Morght - Recruitment Deck_LAST UPDATED 2024.07

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1. MORGHT CO., LTD. ALL RIGHTS RESERVED Recruitment Deck LAST UPDATED 2024.07
2. MORGHT CO., LTD. ALL RIGHTS RESERVED Contents 01. Company 02. Product　 03. People and Culture 2
3. MORGHT CO., LTD. ALL RIGHTS RESERVED MORGHT CO., LTD. ALL RIGHTS RESERVED Morning to Night Our name Morght is derived from "Morning" and "Night," symbolizing our commitment to enriching people's lives from the moment they wake up in the morning until they go to bed at night. Company Origin of company name 3
4. MORGHT CO., LTD. ALL RIGHTS RESERVED MORGHT CO., LTD. ALL RIGHTS RESERVED Company Company Overview Name Morght Co., Ltd. Established May 23, 2018 Capital 33,120,000 yen (as of February 2023) Business Planning and selling of D2C furniture brand 'NELL' Address 3rd MINAMI AOYAMA 6F, 3-1-34 Minami Aoyama, Minato-ku, Tokyo Representative Koki Doi
5. MORGHT CO., LTD. ALL RIGHTS RESERVED Company Executives 5 CEO / Founder Koki Doi Born in 1997. Inspired by the startup culture in Silicon Valley while studying abroad in high school, he decided to start his own business. In 2015, he joined Branding Engineer Inc., where he contributed to expanding the organization from 5 to 80 members. In May 2018, he founded Morght Co., Ltd. and became its CEO. VP of Marketing Yamato Miyashita Joined Rakuten, Inc. in 2010 and later worked at several startups, managing overall business operations with a focus on marketing. Engaged in public relations at CCC Group on a temporary assignment. Joined Morght in October 2020 and was appointed Executive Officer VP of Marketing in April 2022. Executive Director Makoto Shimizu As the CEO of tavitavi Inc., he operated a media for inbound tourism to Taiwan, which he sold. At Fun Group Inc., he was involved in establishing overseas subsidiaries and new business ventures. Co-founded DOGOH Inc. in April 2021. Joined Morght in June 2022, handling company-wide strategy, and was appointed Director in August 2023. Chief Strategy Officer Kohei Yamaguchi Joined PwC Consulting LLC in 2017. Later joined Roland Berger Ltd., where he was responsible for formulating management strategies for major companies in the consumer goods sector. Joined Morght in 2023, handling company-wide strategy, and was appointed Executive Officer Chief Strategy Officer in June 2024. VP of Corporate Kaoru Horikiri Joined Deloitte Touche Tohmatsu LLC. Later, he was responsible for promoting IPOs as head of the corporate department at foreign retail companies and regenerative medicine startups, experiencing M&A exits. Joined Morght in 2022, handling corporate management company-wide, and was appointed Executive Officer VP of Corporate in June 2024.
6. MORGHT CO., LTD. ALL RIGHTS RESERVED TV commercial released featuring Mayu Matsuoka Launched “NELL Mattress Model H” High-end model completely made to order Company Company History 6 2018.05 Established Morght Co., Ltd. 2020.10 Launch of NELL mattress 2021.12 Conducted the first TV commercial in Fukuoka 2022.01 Launched owned media "WENELL" 2022.07 Moved office to Minami Aoyama, Minato-ku 2022.08 TV commercial aired in the Kansai area; "WENELL" grew into Japan's largest sleep media 2022.09 2022.11 Held the first offline event at Roppongi Hills 2023.04 Instagram followers surpassed 100,000 2024.02 2023.09 Held offline event "Bedding Store That Never Sells In-Store" at Futako-Tamagawa Rise 2023.09 Corporate rebranding and corporate site launched 2024.06 Launched NELL box sheets
7. MORGHT CO., LTD. ALL RIGHTS RESERVED Company Annual sales are in the billions of yen, with daily sales topping 100 million yen. Cumulative sales exceeded 100,000 units. Achievements 7 Total Units Sold Over100,000 units Highest Daily Sales Over 100 million yen 100M Total Sales Double digit billion in JPY Multi Billion 100K
8. MORGHT CO., LTD. ALL RIGHTS RESERVED Company Current Future（2027） Medium to Long-term Vision 8 Expansion of domestic and overseas sales of "NELL" Launch of new brands that are closely related to daily life New Brand Global Japan Sales Established
9. MORGHT CO., LTD. ALL RIGHTS RESERVED Company Medium to Long-term Vision We aim to improve people's quality of life and provide total health support by focusing on multiple products × Global, product development, and R&D Improve people's quality of life and provide total health support Multiple products × Global Extract the characteristics and strong elements of each country and utilize them globally Product development × R&D Creating products that are continuously relevant to daily life ･･･ ×
10. MORGHT CO., LTD. ALL RIGHTS RESERVED Contents 01. Company 02. Product　 03. People and Culture 10
