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【Merlogi】 Company/Product Introduction

mercari
September 02, 2022
290

【Merlogi】 Company/Product Introduction

This deck is introduction of Merlogi company.

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We are currently hiring for the following positions
Senior Product Manager - Merlogi
https://apply.workable.com/mercari/j/1B9BEC2968/

mercari

September 02, 2022
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Transcript

  1. 2
    What Is Mercari Group?
    Table of Contents
    What Is Merlogi?
    Merlogi’s Products
    Development Structure
    02
    03
    04
    01
    References
    05

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  2. 3
    What Is Mercari Group?

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  3. 4
      
    4
    Mercari Group is made up of Mercari, Inc., and its consolidated subsidiaries.
    January 28, 2021
    Planning, development,
    and management of
    internet services
    Yuki Ishikawa
    Souzoh, Inc.
    November 20, 2017
    Financial-related
    businesses
    Masato Yamamoto
    Merpay, Inc.
    April 28, 2021
    Cryptoasset- and
    blockchain-related
    services
    Naoki Aoyagi
    Mercoin, Inc.
    Merlogi, Inc.
    October 28, 2021
    Planning, development,
    and management of
    logistics services
    Tomoyuki Shindo
    June 2022
    Development of internet
    services
    Ken Wakasa
    (Managing Director)
    Bangalore, Karnataka,
    India
    Mercari Software
    Technologies
    India Private
    Limited
    Fintech
    Marketplace
    Mercari, Inc.
    Established
    Activities
    Locations
    Offices
    Representative
    Representative of Mercari JP
    February 1, 2013
    Planning, development, and operation of the Mercari marketplace app
    Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6118, Japan
    Tokyo, Sendai, Fukuoka
    Shintaro Yamada
    Jeff LeBeau
    Established
    Activities
    Representative
    Locations
    January 2014
    Planning, development,
    and operation of the US
    version of Mercari
    John Lagerling
    Palo Alto, CA
    Mercari, Inc.
    (US)
    October 1, 1991
    Management of a
    soccer club
    Fumiaki Koizumi
    Higashiyama 2887, Aō,
    Kashima, Ibaraki,
    Japan
    Kashima Antlers
    F.C. Co., Ltd.
    Company Overview
    Japan Region

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  4. 5
      
    About Mercari, Inc.
    February 1st, 2013
    Established
    Tokyo, Sendai,
    Fukuoka, Osaka,
    Palo Alto
    Offices
    1,891
    (including subsidiaries)
    Headcount

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  5. 6
      
    Corporate Mission
    Create value in a global marketplace
    where anyone can buy & sell
    "I want to make society more affluent by ensuring that limited resources are circulated."
    This is what founder Shintaro Yamada realized while traveling the world, and what led him to create the C2C
    marketplace known as Mercari.
    Thanks to technology, individuals around the world can now easily connect to buy and sell from each other.
    Through Mercari, we aim to establish a society where resources are circulated and where people can
    accomplish their goals without limitations.

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  6. 7
      
    The Circular Economy Mercari Strives For
    Things
    Increasing transactions on secondhand platforms
    Supporting production and marketing by providing
    credit and data
    Leading the move to a circular economy by integrating primary & secondary distribution
    Primary
    Distribution
    Secondary
    Distribution
    Money
    Data

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  7. 8
      
    The Circular Economy Mercari Strives For
    Shifting production and
    consumption from assuming
    eventual disposal of items to
    assuming circular use of products
    and materials
    By expanding secondary distribution to help items find their way into the hands
    of those that need them, we aim to build a circular economy with less waste.

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  8. 9
      
    Aiming for a “Planet-Positive” World
    Electric power, naturally-occurring materials, and the planet’s other resources
    form an essential foundation not only for Mercari to continue its business, but for
    the continued livelihoods of people all over the world. However, it’s said that
    humankind is currently consuming our natural resources at a rate 1.6 times faster
    than they can renew. We believe that creating a circular economy, where we use
    our limited resources smartly, is a fundamental mission we must complete.
    Mercari is a marketplace where items that someone no longer needs are passed
    on to someone else who needs them. That means that the more Mercari users we
    have, the more able we are to affect positive impact on the environment. From
    the experience of reusing items and increasing interest in sustainability, people
    will gradually take on a more sustainable approach to buying, using, and
    disposing of items, ultimately leading to a new form of production/sales and
    changes all along the value chain. We believe that by encouraging this change
    around the world, we not only help achieve a circular economy, but help reduce
    environmental burden and mitigate climate change.
    The concept of “planetary boundaries,” referring to the limits of our earth’s
    resources, is becoming more widespread. We use the word “planet positive” to
    express our desire to help solve environmental issues by continuing to generate
    positive impact on the environment through our business. Mercari will continue
    to pursue “planet-positive” action to create a world where anyone can
    demonstrate their value.
    1. Source: Living Planet Report 2020, WWF

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  9. 10
      
    Values
    Go
    Bold
    All for
    One
    Be
    a Pro
    With the whole team working
    together and all members
    working to their highest potential,
    the team can achieve large
    missions that one person alone
    cannot.
    In order to create innovation with
    a big impact on the world,
    everyone takes on bold challenges
    and learns from many failures.
    All members take ownership of
    their work as professionals in their
    field, learn every day, and commit
    to showing results.

