OOP 2017 - Software is eating the world - Wen braucht man eigentlich, um erfolgreiche Software-Ökosysteme zu bauen?

Software revolutioniert fast jede Art von Business durch neuartige Ökosysteme. Die Erstellung erfordert Kompetenzen, die weit über das klassische Systems- und Software-Engineering hinausgehen. Zentrale Herausforderungen sind höhere Komplexität bei kürzerer Time-To-Market, geteilte Verantwortung und Kontrolle über mehrere Unternehmen und Domänen hinweg sowie die immer höher werden Anforderungen an Sicherheit, User Experience, und andere Qualitäten. Wir charakterisieren Softwareökosysteme und zeigen notwendige Kompetenzen, um diese zu bauen.

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17. © Fraunhofer IESE Mobility Service Providers Internet Giants OEMs Suppliers (1st Tier ) Material & Tool Suppliers User Mobility
18. © Fraunhofer IESE Industry 4.0 Smart Mobility Smart Energy Smart X Smart Rural Areas Smart Health Smart Farming
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24. © Fraunhofer IESE Logic Data UI API Company User iThing System Flow of Data | Control | Money Service Composition Collection / Ingestion Aggregation Analytics Visualization Storage Learning Data t
25. © Fraunhofer IESE Known Other Players Competitors Community Partners Organization Core Vision Technical Linchpin Business Model Strategy Gover- nance Engineering Usage & Operation Partner Scouting Technical Scouting Exploitation Exploration Intervention Analysis Observation Fraunhofer Smart Ecosystems Reference Model
26. © Fraunhofer IESE Digital Transformation Digital Ecosystems New and innovative Services & Products Data-Driven Business Models Cross-Domain Business Models Efficiency Optimization & Cost Reduction New Value Creation Digital Business Processes Offshore- Development & Operation Business Process Reengineering
27. © Fraunhofer IESE Key Challenges in Smart Ecosystems Diversity Uncertainty Complexity End-to-End Qualities Value Networks Data Driven Business
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29. © Fraunhofer IESE ◼ Develop Vision ◼ Invent Requirements ◼ Invent new Business Models ◼ Safeguard existing Business Models ◼ Integrate Business across Domains ◼ Operationalize Ecosystems ◼ Exploit large Customer Base ◼ Exploit Data ◼ Accept Uncertainty ◼ Dare making Assumptions ◼ Estimate Cost / Revenue ◼ Acquire Funding
30. © Fraunhofer IESE ◼ Invite People ◼ Convince People ◼ Motivate People ◼ Fight against Prejudices ◼ Travel Globally (a lot!) ◼ Know the Domains ◼ Speak the Domain’s Language ◼ Adopt new Domains quickly
31. © Fraunhofer IESE ◼ Design Global User Journey ◼ Consider End-to-End Usage ◼ Consider Software and Hardware ◼ Prepare Ecosystem UX ◼ Transport UX to Contributors ◼ Inspire Contributors ◼ Design SDK UX for Developers
32. © Fraunhofer IESE ◼ Enable Business Models (+ Billing and Accounting) ◼ Integrate across Organization ◼ Integrate Existing Systems ◼ Integrate Embedded and Information Systems ◼ Know and Select Platforms and Technologies ◼ Balance Variety of Quality Attributes ◼ Design Reference Architectures ◼ Enable Other’s Ideas ◼ Provide SDKs ◼ Master Big Data
33. © Fraunhofer IESE ◼ Establish Culture of Collaboration ◼ Nurture Community ◼ Clarify Responsibilities ◼ Offer Incentives ◼ Mediate Conflicts ◼ Prepare Legal Matters ◼ Enforce Entry and Exit Barriers ◼ Qualify and Certify Partners
34. © Fraunhofer IESE ◼ Accept that Software Drives Innovation ◼ Exploit that Software Drives Innovation ◼ Integrate Business and Technology ◼ Work across Domains ◼ Recognize the Big Picture ◼ Design the Big Picture ◼ Illustrate the Big Picture ◼ Communicate the Big Picture ◼ Get Rid of Legacies ◼ Collaborate Closely ◼ Start Small ◼ React to Change ◼ Grow Big
35. © Fraunhofer IESE ◼ Understand the Ecosystem ◼ Understand your Company’s Role ◼ Understand Interdependencies ◼ Align with other SE Disciplines ◼ Develop Software ◼ Operate Software ◼ Collaborate Closely ◼ Be Flexible
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