Marakana Pitch Deck

Using computer vision and AR, we offer personalized, shareable, and ongoing entertainment experiences for your fans that extend beyond match day. Let your fans compare their juggling skills to their favorite player for a chance to meet them in person, or challenge a rival fan base to a dance-off.

Let your fans become part of the entertainment.

Transcript

2. OPPORTUNITY SOCCER IS THE MOST POPULAR SPORT IN THE WORLD AND MILLENNIALS ARE DRIVING A SHIFT TOWARDS SOCCER BECOMING THE LEADING U.S. SPORT
3. CHALLENGE CULTIVATING A GLOBAL FAN BASE IN 2020 MEANS MEETING FANS WHERE THEY ARE
4. IT MEANS ENTERTAINMENT THAT DOESN’T JUST STRETCH THE HYPE OF MATCH DAY FROM ONE SATURDAY TO THE NEXT
5. IT MEANS CREATING EMOTIONAL CONNECTIONS WITH FANS THROUGH ON-DEMAND PERSONALIZED ENTERTAINMENT EXPERIENCES
6. MARAKANA’S AI-DRIVEN PLATFORM BOOSTS FAN ENGAGEMENT BY CREATING MAGICAL MOMENTS OF CONNECTION.
7. EXAMPLE: HOW GOOD ARE YOUR SKILLS COMPARED TO THE PROS?
8. GET PERFORMANCE FEEDBACK IN REAL-TIME
9. SEE HOW YOU RANK COMPARED TO PEERS AND PRO PLAYERS
10. SHARE RESULTS AND CHALLENGE YOUR FRIENDS
11. EARN REWARDS FOR TOP PERFORMANCE: • FEATURE ON CLUB’S SOCIAL MEDIA • GET EXCLUSIVE CLUB SWAG • WIN TICKETS TO THE GAME • PERSONAL SHOUT-OUT FROM FAVORITE PLAYER • MEET THE TEAM
12. WE USE CUTTING-EDGE AI TO GIVE FANS THE CHANCE TO BECOME PART OF THE ENTERTAINMENT
13. TEAM MARAKANA Nadia, CEO Oxford MBA, soccer player Elliot, Chief Data Officer Sports bettor, machine learning specialist Isabel, Chief Scientist Cognitive Neuroscience PhD, and data scientist Ramon, CTO Software developer and neural network engineer Rafa, Head of AI and Innovation Computer vision and AR/VR engineer
14. THE IMPACT OF INTELLIGENT DESIGN: 1. ACTIONABLE DATA — BEYOND INCREASING DOWNLOADS AND DAILY ACTIVE USERS 2. REAL-TIME ANALYSIS — TRACK REACTIONS TO FAN EXPERIENCES WITH AI-DRIVEN SENTIMENT ANALYSIS 3. FAN-OPTIMIZED — RAPID PROTOTYPING & CONTINUOUS USER-TESTING ENSURES EVERYTHING WE LAUNCH IS SOMETHING THE FANS ALREADY LOVE
15. HOW WE MAKE MONEY • PHASE 1 — SAAS PLATFORM • PHASE 2 — TALENT DATABASE • PHASE 3 — MARKETPLACE FOR TALENT • PHASE 4 - BEYOND SOCCER
16. PHASE 1 SAAS: FAN ENGAGEMENT DRIVES REVENUE • SOCCER CLUBS PAY A MONTHLY SUBSCRIPTION TO A FAN ENGAGEMENT PLATFORM WITH DATA ANALYTICS • ADDITIONAL REVENUE THROUGH SPONSOR INVENTORY
17. PHASE 2 TALENT DATABASE: ALL PLAYERS ARE FANS • DATA FROM THE SAAS PLATFORM ENABLES MARAKANA TO DISCOVER TALENT EARLY WITH AUTOMATED ASSESSMENT OF SOCCER FANS EVERYWHERE • AMERICAN IDOL-STYLE EVENTS TO LAUNCH BRANDS OF SELECT PLAYERS
18. PHASE 3 MARKETPLACE: AMAZON FOR TALENT • USERS PAY FOR ACCESS TO A SINGLE INTERFACE FOR SCANNING THE GLOBAL TALENT POOL • PLAYER SUGGESTIONS BASED ON PREFERENCES AND PREDICATED NEEDS • PREMIUM ACCESS TO MARAKANA CERTIFIED PLAYERS
19. PHASE 4 BEYOND SOCCER • HIDDEN, UNDERVALUED TALENT IS TROVE OF VALUE • FINDING AND EMPOWERING THAT TALENT IS THINKABLE WITH TODAY’S TECH • SOCCER IS A NATURAL PLACE TO START, BUT ITS JUST THE BEGINNING
20. THANKS!