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  10. 11
      
    Culture
    Go
    Trust & Openness
    Mutual trust is very important for Mercari. Based on the premise of trust, information is kept
    transparent, and the organization is built flat. We also don’t make more rules than
    necessary, so as to not limit our members. This is because we believe that everyone’s untied
    thoughts and actions lead to both personal growth, and a stronger organization. We call
    this culture Trust & Openness, seeking our ideal organization and people who share
    Mercari’s spirit.

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  11. 12
      
    By the Numbers (Consolidated)

    76.2
    billion
    106.1
    billion
    147
    billion
    (123.9)
    -1.93
    billion
    5.1
    billion
    -3.7
    billion
    Net Sales Operating Income
    37.5
    33.6
    38.5
    37.3
    YoY
    +28%
    (Excluding the
    impact
    of the change in
    accounting
    policies)
    YoY
    +8%
    (Billion
    JPY)
    (Billion JPY)
    (Billion JPY) (Billion JPY)

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  12. 13
      
    GMV/MAU (JP)

    GMV/MAU
    YoY
    +4%
    YoY
    +5%
    (Billion JPY)
    (Million users)
    (Billion JPY)
    (Million users)
    1. Quarterly average number of users who browsed our service (app or web) at least once during a given month

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  13. 14
      
    1,740.7

    billion JPY
    2019
    The market for C2C EC marketplace apps in Japan has grown to 1,958.6 billion yen (12.5% increase from
    the previous year). This is enormous growth considering that C2C marketplace apps only started to gain
    traction in 2012, and the market continues to hold great potential for growth.
    C2C EC Market Size in Japan

    1. Source: “FY2020 E-Commerce Market Survey Report”, Ministry of Economy, Trade and Industry. The C2C EC market refers to the sum of the marketplace app and online auction markets.
    2. Mercari JP GMV from January 2020 to December 2020 as of December 2020
    3. Source: Ministry of Economy, Trade and Industry (April 2018). Estimated total value of items described as “items that became no longer needed over the past year.” Excludes automobiles,
    motorcycles, and motor scooters.

    2020
    1,958.6

    billion JPY
    Market Potential of C2C EC Marketplace Apps in Japan

    C2C EC market1
     
    Approx. 1,958.6 billion JPY
    (YoY +12.5%)
     

    Mercari GMV2
    712.1 billion JPY
    Estimated value of
    unwanted items3
    Approx.
    7.6 trillion
    JPY/year
    (YoY +31%)

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  14. 15
    What Is Merlogi?

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  15. 16
      
    Relaying value far and wide for
    kinder living
    Our Corporate Mission
    Many people and systems are involved in transporting goods every day, and this network
    forms the backbone of society and daily life. Through easier and more seamless services, we
    wish to bring happier days to both the people using and the people supplying them. By
    combining our unique data and technology, we will create a better way of living, kinder to all
    people and to the world.
    Merlogi was created with this goal in mind.

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  16. 17
      
    Leadership (Merlogi)
    Tomoyuki Shindo
    (進藤智之)
    After graduating from university, Tomoyuki joined Yamato Transport,
    where he held positions such as branch manager. In 2007, he joined IBM
    Japan. There, he was responsible for projects including business strategy
    and process improvements for transport/logistics companies in the
    consulting division. In 2013, he joined Amazon Japan, where he was mainly
    in charge of mid- to long-term logistics network strategy and establishing
    new logistics networks. After leaving Amazon in 2020, he was involved in
    conceptualizing a next-generation online supermarket as Head of
    Transportation and Logistics at AEON NEXT Preparation Co., Ltd. In
    October 2021, he was appointed Representative Director and COO of
    Merlogi, and he became CEO of the company in February 2022.
    Merlogi, Inc. CEO

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  17. 18
      
    Leadership (Merlogi)
    Shunsuke Sako
    (迫 俊亮)
    After graduating from UCLA (University of California, Los Angeles),
    Shunsuke joined Mitsubishi Corporation in 2008. Following this, he joined
    MOTHERHOUSE Co., Ltd. where he was involved in launching business
    and establishing branches of the company overseas. In April 2014, he was
    appointed Representative Director & CEO of Minit Asia Pacific Co., Ltd. and
    oversaw Mister Minit businesses launched in six APAC regions. He next
    served as a Management Advisor for Unison Capital, Inc. In November
    2021, Shunsuke joined Mercari as a VP, and he now works on new business
    that combines offline and online areas.
    Merlogi, Inc. Director

