ELCE Intro to Social Media for Learning (Workshop)

A day-long class on free and popular social media tools available for use if you want to encourage collaborative learning. Alternatively, just call this Social Media 101.

Transcript

1. + Social Media 101 for Learning September 2011 Michelle Lentz @michellelentz http://www.linkedin.com/in/michelleslentz Text “michellel” to 50500
2. Agenda
3. Presentation: http://bit.ly/elceworkshop
4. Information: http://wt-socialmedia.wikispaces.com/
5. + Webspinning #1: Imagination Via Alexander Drachmann
6. + Webspinning #1: Imagination Via Alexander Drachmann
7. + Web 1.0
8. + Web 2.0 is all the Web sites out there that get their value from the actions of users. - Information Week, 9/18/2006 http://www.informationweek.com/story/showArticle.jhtml?articleID=193001026 via Stabilo Boss
9. + Making the Transition Web 1.0 Double-click Ads Ofoto, Shutterfly Britannica Online Personal web sites Evite (original) Publishing Stickiness Social Media Google AdSense Flickr Wikpedia Blogging MyPunchbowl.com Participation Syndication
10. + Who is Web 2.0? Who is Web 2.0?
11. + Every person is … via Anders Gronstedt
12. + User-Generated Content The key to competing in the Internet world is the extent to which users add their own value to that which you provide. via Fresh Electrons
13. + From Tim O’Reilly’s Web Expo Berlin presentation, November 2007
14. + Me, My, Mine
15. +
16. + Digital Natives Digital Immigrants Via Baby Blues
17. + 19 Finally embraced by academia … http://goo.gl/cDjQc
18. + Going Mobile: In 2009, AT&T Data Traffic saw a 4392% increase
19. + Networking Via atacio
20. + Social Networking
21. +
22. + Top 20 Social Networks for the week ending 9/17/11 hitwise.com
23. + US Share of Time Spent Online
24. + Go to where the people are: Connect, learn, share
25. + Facebook’s Audience Facebook Stats
26. + Blending personal and professional
27. + Get over it
28. + Questions Via Leo Reynolds Tipping point? Our lives on Facebook What does it mean for Millennials?
29. + Quality, not quantity.
30. + Change the Privacy Settings
31. + Facebook Search
32. + Facebook Fan Pages
33. + Facebook Groups
34. + Google Plus
35. + Circles
36. + Video Hangouts
37. + Who?
38. + Online networking takes time and patience – just like face to face. Photo by Flickr user ToniVC via Creative Commons 50
39. + Social Networks: Time or Money?
40. + Webspinning #2: Social Networks Via Alexander Drachmann
41. + Video - The biggest trend via Zits
42. Learning via Video: Khan Academy
43. Your own videos on YouTube: You make the choice
44. YouTube: Editing Tools!
45. YouTube Alternatives: Vimeo.com, Viddler.com
46. Hulu.com: Bringing television to your desktop
47. + Podcasting is a “double” misnomer. - You do not need an iPod - It is not a broadcast Portable On Demand
48. + Podcasting
49. + Tools of the Trade
50. Images on Flickr http://www.flickr.com
51. Online Photo Sharing (Video)
52. + Media: Time or Money?
53. + Webspinning #3: Multimedia Via Alexander Drachmann
54. + What is Twitter? http://www.twitter.com
55. + From flickr user Paul Likes Pics More Than the Question Facilitates, amplifies conversation
56. + From flickr user wenxin Flattening the Org Chart
57. + n  Everyday, millions of users create, share and discover ideas on Twitter" n  Users also find great value in connecting with businesses of all kinds on Twitter to:" •  Share their experiences, both good and not so good" •  Provide feedback on recent events or launches" •  Discuss product ideas" •  Learn about exclusive deals or offers" •  Get customer service" Why Tweet?
58. + Source: website-monitoring.com, May 2010 Who Tweets?
59. + Twitter Stats: Who? Source: website-monitoring.com, May 2010
