Even though most do it, there are still 18% of ecommerce sites that haven’t yet

#ecommerceseostate by @aleyda from @orainti at #recommerce https://hub.seofomo.co/surveys/ecommerce-seo-survey/ What's your
top Ecommerce SEO activity priority to achieve goals this year? Merchant Center Product Feed Optimization is also gaining relevance as one of the top ecommerce SEO activities to prioritize this year

#ecommerceseostate by @aleyda from @orainti at #recommerce Google has now
made it easier than ever to monitor product feeds issues with the merchant opportunities report in GSC

#ecommerceseostate by @aleyda from @orainti at #recommerce https://azuremarketplace.microsoft.com/en-en/marketplace/apps/wordlift1610701057853.seo-merchant-feed If your
store platform doesn’t generate a product feed, use 3rd party solutions like the WordLift Product Knowledge Graph Builder for it

#ecommerceseostate by @aleyda from @orainti at #recommerce https://developers.google.com/search/docs/appearance/structured-data/product Ensure parity
of merchant center feed with structured data, using all supported properties

#ecommerceseostate by @aleyda from @orainti at #recommerce Eg. Implement the
product variants structured data in case you haven’t yet https://developers.google.com/search/docs/appearance/structured-data/product-variants

#ecommerceseostate by @aleyda from @orainti at #recommerce I would have
prioritized facets for product color queries before, now PDPs variations

#ecommerceseostate by @aleyda from @orainti at #recommerce https://brodieclark.com/little-known-rich-results-ecommerce/ Check this
excellent guide by Brodie Clark going through product rich results types and what triggers them, to prioritize them

#ecommerceseostate by @aleyda from @orainti at #recommerce https://developers.google.com/search/docs/appearance/structured-data/generate-structured-data-with-javascript Something also
important is to avoid structured data implementation with CSR JS

#ecommerceseostate by @aleyda from @orainti at #recommerce This is what
happens when your product   reviews stops overlying on CSR JS

#ecommerceseostate by @aleyda from @orainti at #recommerce Not only reviews,
but also descriptions or images end up over-relying on CSR JS, making it challenging for Google to index at scale

#ecommerceseostate by @aleyda from @orainti at #recommerce You don’t want
to rank well just to get less visibility than the pages below due to the lack of thumbnail and search features

#ecommerceseostate by @aleyda from @orainti at #recommerce Always validate CSR
JS reliance of key PDPs areas triggering features w/ crawlers & GSC Sitebulb

#ecommerceseostate by @aleyda from @orainti at #recommerce If you can’t
SSR, go for hydration or pre- rendering natively or via a 3rd party solution Botify, pretender.io

#ecommerceseostate by @aleyda from @orainti at #recommerce Monitor beyond invalid
items, check the “improve item appearance” report from the GSC product & merchant listings to validate & fix Google Search Console

#ecommerceseostate by @aleyda from @orainti at #recommerce For thumbnails &
image packs, it’s not only about your products images indexability but about size and relevant descriptions too https://brodieclark.com/google-image-thumbnails/

#ecommerceseostate by @aleyda from @orainti at #recommerce Image optimization is
now fundamental due to thumbnails, image packs & Google lens Follow Image Optimization best practices: • Crawlable <img src> based   (not background, no CSR JS) • Supported image format: BMP, GIF, JPEG, PNG, WebP, SVG, and AVIF • Image XML Sitemap • Responsive Images • Descriptive ALT Text • Descriptive File Name • High quality, resolution • Optimized for speed • Structured Data https://blog.google/products/search/google-search-lens-october-2024-updates/

#ecommerceseostate by @aleyda from @orainti at #recommerce Are you taking
any actions to optimize your Ecommerce images for Image Packs, Thumbnails, Google images, Lens, etc.? https://hub.seofomo.co/surveys/ecommerce-seo-survey/ Despite the impact of images in product SERPs, too many SEOs haven’t taken action yet “People buy first with their eyes and than with their brains. This is especially evident in the context of multimodal search…” Gianluca Fiorelli   SEO Consultant

#ecommerceseostate by @aleyda from @orainti at #recommerce Create a PDP/
PLP benchmark to assess the gap vs top players per vertical, to prioritize efforts and gain support

#ecommerceseostate by @aleyda from @orainti at #recommerce https://www.aleydasolis.com/en/search-engine-optimization/the-ecommerce-product-page-seo-gpt-validator-and-sheet-checklist/ Use the
Ecommerce Product Page Optimization Checklist to avoid missing anything out

#ecommerceseostate by @aleyda from @orainti at #recommerce https://www.aleydasolis.com/en/search-engine-optimization/the-ecommerce-product-page-seo-gpt-validator-and-sheet-checklist/ You also
have the Ecommerce Product Page Validator GPT to support you with the process