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  18. 19
      
    Leadership (Merlogi)
    Jeff LeBeau
    (ジェフ・ルボー)
    After graduating with a BSc in Economics from the University of Oregon,
    USA, Jeff worked as a freelancer in localization and development of global
    expansion strategies for web services. From 2014 onwards, he worked with
    venture and mega-venture companies in both Tokyo and Silicon Valley. He
    joined Mercari US as Business Operations Manager in June 2017 and
    transferred to Mercari JP the following year to work on developing
    data-driven business strategies. He was appointed Vice President of
    Analytics in 2020, a position he held concurrently with that of Mercari
    Japan CPO since June 2021. He was appointed Vice President, CEO of
    Mercari Japan in January 2022.
    Merlogi, Inc. Director

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  19. 20
      
    November: Launched a proof of
    concept of our logistics network in
    Setagaya
    History
    2021
    October: Established Merlogi, Inc.
    2022
    April: Launched an app for package
    sorting tasks
    May: Expanded package pickup area to
    seven wards of Tokyo
    August: Plan to launch an app for pickup
    drivers
    The seven wards of Tokyo that Merlogi
    package pickup is available in

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  20. 21
      
    Merlogi’s Business Within Mercari Group
    Japan Region
    Marketplace Fintech
    Merpay Mercoin
    Mercari
    Mercari Shops
    (Souzoh) Merlogi
    Merlogi works to contribute to further growth of Marketplace by building our own
    logistics network, providing added value utilizing that network, planning logistics
    strategies for Mercari and Mercari Shops, and more.

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  21. 22
    Why We Established Merlogi

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  22. 23
      
    Mercari Distribution Statistics
    Amount of packages
    shipped using express
    delivery services in
    Japan annually
    Percentage of shipments
    in the express delivery
    market that are Mercari
    purchases
    Percentage of packages
    shipped at convenience
    stores that are Mercari
    purchases
    Approx.
    5
    billion1
    5–10%2
    Approx.
    80%3
    As Mercari’s gross merchandise volume grows at a rate
    of +25%4 YoY, its impact on the distribution industry
    grows as well.
    1. Source: Ministry of Land, Infrastructure, Transport and Tourism’s “2020 Express Delivery Volume Report” (only available in Japanese)
    2. Percentage of Mercari shipments among total express delivery volume nationwide in 2020 (researched by Mercari)
    3. Percentage of Mercari shipments among specified website linked logistics service providers shipping from convenience stores (researched by Mercari)
    4. Source: Mercari’s FY2021.6 full-year financial results 

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  23. 24
      
    The Logistics Industry’s 2024 Problem
    With the large impact Mercari has on the logistics
    industry, Mercari must take initiatives to help solve the
    2024 problem.
    1. Source: Ministry of Economy, Trade and Industry’s “Logistics Crisis and the Physical Internet”
     

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  24. 25
      
    As the amount of transactions on Mercari
    increases, it has become more and more
    necessary to reduce the operational burden
    post offices and convenience stores face
    when users ship items
    Operational burden caused by
    the increase in shipments Past initiatives and results
    Convenience store example:
    Each package shipped from a
    Mercari Post eliminates
    approx. 60 seconds of
    operational burden on a
    convenience store register1
    Installed approx. 2,200 Mercari Posts,
    where sellers can ship items they sold on
    Mercari without having to line up at a
    counter
    1. Source: The average time it takes to process shipment for a single listing on Mercari at the counter of a convenience store (researched by
    Mercari)
    Reason 1: The Need for Sustainable Shipping Operations

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  25. 26
      
    I can list items, but it’s confusing that shipping
    methods and locations change depending on the size
    of the package.
    I have a hard time listing items because it’s hard to tell
    how much shipping will cost for an item when listing
    it.
    I hate having to get all the right packing materials for
    each item, and I’m never sure if I’m actually doing it
    right or not.
    While Mercari has worked on offline initiatives and making shipping easier,
    the complexity of the shipping process has continued to be an issue. We
    need to improve the user experience for shipping with in-house solutions.
    Reason 2: Room to Improve the Shipping Experience
    for Users

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  26. 27
      
    We need to take steps to reach Mercari’s
    goal of creating a circular economy that
    makes the most of the world’s finite
    resources.
    We must be conscious of the
    environmental burden created
    in the shipping process in
    order to continue expanding
    our business sustainably.
    Developing Mercari Eco Pack (reusable
    packaging material)
    Past initiatives and results
    Reducing the environmental
    burden of shipping items
    Reason 3: Reducing the Environmental Burden of
    Shipping Items

