BoogelWoogel-2018 (Eng)

Transcript

1. 1 2018 Unbridled Joy Alpine Carnival
2. 2 Fast Facts BoogelWoogel Alpine Carnival – the World most positive large-scale alpine sunshiny event and the April Fools’ Day celebration! March 28 - April 1, 2018 Rosa Khutor Alpine Resort (Sochi) Main events – on the 31st of March Carnival Duration: 5 days Festival venues – 12 Carnival participants: over 20 ,000 people Legend: BoogelWoogel represents the national alternative for all top festivals of the World: from Venice to Rio de Janeiro. BoogelWoogel: snow – Switzerland-like, sun – Thailand-like, party – Ibiza-like! * approval before September 21, 2017
3. 3 BoogelWoogel in figures: Instagram publications 2017 2017 4800 13066 2016 2016 New users of the BoogelWoogel website 2400 5780 2016 2017 BoogelWoogel search requests in Google 300,000 1,750,000 Instagram publications at least with #boogelwoogel hashtag 4,800 13,066 new users at BoogelWoogel.ru website 2,400 5,780 Mass media reports about the alpine carnival 180 460 satisfied partners participated in organization 36 58 carnival duration 2 days 3.5 days number of activities at the carnival 8 19 blue helicopter gifted Eskimo ice cream bars for the BoogelWoogel birthday 500 500
4. 4 BoogelWoogel-2017 Alpine carnival
5. 5 BoogelWoogel Alpine Carnival audience BoogelWoogel target audience core is represented by active cheerful residents of Russian central regions within the range of ages from 18 to 35 years who are capable of paying. BoogelWoogel participants have the following in common: • enjoy downhill skiing/snowboarding, know having fun and spending holidays • pioneers seeking to know about and take part in new events • curious and open-minded • in many cases act as opinion leaders and make their own parties Total spectators and participants: over 20,000 Registrations for activities: 5,723 Registerred participants: 4,020 Number of registered participants for funny sports Joyful Spectacular 2268 1934 521 242 192 168 145 132 71 49 44 19 Swimwear Descent Guinness Record Carnival Outfit Descent Beach volleyball on the snow (professional or amateur tournament) Ski and snowboard jumps in carnival outfits to the pool Descent In favor of Paralympic Russian Team “Match of Unlimited Capabilities” BoogelWoogel Special Guest “Awesome Run” with Andrey Bocharov Snow Dance Battle Miss BoogelWoogel Snow Dance Battle Miss Descent BoogelWoogelOf the first The most popular names in the Carnival Aleksandr Yelena 150 117
6. 6 BoogelWoogel Alpine Carnival audience Other countries: • USA, Great Britain, Spain, Lebanon, Iran Geographic representation of Russian participants Moscow and Moscow Region 25% 42% 7% 12% 9% 4% 1% Krasnodar Region Saint Petersburg Russian European Regions Ural Siberia and Far East Other countries m an women 51% 49% Age under 17 18-25 26-30 31-35 36-45 over 46 8% 18% 33% 19% 16% 6%
7. 7 BoogelWoogel Advantages For sponsors and partners: • unique, no analogs in the world; • thanks to friendly and positive atmosphere it allows establishment of special emotion-based confident relations with brands of sponsors and partners; • based on the unique content, the carnival generates a powerful information wave in SM from the event participants and mass media; • guarantee of high-quality original photo and video materials, which can be used in routine activities of a company Example from Tinkoff Bank: https://www.youtube.com/watch?v=txecGx2ta6A; Example from S7: https://www.youtube.com/watch?v=hS9n9jM2HpY • buzz marketing like never before, both in social media and in real life • the carnival is held with administrative and informational support from • Rosa Khutor Alpine Resort. For the guests and participants: • participation in the carnival is FREE OF CHARGE! • joyful participant, an actor, rather than passive and opinionated spectator; • the chance to leave a mark in history by making the Guinness Record; • additional savings During the event days the prices for accommodation in hotels and air flights seem to be far more attratctive than in the peak season. getting of well-balanced and universal entertainment: Comfortable skiing/snowboarding at the most popular and prestige resort in Russia and large-scale sunshiny event. At the same time, no going abroad and exclusion of problems with visas. • possibility to win valuable prizes and gifts from partners and sponsors; • self-promotion: beautiful and original images and video.