60. + A summary of this goal will be stated here that is clarifying and inspiring Stats as provided by RoyalPingdom.com, per Sept 2010 •  25 billion – Number of sent tweets on Twitter in 2010 •  100 million – New accounts added on Twitter in 2010 •  175 million – People on Twitter as of September 2010 •  7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user). Amazing Growth
61. + Listening http://search.twitter.com
62. + I follow @oprah. @oprah does not follow me. Follow I follow @Starbucks. @Starbucks follows me. Friend Direct Messages (D) Follow vs Friend: You don’t have to follow back
63. + Find someone you like – Follow the same people
64. + Find a topic you like. Follow people who tweet about it.
65. + Twitter People Search
66. + n  People like tips, links to interesting stories and blog updates (they don’t have to be about your company), exclusive deals and a good sense of humor." n  People like the human touch and will appreciate posts with your thoughts and experiences more than you think" n  They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes" Share Tweets
67. + Built-in Tricks
68. + From flickr user sml! Filtering the Noise: Think of Twitter as a party
69. + Filtering the Noise: Twitter on Your Desktop
70. + Mobile Twitter
71. + @comcastcares Proactive Customer Service & Reputation Mgmt: @comcastcares
72. + @deltaassist
73. + @SouthwestAir
74. + n  Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter" n  Ice cream eaters in New York give local chain Tasti-D- Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries" n  Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering" To read more, go to business.twitter.com/twitter101/cases! Twitter Success Stories
75. + One Account, Multiple Users: CoTweet, GroupTweet, HootSuite http://www.cotweet.com, http://www.grouptweet.com, http://www.hootsuite.com
76. + Job Qualification? Best Buy With thanks to Neville Hobson
77. + TMI
78. + Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. —Conner Riley, via Twitter 3/17/09 Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. —Tim Levad of Cisco Twitter is searchable, indexed http://search.twitter.com
79. + 1. Join 2.  Follow others. 3. Join the conversation – don’t just lurk. Twitter must be experienced to be completely understood. How to effectively use Twitter
80. + Location, Location, Location http://www.foursquare.com http://www.gowalla.com http://www.facebook.com/places
81. + Twitter: Time or Money?
82. + Webspinning #4: Microsharing Via Alexander Drachmann
83. + From flickr user atomicity
84. + Blogs
85. + Pew Internet Trust
86. + eLearning Blogs
87. + Who is blogging? • 2010 Technorati State of the Blogosphere • Methodology
88. + Who is blogging?
89. + Professional Benefits
90. + Goals Image from Flickr user akseabird
91. + Audience Image from Flickr user Pete Lambert
92. +
93. + Time Spent Blogging per Week Technora)  State  of  the  Blogosphere  
94. + Passionate Writers From Flickr user Stevefaeembra
95. +
96. + Forrester  Reports:  The  ROI  of  Blogging  
97. + Tools of the Trade http://www.weblogmatrix.org
98. + Promote!! ! Promote!! ! Promote!! Promote!! ! Promote!! ! Promote!!
99. + From flickr user Alexander Drachmann
100. + Blogging & Wikis: Time or Money?
101. + Webspinning #5: Blogs & Wikis Via Alexander Drachmann
102. + Questions Via Leo Reynolds
103. + From flickr user Alexander Drachmann
104. + Social Learning Chart courtesy Jane Hart
105. +
106. + Corporate Blogging Policies http://www.socialmediatoday.com/SMC/155843
107. + Why regulate the freedom?
108. +
109. + Social Policy Generator http://policytool.net
110. + Create a collaborative learning strategy
111. + Share
112. + http://wt-socialmedia.wikispaces.com http://bit.ly/elceworkshop Downloads Links to articles, web sites Myriad of resources
113. + Michelle Lentz Text MichelleL to 50500 michelle@write-tech.com http://www.write-tech.com http://www.wine-girl.net @michellelentz