11. MORGHT CO., LTD. ALL RIGHTS RESERVED MORGHT CO., LTD. ALL RIGHTS RESERVED Product | NELL Sleep for Great Tomorrow. NELL was created to deliver sleep that prioritizes "you" over simply selling bedding products from a corporate perspective. We aim to provide sleep that prepares you for a great tomorrow. 11 Brand Concept Production and direct sales of products related to sleep Our business
12. MORGHT CO., LTD. ALL RIGHTS RESERVED Business Background WELL + 寝られる = NELL Sleep Satisfaction Around the World 45% 60% 48% 37% 51% 76% 47% 32% 51% 51% 40% 44% 49% Brrazil China France Germany India Italy Japan Netherlands Singapore South Korea UK US 出典：フィリップス 2020年世界睡眠調査 Realization of our aspirations to brighten and flourish people's lives from morning to night Focus on sleep, which spends 1/3 of the day Sleep MarketPotential The sleep satisfaction rate in various countries is lower in Japan compared to other countries. The Japanese sleep market has high sleep debt and unsatisfactory services despite high spending 01 02 NELL is derived from "Well" + "寝られる (nerareru - to sleep)" Adults who are satisfied or somewhat satisfied with their sleep Product | NELL 12 Australia
13. MORGHT CO., LTD. ALL RIGHTS RESERVED Product | NELL Features of NELL (1) Enhanced purchasing experience 13 120-day free trial Try the mattress and sheets for two seasons to truly experience the benefits before purchasing. Compact delivery of mattresses Large items are not an issue, and delivery can be specified to a date. There are no additional shipping charges due to delivery routes. 10-year mattress warranty If sagging over 3cm occurs within the 10-year warranty period, it will be repaired or replaced for free. The purchase comes with peace of mind guarantees.
14. MORGHT CO., LTD. ALL RIGHTS RESERVED Product | NELL Features of NELL (2) Communication Design 14 We don't just want to sell, We value communication that puts "you" first. We value communication with you first. In addition to the advantages of D2C, such as the elimination of unnecessary intermediate costs and the return of profits to customers, we also provide an environment in which "you" can make purchases when you want, rather than being sold one-sidedly, by sending out information through influencers and our own media. We provide an environment in which "you" can purchase at the timing you want, rather than being sold one-sidedly. Influencers Owned media You （Consumer） NELL （Morght） Communicating the feeling of use Follow Giftings at the time you want it free trial or purchase Direct sales online management View article Article distribution WENELL Instagram LINE etc Sending customers data
15. MORGHT CO., LTD. ALL RIGHTS RESERVED Product | NELL Features of NELL (3) Cost benefits from business model 15 NELL's innovative measures ensure the highest quality at affordable prices Profit Fixed cost Promotion expenses Shipping charges Cost price Famous Brand Profit Fixed cost Promotion expenses Shipping charges Cost price NELL Increase production efficiency by manufacturing in China and placing large orders with small SKUs (*). Produce high quality products at low cost! ※ Low variety of products Due to spread through SNS and Reviews, Reduce advertising costs! With no own stores and a small organizational structure, Remove land rent and labor costs The mattress is delivered compressed, Reduce storage and shipping fees! High cost due to domestic production With large shipping Storage and shipping fees are high Advertising expenses such as TV commercials High margin for agency sales large number of employees Labor costs and land rent are high COST DOWN
16. MORGHT CO., LTD. ALL RIGHTS RESERVED Product | NELL Hotel Installations (as of July 2024) Installed units 1,000+ Installations 40 facilities • BLANC FUJI • Nanki Shirahama Hot Springs Hotel Kawakyu • BIO-RESORT HOTEL&SPA O Park OGOSE • MEGURU|Tour • Tabist Namba • Tabist Ginza • YAMATO SHERE Toyora • Karuizawa 1130 NOT A HOTEL AOSHIMA (top left) Shinkai Hanatei Izumi (top right) Snow Peak FIELD SUITE SPA HEAD QUARTERS (bottom left) Hotels with NELL installed Others *Includes the numerical value of the high-end model Model H of NELL mattresses
17. MORGHT CO., LTD. ALL RIGHTS RESERVED 01. Company 02. Product　 03. People and Culture 17 Contents