#ecommerceseostate by @aleyda from @orainti at #recommerce https://hub.seofomo.co/surveys/ecommerce-seo-survey/ Are you
tracking your Ecommerce sites pages inclusions in product related search features? It’s also critical to monitor what’s going on in the SERPs and the impact of your efforts but 31% of SEOs are not yet tracking search features

#ecommerceseostate by @aleyda from @orainti at #recommerce Has the inclusion
of AI Overviews in SERPs had an impact in your Ecommerce organic search traffic so far? https://hub.seofomo.co/surveys/ecommerce-seo-survey/ More measurement is needed! Although AIO inclusion in Ecommerce is trivial, 27% of SEOs are not sure of their impact

#ecommerceseostate by @aleyda from @orainti at #recommerce Advanced Web Ranking
Monitor the changing pages pixel visibility & search features of your targeted queries

#ecommerceseostate by @aleyda from @orainti at #recommerce Validate features shown
in ranked SERPs but not linking to your PDPs for opportunities Advanced Web Ranking

#ecommerceseostate by @aleyda from @orainti at #recommerce Identify those products
search features triggered by competitors you haven’t yet Advanced Web Ranking

#ecommerceseostate by @aleyda from @orainti at #recommerce https://www.youtube.com/watch?v=L7qfCzlQjxY Assess the
impact in traffic of any SERP feature inclusion! Watch how to assess AIOs here

#ecommerceseostate by @aleyda from @orainti at #recommerce Advanced Web Ranking
Set alerts to be warned whenever important visibility and SERP feature inclusion changes

#ecommerceseostate by @aleyda from @orainti at #recommerce Remember to also
look at the SERPs! How can you stand out and better fulfill users intent? Many times is not with a PDP/PLP

#ecommerceseostate by @aleyda from @orainti at #recommerce More commercial product
queries SERPs are also less transactional and more blended than before featuring expert reviews and UGC PDP UGC Expert Review PDP UGC

#ecommerceseostate by @aleyda from @orainti at #recommerce PAAs growth in
product SERPs also means more visibility to reviews, guides & UGC

#ecommerceseostate by @aleyda from @orainti at #recommerce PLPS PDPS GUIDES
/ REVIEWS CONSIDERATION GUIDES / REVIEWS PDPS ACQUISITION AWARENESS Ecommerce sites are not keen to invest on top of the funnel content, but you can’t expect users to trust you over others to buy, if they have helped them first and they don’t recognize you

#ecommerceseostate by @aleyda from @orainti at #recommerce https://www.youtube.com/watch?v=m3M_tal884c Google has
shared they want to show “real” brands with expertise & experience in SERPs

#ecommerceseostate by @aleyda from @orainti at #recommerce Ahrefs Affiliates still
growing for product queries show brand characteristics: specialization, expertise, strong topical authority, and excellent UX

#ecommerceseostate by @aleyda from @orainti at #recommerce In SERPs full
of features, creating a brand users recognize is also key for trust & CTR

#ecommerceseostate by @aleyda from @orainti at #recommerce Semrush Also, if
you already have the expertise, why leave publications to profit from an increasing number of relevant product commercial queries?

#ecommerceseostate by @aleyda from @orainti at #recommerce This content will
establish topical authority, brand recognition and attract backlinks Semrush

#ecommerceseostate by @aleyda from @orainti at #recommerce See what Nordstrom
is doing with fashion inspiration and tips, and what Chewy does with pets advice

#ecommerceseostate by @aleyda from @orainti at #recommerce Semrush Note how
such a high share of these queries are commercial & transactional, that can be tied to your product offering

#ecommerceseostate by @aleyda from @orainti at #recommerce Similarweb Assess for
which of your targeted topics this happens, & where the traffic is actually going

#ecommerceseostate by @aleyda from @orainti at #recommerce Similarweb Which are
the pages attracting most of the clicks for the top terms? What’s their nature?

#ecommerceseostate by @aleyda from @orainti at #recommerce Use topic clustering
tools like Keyword Insights to assess traffic opportunity Keyword Insights

#ecommerceseostate by @aleyda from @orainti at #recommerce It’s key this
content also refers to the next steps of the purchase journey, linking to PLPs/PDPs when relevant

#ecommerceseostate by @aleyda from @orainti at #recommerce Integrate it within
your PLPs/PDPs design in a way that is actually helpful to users

#ecommerceseostate by @aleyda from @orainti at #recommerce You can also
leverage this content to enrich   your PDPs with expert & UGC insights

#ecommerceseostate by @aleyda from @orainti at #recommerce This will allow
your PDPs to rank better while also supporting product conversion

