Talk on ROI of Design - फल की चिंता

This was at the talk on ROI of Design - फल की चिंता at 500 Startups Mumbai Design Quicky!
It was aimed towards startup founders, designers & studios.

Transcript

1. ROI OF DESIGN Phal ki chinta April 2nd 2016, 500 Startups Design Quicky Mumbai Talk by Aashish Solanki // @netbramha @aash1sh
2. STRATEGY + DESIGN
3. • Selling design since 2008 • Reached 50+ million users positively • Healthcare to commodity trading, from transport to NGOs – 200+ projects • Started DesignDay movement in India
4. “What cannot be defined, cannot be measured, what cannot be measured, cannot be managed.” – Paul Lillrank 4
5. Design as a competence. Design as a process. Design as a service. Design as an outcome. 5
6. Design vs Art Design solves problems. Art does not. Design is for users. Art is self expression Design has constraints. Art has none. 6
8. 01. Influence buy & emotion Starbucks Mini Cooper Package Design in Grocery Stores 8
9. 20% jump in conversion rates 9
10. 02. Create & enter new markets British airways long haul flights full bed Ola auto, Uber pool Portea, Practo 10
11. 12% jump in signups 11
12. 03. Build brand & repute Airbnb Zomato, Cleartrip Portea 12
13. Tour of Nilgiris: Cult of a lifetime 13
14. 04. Enable product/service innovation Tesla, Reva Dabbawalas, Zipdial EWallets 14
15. Transformed Strategy 15
16. New product direction 16
17. 05. Increased customer satisfaction Early Adopters – Apple, Tesla, Indigo Evangelists – Zappos, Redbus 17
18. Simplifying decisions. 6 secs at a time 18
19. 400% jump in lead generation 19
20. 06. Create IP (patents etc) GE, P&G Google Chumbak 20
21. Oops. UNDER NDA! 21
22. 07. Save Cost, bring speed Airplane drinks Retail space design Ecommerce 22
23. Data Driven Design 23
24. Modular & Scalable 24
25. Design maturity 25 No Design Styling Process Strategy
26. Measuring Design Strategy (exponential) vs Tactical (incremental) Objective vs Subjective 26
27. Framework for measure 27
28. Thank you Aashish Solanki @netbramha @aash1sh
29. References • Design ROI Project - Aalto University, the Finnish Funding Agency for Technology and Innovation (Tekes) and fifteen member agencies of the Finnish Design Business Association (FDBA) • Building Design Strategy (by Lockwood and Walton) 29