8. 8 event format: OLYMPICS in the field of crankeries and entertainments BoogelWoogel presents the new kind of Olympiad … Olympics in the field of crankeries and entertainments! Event Program: Funny opening ceremony, fabulous closing ceremony of the carnival; 20 non-standard funny sports (including descents) each with a winner to be determined by us; Daily funny awarding ceremony; Unbridled joy every night. To make it hotter, in addition to tournaments in the individual event, we will hold competitions in the team event (by countries) between Alpine Skiers and Snowboarders, in order to give the answer once and forever to the question that excites humanity for dozens of years, as follows - «What division is stronger, one of Alpine Skiers or one of Snowboarders?» Concept
9. 9 Crazy sports 1. Swimwear downhill skiing/snowboarding 2. Carnival descent (in the team and individual events) upgrade! 3. Ski and snowboard jumps to the pool in carnival outfits 4. Engineering Contest upgrade! 5. Descending by means of water mattress (against the clock) new! 6 Holi Paints Battle (snowboarders vs alpine skiers) upgrade! 7. Beach volleyball on the snow upgrade! 8. Human kicker championship new! 9. Bumper ball championship new! 10. Rock-paper-scissors championship new! 11. Miss BoogelWoogel snowboarding beauty contest upgrade! 12. Pole-Dance winter championship new! 13. Snow Dance Battle (+ carnival) 14. Comedy Battle new! 15. Cold CrossFit Tournament new! 16. Winter Workout Championship new! 17. Bride race 18. Champagne Wrestling 19. Snowman building art contest new! 20.Beatboxer championship new! 21. WinterFood Battle (everybody is marked with a tag: snowboarder/alpine skier) upgrade! 22. Snow battle! Ice palace conquest alpine skiers vs. snowboarders new! Additional activities 1. Night open-air music concerts of guest stars (central concert venue) 2. Opening/Closing ceremony upgrade! 3. Awarding Ceremony at Medal Plaza upgrade! 4. The first winter foam party new! 5. Descent of the carnival concert band 6. Disco-Snow Groomer 7. Blue helicopter and 500 Eskimo ice cream bars 8. Headquarter of Alpine Skiers and Headquarter of Snowboarders upgrade! 9. MATCH TV Descent 10. Real games with mobile phone application upgrade! 11. The world biggest live disco lights upgrade! 12. 12. Final pillow battle - the 1st of April (alpine skiers vs. snowboarders) new! Additional capabilities 1. Mobile phone application upgrade! 2. Live like-icons 3. Bouvie-torch carrying ceremony in Instagram new! 4. Wristbands of participants snowboarder/alpine skier/ upgrade! 5. VIP-package and VIP-zones upgrade! 6 Souvenir products from partners - kiosks new! 7. BoogelWoogel Package (hotel) new! Night entertainment 1. BoogelWoogel NewYear Party 2. Home Concert 3. Party for partners 4. ThermoParty (art party in thermal underwear) new! 5. Comedy Battle new! 6. Carnival discotheque new! 7. DJ battle new! 8. Outdoor cinema new! 9. Music.Jam&Breakfast (Sunday morning) new! Structure of the BoogelWoogel-2018 Alpine Carnival
10. 10 * Final location of zones and activities will be presented after diagnostics of the snow cover 1.5 - 2 weeks before the start of the alpine carnival. Swimwear downhill skiing/snowboarding, carnival descent, descent by means of water mattress Night open-air music concerts of guest stars, Beatboxer Championship, the World Biggest Live Disco Lights, Real Games with Mobile Phone Application, Blue Helicopter and 500 Eskimo Ice Cream Bars Ski and snowboard jumps to the pool in carnival outfits, Engineering Contest Beach volleyball on the snow, Human Kicker Championship, Bumper Ball Championship Cold CrossFit Tournament Winter Workout Championship Opening/Closing Ceremony Pole Dance Winter Contest Snow Dance Battle Rock-paper-scissors championship Run with swimfins, swimming in snow, Broomball, non-newtonian fluid pool Champagne Wrestling Awarding Ceremony at Medal Plaza Disco-Snow Groomer Holi Paints Battle, Snow Battle, Final Pillow Battle - on the 1st of April Children area WinterFood Battle Art zone. Building of art objects and art snowmen VENICE IBIZA BoogelWoogel NewYear Party, Comedy Battle, Home Concert, Outdoor ThermoParty (Art Party), Party for partners Carnival Discotheque, Extreme Cinema TUSCANY LAPLAND BOMBAY ALASKA VANCOUVER BARCELONA REYKJAVIK HAWAII WOODSTOCK RIO Zone Zone Zone Zone Zone Zone Zone Zone Zone Zone Zone Zone