#ecommerceseostate by @aleyda from @orainti at #recommerce Retailers need to
invest in well integrated & helpful content through the full journey https://hub.seofomo.co/surveys/ecommerce-seo-survey/ “I wish more SEO’s understood the power of focusing on optimizing entry pages for conversion. The goal should be pushing users down the funnel, and creating experiences that turn first-time visitors into returning customers. Do this well, measure the impact, and you’ll be able to get buy-in and support at the executive level that allows you to continue to grow your program.” Kara Lombardo   Manager of SEO   DICK'S Sporting Goods

#ecommerceseostate by @aleyda from @orainti at #recommerce https://www.sistrix.com/visibility-leaders/retail-2024-overview Need more
inspiration to start? Check out Sistrix analysis of Retail visibility leaders

#ecommerceseostate by @aleyda from @orainti at #recommerce https://www.sistrix.com/visibility-leaders/leading-content-analysis-retail-2024/ It features
top performing retailers, going through examples & how they’re winning

#ecommerceseostate by @aleyda from @orainti at #recommerce SEOTesting Finally, test
implementations first to assess impact in your own context and SERPs, maximize effectiveness & get easier buy in

#ecommerceseostate by @aleyda from @orainti at #recommerce Constant testing has
become a must due to SEO complexities & fast SERP changes https://hub.seofomo.co/surveys/ecommerce-seo-survey/ “While SEO remains a highly effective channel, consistent success is not guaranteed… SEO is a long game, influenced by ever-evolving algorithms, increasing competition, and technical complexities. Even with a solid strategy, it can take months to see ROI and these results are rarely linear. It also highlights the importance of setting realistic KPIs and tracking the right metrics. Constant testing is going to be even more important as SERPs are changing at such a fast rate.” Sophie Brannon   Co-Founder & Director   StudioHawk US

#ecommerceseostate by @aleyda from @orainti at #recommerce Prioritize your PDPs
optimization efforts, making the most out of SERP Features for visibility and AI features to facilitate execution at scale Grow your brand authority with informational and commercial text, video and image content to support your customers buying journey and become an specialized reference in your sector Google can’t overlook in SERPs 1. 2. 3. Forget about positions, and track your SERP visibility and click behavior monitoring features, pixels, clicks changes per device/ country market to fuel an ongoing testing culture to quickly identify behavior shifts and leverage opportunities It’s about prioritizing what matters the most and being prepared to identify shifts

#ecommerceseostate by @aleyda from @orainti at #recommerce DEALS DESTINATION PAGES
BIG PUBLICATIONS AFFILIATES FILTERS SIDEBAR PRODUCT CAROUSELS, KNOWLEDGE PANELS & INCREASING FEATURES AI PERSONALIZED SERPS AI OVERVIEWS BRAND BIAS It’s time to be actually fine and prepared to leverage ecommerce search changes

#ecommerceseostate by @aleyda from @orainti at #recommerce https://hub.seofomo.co/surveys/ecommerce-seo-survey/ Too difficult
for you? Great news for your competitors because they’re planning to do it https://hub.seofomo.co/surveys/ecommerce-seo-survey/ What's your top Ecommerce SEO activity priority to achieve goals this year?

#ecommerceseostate by @aleyda from @orainti at #recommerce > YOUR SITE
PAGES COMPETITORS PAGES AWARENESS ADVOCACY USERS SEARCH JOURNEY CONSIDERATION ACQUISITION RETENTION Remember that it’s the consistent alignment of all these areas that will make you win SEMANTICALLY RELEVANT CONTENT USER FRIENDLY PAGE   EXPERIENCE FORMATTED TO FULFILL USER NEEDS & MAXIMIZE ENGAGEMENT POPULAR &   AUTHORITATIVE   CONTENT EXPERT/EXPERIENCED, HIGH QUALITY   TRUSTWORTHY, ON- BRAND INFORMATION CRAWLABLE &   INDEXABLE RANKABLE   FOR RELEVANT   QUERIES

#ecommerceseostate by @aleyda from @orainti at #recommerce The revenue and
ROI growth will make it worth it

#ecommerceseostate by @aleyda from @orainti at #recommerce I’m Aleyda Solis
* SEO Consultant & Founder at Orainti * SEO Speaker at +200 Events in +30 countries * SEOFOMO, AI Marketers & MarketingFOMO Newsletters Maker * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * Maker LearningSEO.io * European Search Personality of the Year in 2018 Thanks! #ecommerceseostate by @aleyda from @orainti at #recommerce

The State of Ecommerce SEO: How to Win in Today...

The State of Ecommerce SEO: How to Win in Today's Product SERPs [Featuring US & UK Insights] #Recommerce

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