Talk on ROI of Design - फल की चिंता

Talk on ROI of Design - फल की चिंता

This was at the talk on ROI of Design - फल की चिंता at 500 Startups Mumbai Design Quicky!
It was aimed towards startup founders, designers & studios.

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Aashish Solanki

April 02, 2016
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Transcript

  1. ROI OF DESIGN Phal ki chinta April 2nd 2016, 500

    Startups Design Quicky Mumbai Talk by Aashish Solanki // @netbramha @aash1sh
  2. STRATEGY + DESIGN

  3. • Selling design since 2008 • Reached 50+ million users

    positively • Healthcare to commodity trading, from transport to NGOs – 200+ projects • Started DesignDay movement in India
  4. “What cannot be defined, cannot be measured, what cannot be

    measured, cannot be managed.” – Paul Lillrank 4
  5. Design as a competence. Design as a process. Design as

    a service. Design as an outcome. 5
  6. Design vs Art Design solves problems. Art does not. Design

    is for users. Art is self expression Design has constraints. Art has none. 6
  7. 7

  8. 01. Influence buy & emotion Starbucks Mini Cooper Package Design

    in Grocery Stores 8
  9. 20% jump in conversion rates 9

  10. 02. Create & enter new markets British airways long haul

    flights full bed Ola auto, Uber pool Portea, Practo 10
  11. 12% jump in signups 11

  12. 03. Build brand & repute Airbnb Zomato, Cleartrip Portea 12

  13. Tour of Nilgiris: Cult of a lifetime 13

  14. 04. Enable product/service innovation Tesla, Reva Dabbawalas, Zipdial EWallets 14

  15. Transformed Strategy 15

  16. New product direction 16

  17. 05. Increased customer satisfaction Early Adopters – Apple, Tesla, Indigo

    Evangelists – Zappos, Redbus 17
  18. Simplifying decisions. 6 secs at a time 18

  19. 400% jump in lead generation 19

  20. 06. Create IP (patents etc) GE, P&G Google Chumbak 20

  21. Oops. UNDER NDA! 21

  22. 07. Save Cost, bring speed Airplane drinks Retail space design

    Ecommerce 22
  23. Data Driven Design 23

  24. Modular & Scalable 24

  25. Design maturity 25 No Design Styling Process Strategy

  26. Measuring Design Strategy (exponential) vs Tactical (incremental) Objective vs Subjective

    26
  27. Framework for measure 27

  28. Thank you Aashish Solanki @netbramha @aash1sh

  29. References • Design ROI Project - Aalto University, the Finnish

    Funding Agency for Technology and Innovation (Tekes) and fifteen member agencies of the Finnish Design Business Association (FDBA) • Building Design Strategy (by Lockwood and Walton) 29