Upgrade to Pro — share decks privately, control downloads, hide ads and more …

BrightonSEO April 2024 - Reduce, Reuse, Recycle Your Way to Content Success

BrightonSEO April 2024 - Reduce, Reuse, Recycle Your Way to Content Success

A talk discussing the reasons and ways to reduce, reuse and recycle content in order to reap success from it.

Natalie Arney

April 25, 2024

More Decks by Natalie Arney

Other Decks in Marketing & SEO


  1. Reduce, Reuse Recycle Your Way to Content Success Natalie Arney

    Freelance Consultant @__nca Speakerdeck.com/nataliearney
  2. I’m a Freelance SEO Consultant. I’ve worked agency side and

    in-house, for big brands and small brands.
  3. Have you ever been in the position where no matter

    how much content you create, your Organic Traffic still continues to decline?
  4. Make sure to include a way to assess if the

    content meets its intended purpose and aligns with user intent.
  5. No.

  6. Caveat: Don’t let non-SEOs remove content they don’t see as

    helpful - without your guidance. Speak up!
  7. Not only will you then have a presence for said

    trend, the page can also be used for link acquisition & brand authority building
  8. Keyword tools only tell part of a story, and landing

    pages/articles provide a place to embed useful other content (video, images etc) aside from the original channel it’s placed on
  9. Existing content does not need to be good or helpful

    to benefit from an upgrade This should be considered before removing that content
  10. This won’t always be SEO value - try to see

    if it can provide this but don’t force it
  11. Stop producing rushed, poor-quality content and focus on creating fewer,

    high-quality pieces that provide substantial value across channels.