(short for UX) Design is, we need to first be able to define what design really is. What is Design? Before you answer, I want you to think about your daily life, and the tools and equipments you use, whether at home or at work. Every moment that passes, you’re using something that was designed by a professional, in their various fields. Design isn’t just restricted to technology alone.
to solve problems in our lives. Whether they are issues of convenience, time, or accessibility, every product you choose to use serves a purpose in a particular aspect of your life.
is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. UX Design encompasses everything it would take to create a product or service from start to finish!
is to design the perfect product. The perfect product is not just one that meets its functional requirements or even just looks visually appealing, it is one that solves a problem or problems.
process. At this stage, the designer discovers the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it, or to values and views associated with the ownership and use of the product.
particular product, the next step is to figure out what he needs to make his experience seamless. The What addresses the things people can do with your product. Here, we decipher what features a product or service should have during what features to deduct, or improve upon.
how deals with the design of functionality in an accessible and aesthetically pleasing way. Here, the designer will create mockups, that will detail how the product will look, as well as how the features will work in harmony.
When you get your customers needs right, they’re bound to always make repurchases of your product, or continually use your service. Trial and error is reduced. Happy users are your best salespeople These happy users will recommend your product. In fact, Harvard Business Review reported that over 20% of happy customers told 10 or more people about their experience. Users become your product’s best advocates – free of charge – when you provide them with good experiences.
PepsiCo’s CEO, Indra Nooyi announced that the company will be creating a new type of Doritos, strictly for ladies. They presumed that women hated foods that crunched loudly when they chewed,hence they would be making “noiseless” Doritos. This announcement was received
Nigeria was a big struggle. So many of their major outlets have been closed because of poor turnover. The Nigerian market is different, and it’s safe to say KFC came with preconceived notions before settling in. They could have made their meal options have a wider range in order to suit the average Nigerian, but they didnt.
user experience, they not only spend less, but they actually gain more, in terms of revenue and customer loyalty. These companies are great examples of getting your UX right!
currently valued at $2billion dollars! Slack was created in 2009, as a communication tool for a software startup. But it’s easy to use, non-technical approach has won the hearts of many even in non-tech backgrounds. From nice messages, to snoozing
smartphones, Whatsapp came and changed the game in 2009. It was free, and worked on EVERY device, thus bridging the gap between Android, iphone, and even Blackberry users. Their founder ended up selling for $19bn to Facebook.
to the cinemas, you can enjoy a wide range of movies, all at the comfort of your home for an affordable price. They also allow sharing of accounts, and multiple viewership. Multichoice has just released an official report stating that they have lost over a 100,000 subscribers, and they aren’t done yet. By the time Netflix find a way to introduce EPL or any other foreign leagues to their platform, its all over. Netflix recently improved their UX will the “skip intro” option which enables you to skip the introduction part of any series and go straight to watching. They are valued at more than $100b.
company did their homework well. They knew that Alomo Bitters, although a strong competition was looked down upon by majority of the middle/upper class Nigerian, even though most of them consumed the product in privacy. So Orijin branded itself as the cool, alcoholic beverage/bitters, targeting not only the middle class, but the young Nigerian as well. For those who may not have been convinced, they brought Olamide onboard as a brand ambassador for those who felt “too street” to consume the product. As you can guess, sales soared.
boundaries of we perceive technology in Nigeria. First, they started the zero account balance, and also, opening an account even though you had no funds. Their requirements were minimal. They leveraged on USSD technology to be able to receive and send money, as well as purchase airtime.
feedback. In this case, customers, parents and schools are your customers. 2. Conduct regular surveys: How are the students learning with your equipment? Have their learning processes improved? 3. Improve your product constantly. 4. Test out newer methods.