11. 11 BoogelWoogel Alpine carnival
12. 12 General sponsor 3 500 000 rubles • Possibility of branding of 2 carnival venues, the terms are discussed individually Integration of a sponsor›s logo in all promotion and navigation materials on the territory of Rosa Khutor Alpine Resort for promotion of the carnival (billboards, leaflets, banners, videos on screens of the resort and partner hotels, restaurants and bars); • The General Sponsor›s logo is at least 50% larger than ones of other sponsors in all advertising and navigation materials; • Integration of a logo and brand colors in decoration of the main stage; • Logo integration into the branded clothes of organizers, promotion personnel, volunteers; • Speech of a sponsor›s representative from the festival main stage, contest and awards from the sponsor; • Reference to the sponsor in press releases, photo reports and SM of the festival (placement of information on the sponsor is upon discretion of mass media); • Organizers cannot guarantee but will make all their best to have the information on the general sponsor demonstrated by the news channels (including the Federal ones); • Logo on badges of organizers, volunteers, mass media and promotion personnel; • Logo on the carnival participants wristbands - 15,000 pcs.; • Logo on badges of the Guinness Record participants - 2,000 pcs. And more: • Possibility of organization of own promotional venue. • Bonus! Assistance in making ideas for creative representation of the general sponsor at the carnival. Important! • There is another festival similar to BoogelWoogel, which is held in Siberia, named GRELKA, in Sheregesh alpine resort for two weekends in April. • Special offer Price of the General Sponsorship for two festivals is 5 000 000 rubles. • Information on the GrelkaFest will be sent immediately upon the request. • Full list of the sponsor capabilities and venues for branding can be sent upon the request
13. 13 Sponsor 1 800 000 rubles • Possibility of branding an activity zone (venue) on the carnival, the terms are discussed individually; • Integration of a sponsor’s logo in all promotion and navigation materials on the territory of Rosa Khutor Alpine Resort for promotion of the carnival (billboards, leaflets, banners, videos on screens of the resort and partner hotels, restaurants and bars); • Integration of logo in decoration of the main stage side portals; • Logo integration into the branded clothes of organizers, promotion personnel, volunteers; • Speech of a sponsor’s representative from the festival main stage, contest and awards from the sponsor; • Organizers cannot guarantee but will make all their best to have the information on the sponsor demonstrated by the news channels (including the Federal ones); • Reference to the sponsor in press-releases, photo reports and SM of the festival; • Logo on badges of organizers, volunteers, mass media and promotion personnel. And more: • Possibility of organization of own venue - allocation of site, provision with power supply • Bonus! Assistance in making ideas for creative representation of the sponsor at the festival. Important! • There is another festival similar to BoogelWoogel, which is held in Siberia, named GRELKA, in Sheregesh alpine resort for two weekends in April. • Special offer! Price of the sponsorhip for two festivals is 2, 700 ,000 rubles. Information on the GrelkaFest will be sent immediately upon the request. • Full list of the sponsor capabilities and venues for branding can be sent upon the request.
