Executive Summary

Executive Summary

Transcript

1. EXECUTIVE SUMMARY May 1, 2013 (Confidential) Highlights THE CATEGORY Multibillion Dollar Online Video Entertainment Social Media Talent Site Daily/Weekly/Monthly Competitions for exposure and rewards Professional Analysis Tools National/International Voting Opportunities Comprehensive Platform for all types of talent everywhere ____________________________ THE STRUCTURE Corporation: California S Corp Domicile: California Banking: Comerica Legal: Mintz Levin / Donald Oder Raised to date: $100K Angel Raising now: Additional $1m Angel, prior to Series A Offering: Equity and/or Debt ______________________________ __________________________ DISTRIBUTION PLATFORMS PC Mobile Device Tablets Smart TVs Cloud Content Distribution _________________________ __________________________ CONTENT Community: User Generated Content Social Media Entertainment Advertising Entertainment: Music Dance Variety Comedy Magic Student Film Models And more… Commerce: Shopping Services Events Advertising Licensing Executive Summary OVERVIEW 15minutesNOW.com is a daily entertainment competition website which brings performers, viewers and a social community together in a vibrant media, marketing and merchandising environment. It takes the most exciting parts of performance, emerging talent, entertainment branding and personal passion – and brings all of it to a global audience through use of a robust online platform that builds community, content and commerce. It’s where YouTube meets American Idol + The Voice + Star Search + So You Think You Can Dance + Last Comic Standing and more. It’s 24/7/365 worldwide entertainment providing unprecedented exposure to the millions of performers who never “made it” yet in their quest to reach a mass‐audience; to billions of viewers who are passionate about music and entertainment; to an exploding community active in viewing, sharing and responding to original content of their peers; to major sponsors, advertisers and merchandisers who covet this audience and who look for new, breakthrough vehicles with which to be strategically aligned. The world is fascinated with reality TV Shows, Talent Competitions, and online User Generated Content. Almost all watch, the majority critique, and some are lucky enough to make it onto a show. A few might even attract a following with their on‐Television or on‐line appearances. However, many talented performers either cannot break through, be seen, or just don’t have the opportunity to be seen or heard. Often, those who do make it onto a competition show are chosen less for their talent and more so by the producer’s image of what will make for an entertaining season. At that, being on or competing on a show alone does not translate to success or compensation for the performer. With TV series, and its economic model, only a limited number of competitors are taken and the competition process is drawn‐out. For those who are able to create a persona online, there are not many vehicles to mainstream opportunities such as Television, Film, Music Contracts, and the like. Premier Entertainment and Productions, Inc (PEP), owners of 15minutesNOW.com, is here to help performers be seen and heard. We are here to find the next great talent in every field and bring them their “15 minutes of fame” and more. Initially, through an interactive website based platform, PEP will attract performers and talent wanting to be seen with daily/weekly/monthly online competitions for cash, prizes, and opportunities to become the next Justin Bieber, Kelly Clarkson, or other Social Media Discovered talent. The platform, 15minutesNOW.com, is a combination of User Generated Content sites like a YouTube married with popular television shows such as American Idol, So You Think You Can Dance, and others that employ industry specific hosts that leave the voting to the viewing public. One key difference is that we will not have a handful of judges determine a performer’s fate. Through 15minutesNOW.com, the voting public will have “freemium” and premium ways they can cast their votes and make the difference in the lives of our competitors – all while the viewers are being rewarded for voting. PEP will launch 15minutesNOW.com with 3 categories to start, Music, Dance, and Variety. David Hasselhoff has been secured to be our Music Category Host and to help promote 15minutesNOW.com. As a well known celebrity, David’s persona and personality will help attract performers and voters both domestically and internationally. Over time we will roll out additional categories we have already identified.
2. 2 ______________________________ UNIQUE ADVANTAGES 1st to Market in this Comprehensive Way Big Name Celebrity Known Globally as Launch Host _____________________________ REVENUE STREAMS Online Products, Services, Tools Sponsorship & Advertising Merchandising/Commerce Foreign Distribution Fees Program License Fees Subscription & Usage Fees Packaged Media Worldwide Syndication A percentage of Annual Net Revenues will go to Music and entertainment Industry Non‐Profits _____________________________ ADDITIONAL MATERIALS AVAILABLE UPON REQUEST Business Plan Financial Projections Executive Biographies Video Trailer ______________________________ For Additional Information: Edward Foster, CEO Premier Entertainment and Productions, Inc. efoster@15minutesnow.com 858.336.2917 http://15minutesnow.com/ Not an Offer to Purchase or Sell Securities. This overview is for informational purposes only and is not an offer to sell or a solicitation of an offer to buy any securities in Premier Entertainment and Productions, Inc., and may not be relied on in connection with the purchase or sale of any security. Any offering or solicitation will be made only to qualified prospective investors pursuant to a confidential offering memorandum, and the subscription documents, all of which should be read in their entirety. COMPANY PEP was formed in June of 2011 with a team of highly‐qualified executives and strong advisers. The key executives and advisers have strategic ties to celebrities, athletes, agents, producers, and potential regional and national sponsors. In addition, the board will consist of influential people in the fields of entertainment as well those with strategic business alliances. MARKET OPPORTUNITY Between Ad Revenue, Sponsorships, and Product sales, American Idol alone generates billions of dollars per year. Music is just 1 category for 15minutesNOW.com. In addition, we will be charging the talent to upload their videos for professional evaluation as well as a chance to win fame and prizes. We will also encourage the voting public to upgrade from our freemium to premium service with a strategically structured points program, corporate product giveaways, promotions, cash prizes, and more. MARKET ADVANTAGE Television has talent‐based shows, but does not offer the convenience, format, and rewards to viewers/voters, and has a severely limited amount of performers that even have an opportunity to be seen. A few music‐based websites exist online in the spirit of 15minutesNOW.com, but none offers streaming video and most are limited to just musical interests. With our superior format, our numerous categories, and with world‐renowned star, David Hasselhoff on our team, 15minutesNOW.com is at the forefront in the next stage of entertainment, entertainment delivery, and entertainment discovery. THE COMPETITION ELEMENTS We will discuss the specific elements within the competition and the proprietary process in detail with qualified investors. It consists of the Performer Submission, Video Uploading, Professional Evaluation and Feedback, Viewer Voting Process and The Competition. FINANCIAL PROJECTIONS Year 1 Year 2 Year 3 Revenue $7,616,000 $15,000,000 $30,000,000 Gross Profit Gross Profit % Net Profit pre IDA Net Profit % $5,788,000 76% $3,704,000 64% $11,250,000 75% $7,312,500 65% $22,500,000 75% $14,625,000 65% TEAM The company is led by a team of strong businesspeople in the areas of interactive entertainment, web development, technical operations, project management, e‐commerce, start‐up finance, online product development and direct and online marketing. Additionally, the company has attracted a group of experienced industry leaders as advisors, including music industry executives, media leaders, talent, online sales, branding, merchandising and marketing executives. ADDITIONAL DOCUMENTS The company will make additional materials available to qualified, serious investors including the Business & Operating Plan, Marketing & Promotional Plan, Detailed Execution Plan, Financials, Membership Structure, Revenue Plan, Management Bios and Deployment Schedule.