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How User Experience Design Drive Business Growth

How User Experience Design Drive Business Growth

An awesome presentation on the importance of User Experience (UX) Design and its benefits to your product or service.

Nemi Banigo

May 26, 2018
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  1. DESIGN IS EVERYTHING In order to understand what User Experience

    (short for UX) Design is, we need to first be able to define what design really is. What is Design? Before you answer, I want you to think about your daily life, and the tools and equipments you use, whether at home or at work. Every moment that passes, you’re using something that was designed by a professional, in their various fields. Design isn’t just restricted to technology alone.
  2. DESIGN Automotive Designers design the appearance, as well as components

    of a car. Then the engineers implement the designs and build actual cars.
  3. DESIGN IS CREATION Jack Kirby, comic book artist, created and

    illustrated the popular Marvel character, Captain America. Without design, there would literally be no Avengers.
  4. WHAT IS DESIGN? “Design is simply the art of solving

    problems and making lives easier” -Nemi Banigo
  5. Every product or service designed was created with the intent

    to solve problems in our lives. Whether they are issues of convenience, time, or accessibility, every product you choose to use serves a purpose in a particular aspect of your life.
  6. DIFFERENT FIELDS IN DESIGN Product Design Graphic Design Visual Design

    User Interface Design User Experience Design All lucrative, if I may add.:)
  7. USER EXPERIENCE DESIGN User Experience Design, also known as UX,

    is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. UX Design encompasses everything it would take to create a product or service from start to finish!
  8. DESIGNING THE PERFECT PRODUCT As a designer, the ultimate goal

    is to design the perfect product. The perfect product is not just one that meets its functional requirements or even just looks visually appealing, it is one that solves a problem or problems.
  9. WHY? UX designers start with the Why in any design

    process. At this stage, the designer discovers the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it, or to values and views associated with the ownership and use of the product.
  10. WHAT? After figuring out why a user will use a

    particular product, the next step is to figure out what he needs to make his experience seamless. The What addresses the things people can do with your product. Here, we decipher what features a product or service should have during what features to deduct, or improve upon.
  11. SKETCHES AND WIREFRAMES Wireframes are the first step to mapping

    out how your product will look like, as well as work. They are the backbone of your design process.
  12. HOW? This is the final step in the process. The

    how deals with the design of functionality in an accessible and aesthetically pleasing way. Here, the designer will create mockups, that will detail how the product will look, as well as how the features will work in harmony.
  13. WHY YOUR COMPANY SHOULD INVEST IN UX More profit :)

    When you get your customers needs right, they’re bound to always make repurchases of your product, or continually use your service. Trial and error is reduced. Happy users are your best salespeople These happy users will recommend your product. In fact, Harvard Business Review reported that over 20% of happy customers told 10 or more people about their experience. Users become your product’s best advocates – free of charge – when you provide them with good experiences.
  14. EXAMPLES OF USER RESEARCH GONE WRONG LADY DORITOS Sometime ago,

    PepsiCo’s CEO, Indra Nooyi announced that the company will be creating a new type of Doritos, strictly for ladies. They presumed that women hated foods that crunched loudly when they chewed,hence they would be making “noiseless” Doritos. This announcement was received
  15. KFC Although KFC thrived in other countries, making profit in

    Nigeria was a big struggle. So many of their major outlets have been closed because of poor turnover. The Nigerian market is different, and it’s safe to say KFC came with preconceived notions before settling in. They could have made their meal options have a wider range in order to suit the average Nigerian, but they didnt.
  16. COMPANIES WITH DOING UX RIGHT When a company invests in

    user experience, they not only spend less, but they actually gain more, in terms of revenue and customer loyalty. These companies are great examples of getting your UX right!
  17. Slack, the tool that has greatly improved workplace communication is

    currently valued at $2billion dollars! Slack was created in 2009, as a communication tool for a software startup. But it’s easy to use, non-technical approach has won the hearts of many even in non-tech backgrounds. From nice messages, to snoozing
  18. The chief disruptor. When BBM had monopoly over communication via

    smartphones, Whatsapp came and changed the game in 2009. It was free, and worked on EVERY device, thus bridging the gap between Android, iphone, and even Blackberry users. Their founder ended up selling for $19bn to Facebook.
  19. Netflix totally changed the movie viewing culture globally. Without going

    to the cinemas, you can enjoy a wide range of movies, all at the comfort of your home for an affordable price. They also allow sharing of accounts, and multiple viewership. Multichoice has just released an official report stating that they have lost over a 100,000 subscribers, and they aren’t done yet. By the time Netflix find a way to introduce EPL or any other foreign leagues to their platform, its all over. Netflix recently improved their UX will the “skip intro” option which enables you to skip the introduction part of any series and go straight to watching. They are valued at more than $100b.
  20. Orijin is another great example of a product whose parent

    company did their homework well. They knew that Alomo Bitters, although a strong competition was looked down upon by majority of the middle/upper class Nigerian, even though most of them consumed the product in privacy. So Orijin branded itself as the cool, alcoholic beverage/bitters, targeting not only the middle class, but the young Nigerian as well. For those who may not have been convinced, they brought Olamide onboard as a brand ambassador for those who felt “too street” to consume the product. As you can guess, sales soared.
  21. GTB generally reformed how we bank today by pushing the

    boundaries of we perceive technology in Nigeria. First, they started the zero account balance, and also, opening an account even though you had no funds. Their requirements were minimal. They leveraged on USSD technology to be able to receive and send money, as well as purchase airtime.
  22. HOW YOU CAN ACHIEVE GOOD UX 1. Listen to customer

    feedback. In this case, customers, parents and schools are your customers. 2. Conduct regular surveys: How are the students learning with your equipment? Have their learning processes improved? 3. Improve your product constantly. 4. Test out newer methods.