14. 14 Media promotion of BoogelWoogel General • Partner Federal TV-channels, printed media, radio stations and local mass media. Currently we have preliminary arrangements on media support of the project on the part of ZHARA, MATCH TV channels, Europe Plus radio station and Rambler&Co (Afisha, lenta.ru, gazeta.ru) media holding Rosa Khutor • Resort social media pages, rosaski.com website • Plasma screens on the resort, in partner hotels and bars. • Leaflets and billboards in hotels and restaurants, on ski lifts - at least 10,000 pcs. • Badges of the Guinness Record participants, Carnival and concert band descending participants • Festival maps and programs - at least 5,000 pcs. • Cross-promo with over 20 partners of the Carnival - to be discussed individually. • BoogelWoogel promo and navigation materials – flag winders, decals, T-shirts, souvenirs SM • Rider’s help – over 500,000 visitors each season, over 16,000 followers in vk.com • Ski.ru – 20,000 unique visitors each season • Over 20 partner groups in vk.com, where the carnival information is published (over 1,500,000 followers) • BoogelWoogel brand ambassadors in Instagram – over 1,000,000 followers • Carnival website (over 25,000 unique visitors) • Mobile phone application • Carnival promotion by means of yandex drect For the period of BoogelWoogel holding — about 150 registered mass media and 10,000 positive feedbacks.
15. 15 May the snow be with us! Alpine carnival
16. 16 ANNEX 1. BoogelWoogel-2017 Results. Media 460 publications in Russian and foreign mass media http://www.1tv.ru/news/2017-04-01/322697-massovyy_spusk_s_gory_v_kupalnikah_orkestr_na_lyzhah_ voleybol_na_snegu_olimpiada_veselya_v_sochi https://www.youtube.com/watch?v=KGsfWIdNHOE https://www.nbcnews.com/video/skiers-hit-the-slopes-in-bathing-suits-for-world-record-912268867731 http://www.ntv.ru/video/1414944/ https://www.welt.de/sport/video163336005/Skifahren-im-Bikini-und-in-Badehose.html
17. 17 ANNEX 1. BoogelWoogel-2017 Results. Emotions
18. 18 ANNEX 1. BoogelWoogel-2017 Results. BoogelWoogel makes people changing
19. 19 3:00 p.m. - 4:00 p.m. Miss BoogelWoogel 3rd round (Alaska) 4:00 p.m. Champagne Wrestling daylight tournament Abrau apres- ski BAR (Alaska) 4:00 p.m.- 5:00 p.m. Engineering Contest - race car descending to the pool (Hawaii) 5:00 p.m. - 6:00 p.m. Awarding Ceremony - Medal Plaza (Alaska) 5:00 p.m. - 9:00 p.m. Open-Air Music Festival, MGZAVREBI (Woodstock) 9:00 p.m. - 11:00 p.m. Home Music Concert in Pear Bar (Ibiza) 9:00 p.m. Hot Party in Abrau CLUB (Alaska) 10:00 p.m. - 11:00 p.m. Awarding Ceremony, Extreme Instagram Video Festival (Ibiza) 10:30 p.m. - 03:00 a.m. ThermoParty in Riders Lodge. Art Club Party, Mandatory DRESS-CODE - goggles for skiing/ snowboarding and thermal underwear. (Ibiza) April 1, Saturday 8:00 a.m. - 10:00 a.m. Children Club working hours (Lapland) 08:30 a.m. - 10:00 a.m. «Awesome run» with Andrey Bocharov (start - Town Hall, Rosa Valley) 09:00 a.m. - 10:00 a.m. Yo!Yoga warm up with Mista Yoga aka Mister Maloy (Barcelona) 10:00 a.m. - 5:00 p.m. Funny winter sports championship MAX-BUS (Vancouver) 10:00 a.m. - 5:00 p.m. Beach volleyball on the snow tournament (Reykjavik) 10:00 a.m. - 5:00 p.m. Bumper ball contest - Abrau BUBBLE (Barcelona) 10:30 a.m. - 11:30 a.m. Registration of