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  27. 28
    Merlogi’s Products
    as of FY2022 Q4

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  28. 29
    Buyer
    Our Products
    Package
    registration
    Seller FM
    Pickup
    Merlogi
    Open Hub
    LH
    Transport
    Arrival at base LH
    Transport
    LM
    Delivery
    MOH App Admin Tool
    FM App
    Seller Partner Partner Partner
    Existing scope
    Mercari Post
    Delivery
    center

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  29. 30
    Touchpoint
    Shipping locations

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  30. 31
      
    Product overview
    ● An unattended mailbox that sellers can use to ship
    items by themselves
    ○ Just scan a QR code to print a label, attach it to the
    package, and place it in the mailbox—it’s easy!
    Future outlook
    ● Improving the experience for users shipping multiple
    items at once
    ● Displaying the operational status of Mercari Posts on
    the Mercari Post map
    We have developed Mercari Post, a touchpoint for shipping items that’s easy to use
    and doesn’t require any face-to-face interaction.
    Touchpoint: Expanding Merlogi’s Unique Shipping
    Locations

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  31. 32
    First Mile
    Package pickup

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  32. 33
      
    Management tool
    Coordinate with drivers
    Create efficient pickup
    plans/routes
    Buyer
    Touchpoint
    Seller
    FM
    Pickup
    Departure
    SC
    LH
    Transport
    Arrival
    SC/Base
    LH
    Delivery
    Delivery
    Center
    LM
    Delivery
    Create a sustainable and kind
    logistics network
    App
    Merlogi logistics network
    Buyer
    Package
    registration
    Seller FM
    Pickup
    Merlogi
    Open Hub
    LH
    Transport
    Arrival at
    base
    LH
    Transport
    Delivery
    center
    LM
    Delivery
    First Mile: Mercari’s Unique Package Pickup Challenges

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  33. 34
      
    First Mile: App for Drivers
    By solving and optimizing Mercari’s unique package pickup challenges,
    we will expand Merlogi’s kind pickup network
    Product overview
    ● An app for drivers that provides support for pickup
    tasks
    ○ Pickup route guidance
    ○ Progress management for pickup tasks
    ○ Codes to unlock Mercari Post mailboxes to collect the
    packages from inside
    Future outlook
    ● Optimizing pickup routes
    ● Expanding pickup sites (picking up packages from
    locations other than Mercari Posts)
    ● Supporting pickup tasks (breath tests, maps, etc.)

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  34. 35
    Merlogi Open Hub
    Sorting warehouse

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  35. 36
      
    - Operators at the Merlogi Open Hub (MOH) take the packages, add information necessary for the next
    steps in the delivery process, and sort them based on their destination
    - Going forward, we will expand the operations carried out within MOH to provide a unique Merlogi
    delivery UX
    Merlogi Open Hub: App for Sorting Operators

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  36. 37
    Future Outlook

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  37. 38
      
    Future Outlook
    We hope to open up Merlogi’s pickup network for anyone to use.
    Opening up the logistics
    network for use outside
    of Mercari
    Providing added value
    services
    Make Mercari Posts available for
    shipping returns, etc., including
    for other e-commerce sites
    Offer item storage/shipping
    services for online shops

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  38. 39
    Development Structure

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  39. 40
      
    Development Process
    Role Analysis
    (quantitative/
    qualitative)
    Business
    planning
    Partner
    negotia-
    tions
    UX
    design
    Ops
    design
    UI design System
    design
    Develop-
    ment
    QA
    BizDev
    PM
    UX
    Designer
    Engineer
    QA

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  40. 41
      
    ● Meetings/documents with business teams and external stakeholders: Japanese
    ● Meetings/documents with development teams: English
    ○ Simultaneous interpretation is provided for some meetings such as
    company-wide meetings
    ○ The company provides various forms of language learning support
    depending on the company’s needs and the employee’s language level
    We focus on “yasashii” (easy and kind) inclusive communication
    Communication Languages

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  41. 42
    References

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  42. 43
      
    Blogs
    ● What it’s like to work as a PM
    ○ Introducing Merlogi’s Product Development Team (only available in Japanese)
    ○ New Member Blog: What Future Do Merlogi PMs Envision? (only available in
    Japanese)
    ● What technology we use
    ○ Introducing Merlogi’s Tech Stack and Architecture (only available in Japanese)
    ● About our products
    ○ Launched by Someone with No Hardware Experience: The Long Road to
    Developing Mercari Post and Future Goals (only available in Japanese)

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  43. 44
      
    Job Description
    ● Senior Product Manager - Merlogi

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