intial market valuation, 100% yield as of Year 5 RETURN ON CPITAL £2100 buying 7 stands which earned £2336 in Y5, 111% ROC Earnings Growth - Earnings per share £0.06 in Y2 to £1.00 in Y5, 155% compound annual growth rate Profitablity - Margins of 1.3% in Y2 to 28.6% in Y5 Risk Debt is safer than equity Higher Risk = Higher Return Lower Risk = Lower Return Investment risk = Permanent loss of capital Gov Bonds 10Yr -> 3%, 5yr, 3yr £1000 => £30/yr + £1000 = £1300 Shares outstanding x Share Price share trades a 20x earnings per share But WHY do prices move.. HOW?