swimwear descent participants (Rio) 11:00 a.m. - 4:00 p.m. Snow photo session on poles (Barcelona) 12:00 p.m. - 12:15 p.m. Descent of the first alpine concert band (Rio) 12:15 p.m. - 12:30 p.m. Alpine swimwear descent in favor of para-athletes «Match of Unlimited Capabilities» (Rio) 12:30 p.m. - 14:00 p.m. Swimwear descent, Guinness Record (Rio) 1:00 p.m. - 3:00 p.m. Exhibition of race cars made during the Organizers reserve the right to make changes in the program both for weather considerations and upon their own discretion March 30, Thursday 8:00 a.m. - 10:00 p.m. Children Club working hours (Lapland) 1:00 p.m. Miss BoogelWoogel.1st round (Rio) 2:00 p.m. Opening of the StreetFoodFest (Tuscany) 3:00 p.m. Start of the InstaMarathon (Your Instagram) 3:00 p.m. Start of work of Abrau Apres-ski Bar (Alaska), start of work of disco-snow groomer. 3.00 p.m. Registration and repetition of descent of the first alpine concert band (Woodstock) 5:00 p.m. BoogelWoogel Ceremonial Reception for the Carnival partners (Alaska) 9:00 p.m. Welcome BoogelWoogelParty in BoogelWoogel Bar (Ibiza)) March 31, Friday 08:30 a.m. - 10:00 a.m. «Awesome run» with Andrey Bocharov (start - Town Hall, Rosa Valley) 08:00 a.m. - 10:00 a.m. Children Club working hours (Lapland) 09:00 a.m. - 10:00 a.m. Yo!Yoga warm up with Mista Yoga aka Mister Maloy (Barcelona) 10:00 a.m. - 5:00 p.m. Funny winter sports championship MAX-BUS (Vancouver) 10:00 a.m. - 5:00 p.m. Beach volleyball on the snow tournament (Reykjavik) 10:00 a.m. - 5:00 p.m. Bumper ball contest - Abrau BUBBLE (Barcelona) 10:30 a.m. - 12:00 p.m. Registration of the Carnival Descent participants (Rio) 11:00 a.m. - 11:20 a.m. BoogelWoogel Closing Ceremony (Barcelona) 12:00 p.m. - 5:00 p.m. Snow Dance Battle (Barcelona) 12:00 p.m. - 2:00 p.m. Carnival outfit descent (Rio) 1:00 p.m. - 2:00 p.m. Miss BoogelWoogel. 2nd round (Barcelona) 2:00 p.m. - 3:00 p.m. Awarding Ceremony - Medal Plaza (Alaska) 2:00 p.m. - 5:00 p.m. Ski and snowboard jumps to the pool contest (Hawaii) ANNEX 2. BoogelWoogel-2017 Program Engineering Contest (Hawaii) 1:00 p.m. - 5:00 p.m. Snow dance battle – finals (Barcelona) 2.00 p.m.-3.00 p.m. Awarding Ceremony - Medal Plaza (Alaska) 2:00 p.m. - 3:00 p.m. Holi Festival of Colors (Bombay) 2:00 p.m. - 4:00 p.m. Funny ski and snowboard jumps to the pool. Photo session (Hawaii) 3.30 p.m. Awarding the Abrau Prize to Miss BoogelWoogel (Alaska) 4:00 p.m.- 5:00 p.m. Engineering Contest (race car descending to the pool) 5:00 p.m. - 6:00 p.m. Awarding Ceremony - Medal Plaza (Alaska) 5:30 p.m. - 6:00 p.m. Miss BoogelWoogel. Final (Woodstock) 6:00 p.m. - 10:00 p.m. Music Open-Air: ASTERO, ALEKSANDR PUSHNOY & The band and BRAINSTORM! (Woodstock) 7:00 p.m. - Preparty in Abrau CLUB (Alaska) 7:40 p.m. - 8:00 p.m. BoogelWoogel Closing Ceremony. The WORLD biggest live disco lights (Woodstock) 9:00 p.m. Final party in Abrau CLUB (Alaska) 10:00 p.m. - 03:00 p.m. BoogelWoogel Final Night Party in Flacon (Ibiza) April 2, Sunday 8:00 a.m. - 2.00 p.m. Children Club working hours (Lapland) 10:00 a.m. - 11:30 a.m. «Awesome run» with Andrey Bocharov (start - Town Hall, Rosa Valley) 11:00 a.m. Outdoor Lunch. Jazz&Jam (Tuscany + Barcelona) 12:00 p.m. - 12:30 p.m. Awarding of InstaMaraphon winners (Tuscany) Freetime for funny ride!!!
