govern media advertising. T hese codes include specific sections for environmental claims and social responsibility, ensuring ads do not mislead about environmental benefits or other aspects, promoting honest and responsible advertising.
P Codes mandates that advertisements must not materially mislead consumers. 'Material' information—essential for informed decisions—must be accurate and substantiated by evidence prior to making claims, especially regarding environmental impact or product attributes, to avoid being misleading.
P Code) detail environmental advertising standards, mandating clarity in environmental claims and the terminology used. T hese sections impose stringent requirements for substantiating claims about environmental impacts, distinguishing between absolute and comparative claims to prevent misleading advertising.
about how ‘green’ your brand is • A void vague language • A void greenwashed terms • Don’t rely on offsetting • Focus on genuine sustainability rather than marketing
environment with the help of bacteria and microbes. T here’s no legal time limit - it can take anywhere from 1 week to 400 years to break down in the environment.
business does not produce any emissions. It means that the company have ‘offset’ their emissions by investing in projects which supposedly absorb an equal amount of greenhouse gases from the atmosphere.
‘industrial composting’ which uses a big machine with lots of organic matter, a high temperature and air flow to compost items. It does not mean you can put it on your compost pile in your garden or in your food bin.
the planet but whenever it’s used it’s so vague and has no real meaning that you should pretty much ignore it. A lways look for evidence behind ‘green’ claims.
emissions and used the process of reduce, choose renewable, offset, to bring their total emissions to zero. Some companies are going a step further to try and bring their actual emissions to zero, meaning they produce absolutely no emissions, but this is almost impossible unless they produce their own renewable energy on-site.
scooped out of the ocean, then use this in their products. However, just because something claims to be ‘ocean plastic’ does not mean it has ever been in the ocean! Some companies use ‘ocean-bound’ plastic instead which is waste plastic argued to be destined for the ocean
fossil fuels), with an additive that attracts bacteria to speed up the degrading process. T hese items don’t fully disappear, instead they break down into smaller and smaller pieces, eventually leaving microplastics behind which is a big problem for our oceans.
popularity, and profitability, of vegan products rises. T here’s no standard definition, usually it means that it’s based on plants rather than animal products, but when you see it on a bottle of moisturiser it makes you wonder why the moisturiser contained animal products before.
used to promote products which would not usually be made from plastic or are obviously not made from plastic, such as ‘plastic-free wooden pegs’. It can also be used to highlight products that shouldn’t have been made from plastic in the first place but had hidden plastics many didn't realise existed, such as ‘plastic-free teabag wrappers’ which we assumed were just paper before.
read the small print, they’re made from just 10%or 20% recycled material. T here are two types of recycled content; Pre-consumer Recycled, Post-consumer Recycled
but whether you can recycle it as a consumer entirely depends on where you are and who is collecting the bin you’re about to put that ‘recyclable’ product in.
but there’s no requirement to do so before making a claim of being sustainable. Some companies will claim their products are sustainable because they’re reusable or contain recycled content.
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