Emerging Tech & Internet Fridges

Presentation to Binary Club at Ogilvy House

Transcript

1. Emerging Tech & Internet Fridges
2. Introduction
4. DON’T BELIEVE THE HYPE?
6. NFC AND THE DEATH OF QR CODES BIG DATA THE INTERNET OF THINGS EMERGING TRENDS
7. NFC And the death of QR codes
9. NFC Near Field Communication
11. NFC Two way conversation Passive/Active awareness Personalise your surroundings
13. BIG DATA
14. IT’S NOT THE SIZE THAT MATTERS IT IS HOW YOU USE IT.
16. Take live pollution data in Sydney and show how resident’s actions have an effect.
18. INTERNET OF THINGS & AMBIENT INTELLIGENCE
19. I want to go surfing tomorrow.
20. I want to go surfing tomorrow. But if I wake up, will it be worth it?
21. Shore Winds Swell Height Water Temp. Wave Interval Beach Loc. Tide The information Rob processes through to work out if it is worth it: This is Rob. He likes to carve the gnarly surf wave.
22. Now let’s add some smarts in the form of a mobile app.
23. PERSONAL SURF ALARM Solution:
24. INTERNET OF THINGS & AMBIENT INTELLIGENCE Embedded: many networked devices are integrated into the environment Context aware: these devices can recognize you and your situational context Personalized: they can be tailored to your needs Adaptive: they can change in response to you Anticipatory: they can anticipate your desires without conscious mediation.
25. WHERE DOES CREATIVE TECHNOLOGY FIT?
26. OMG!!! INTERNET FRIDGE!
27. EXPERIENCES DESIGNED ADDRESS REAL NEEDS OF PEOPLE AND BRANDS UNDERSTAND THE TECH TO MAKE IT HAPPEN PUT THE USER AT THE CENTRE OF THE DESIGNS PRODUCING EXPERIENCES WHERE THE CONNECTION HAPPENS
28. CHANGING BEHAVIOUR
30. Why I am here?