20. 20 ANNEX 3. GrelkaFest in Sheregesh Alpine Resort Siberian festival relative to BoogelWoogel GrelkaFest is held since 2013 in the most popular Siberian alpine resort Sheregesh (Kemerovo Region) and is the most recognizable and the brightest event in spring, which is expected by all residents of the Siberian Federal District. It should not be left unnoticed, that D.A. Medvedev visits Sheregesh alpine resort yearly on the festival dates. Target audience - participants of 18 to 45 years old from the largest cities of the Siberian Federal District (Novosibirsk, Tomsk, Omsk, Kemerovo, Krasnoyarsk, Novokuznetsk, Barnaul, etc.) We offer to become a partner of two large-scale events: Grelkafest (Sheregesh, Siberia) and BoogelWoogel (Rosa Khutor, Sochi). It is funny, grand-scale and profitable!» vk.com: https://vk.com/grelkafest Photo reports: https://vk.com/albums-51180992 Video reports: https://www.youtube.com/watch?v=p03zqi-1PGw https:// www.youtube.com/watch?v=Z3GEVh6m9hE https://www. youtube.com/watch?v=vTM-XhlgKbk GrelkaFest Five years of the festival in figures: • 70 000+ references in SM • 50 000+ participants and spectators • 45 000+ images in web resources • 4000+ participants of swimwear descent • 3 000+ video on Youtube with over 1,000,000 views • 80+ hours of live music • 10+ satisfied sponsors • 1 registered Guinness Record More details about GrelkaFest can be available from the presentation which is sent immediately upon the request.
21. 21 ANNEX 4. Happy partners of BoogelWoogel 2016-2017
22. 22 BoogelWoogel Organizers Rosa Khutor is the largest, comfortable and popular resort in Russia. 10,500 daily visitors, 77 km of arranged tracks. Venue for winter and summer festivals, concerts and events, as well as for Winter Olympic Games in 2014. rosaski.com AYS Group provides accommodation services by means 6 hotels, It operates cafes, bars, restaurants located in major Russian alpine resorts (Rosa Khutor resort and Sheregesh). ayshotel.ru Engiro Creative Bureau — design and implementation of b2b creative projects. It is specialized in the field of strategic marketing, branding, event management and creation of advertisement projects. engiro.ru Contacts: www.boogelwoogel.ru e-mail: boogelwoogel@mail.ru +7 800 700 43 25 (toll free in Russia) engiro.ru
23. 23 Unbridled Joy Alpine Carnival Hope to see you in the carnival! Contacts for mutually profitable cooperation: Nikita Girin BoogelWoogel Alpine Carnival Organizer Director of Engiro Creative Bureau +7 903 900 0747 nikita.girin@engiro.ru www.facebook.com/nikita.girin.3