18. MORGHT CO., LTD. ALL RIGHTS RESERVED People and Culture HR Strategy 18 we have created an environment where we hire professional human resources and allow them to perform while working for a long period of time.We will create a virtuous cycle of recruitment, value creation, and long-term retention. High compensation / big vision / the best member Attract professional talent Hiring professional human resources provide the best preparation to people all over the world NEXT BRAND Emphasis on strategic functions that create value/systems, labor-saving operations,Increase time spent with customers and maximize decision-making and learning opportunities with fewer people Organization（few elite） Person（Professionals） Professional skills Team performance Emphasis on balance between individual skills and team performance While working for a long time Creating an environment for performance Personnel system Average salary of 10 million yen or more Incentives such as stock compensation Working style Hybrid work system Flextime system Short-time regular employee Benefits Book Purchase Program、 1on1 Assistance Program Introduction of Work Efficiency Tools Marriage and Childcare Support
19. MORGHT CO., LTD. ALL RIGHTS RESERVED People and Culture 組織図 19 CEO Domestic Business Management Strategy Corporate Business Development Marketing/PR Product Planing System Engineering New Business Development Domestic Strategy Global Strategy HR Strategy Financial Strategy Global Corporate Accounting Legal Labor/Information Systems/ General Affairs Global Business Corporate Business We place professionals in each department and promote operations through interdepartmental collaboration. Internal Investigation
20. MORGHT CO., LTD. ALL RIGHTS RESERVED People and Culture People（as of July 2024） 20 男女比 17:9 新卒・中途比率 2:24 Average Age 31years Gender Ratio(men to women) 2:1 Career Ratio(New Graduates to Mid-career) 1:12 We have a diverse team with a wide range of backgrounds, including advertising agencies, consulting firms, and IT ventures. ex dely ex Accenture ex CHOCOLATE ex Gunosy ex Mazars ex CIRCUS ex DINETTE ex Roland Berger ex dentsu Employee Interview：https://morght.com/career official note：https://note.com/morght_note
21. MORGHT CO., LTD. ALL RIGHTS RESERVED MERIT People and Culture 01 There are many big challenges ahead, including expanding our bedding brand NELL, promoting our overseas business, and launching new brands, all of which will have a major impact on our business. Benefits of joining Morght now 21 02 An organization that professionals from a variety of industries We have a team of professionals who have been active in a wide variety of industries, so we have an environment where you can test your abilities at a high level and continue to grow. MERIT 03 We are a small organization, we can create our own culture. We can form a culture by thinking together as employees about what kind of culture would allow professional talent to work comfortably and perform at their best. MERIT In the middle of the business expansion phase
22. MORGHT CO., LTD. ALL RIGHTS RESERVED People and Culture Onboarding 22 We value a culture where employees think and act independently to achieve their goals, and HR provides appropriate support. • Understand the onboarding schedule from offer acceptance to three months after joining • Learn about Morght’s business, culture, and work styles • Understand the overview of the assigned department and roles after joining • Know the members in the assigned department as much as possible • Understand the schedule from offer acceptance to joining the company • Understand the necessary procedures and prepare materials for joining the company • Learn about Morght’s history, MVV (Mission, Vision, Values), business status, organizational structure, and internal rules • Know the NELL (Nurture, Encourage, Learn, Lead) grand concept, product features, and marketing strategy • Understand the goals and expectations for the probationary period • Understand the goals and expectations for the probationary period • Participate in activities where stakeholders within the company explain their roles and missions • Understand the connections and relationships with stakeholders • Get accustomed to Morght’s work style through daily tasks • Start to understand Morght’s culture • Accumulate at least one small success experience • Get accustomed to the work, increasing the scope of what can be done independently • Immerse in and empathize with the organizational culture Offer Acceptance First Day to 1 Week 1 Month After Joining 3 Months After Joining Example goals to be achieved at each touchpoint.
23. MORGHT CO., LTD. ALL RIGHTS RESERVED We are looking for "partners" to help us achieve our goal of "providing you with the best preparations so that you can live life the way you want to be." If you are even slightly interested, please apply for a casual interview! Current job openings are　here https://herp.careers/v1/morght We are recruiting! 23