Platform: Get Noticed in a Noisy World by Michael Hyatt

This is a summary of Michael's book created by This Is Not A Book Club.

Transcript

1. Building a tribe motivated by reading and sharing the insights gained from the books through summaries, events, creative expressions and meetups.
2. Let’s talk about Google
3. 3 #1 #2
4. 4 #1 #2
5. 5 #1
7. Let’s talk about Facebook
8. Facebook’s  Edge  Rank= Affinity  +  Weight  +  Time  Decay
9. Buy  and  trade  links
10. Buy  and  trade  links Attract  links
11. Stuff  keywords  in  content
12. Stuff  keywords  in  content Target  concepts
13. Count  followers
14. Count  followers Build  following
15. Spin  articles
16. Spin  articles Show  expertise
17. Buy  a  name
18. Buy  a  name Make  a  name
19. Fake  locally
20. Fake  locally Think  locally
21. So,  you  can  no  longer  count  on  playing  the   system.  You  have  to  build  your  platform.    
23. You have a compelling product
24. You have a compelling product BUT
25. You have a compelling product BUT Having a great product is not enough
26. Ordinary Idea/ Product Great Idea / Product Stand out from the crowd 0 - + You’re Here
27. Ordinary Idea/ Product Great Idea / Product Stand out from the crowd 0 - + Platform You’re Here
28. 5 Things that I learned from Michael Hyatt’s book
29. 1. Compelling Product
30. HOW ? Create products that you want to use
31. Solve problem in unexpected way WOW !
32. Bad Good WOW Reach baseline (promise) Exceed customer’s expectation (Under promise + Over deliver)
33. 2. Memorable Product Name and Tagline
35. How to create a memorable name?
36. Promise Intrigue Need Content How to create a memorable name?
37. 3. Launching
38. Imagine possibiliti es Write your dream down Create stakes Outline assumption Control stakes Timeline Execute Review Steps to Launch Your Product
39. 4. Elevator Pitch
40. Pitch Unique Solution Dire Need Product Name + Category Benefits
41. Marketing Tribe Building vs
42. 5. Tribe Building
43. Tribe Builders
44. How to Build Tribe? Passion Lead Be Generous Medium for Communicating
45. How to Build Tribe? Passion Lead Be Generous Medium for Communicating Blog SEO Blog More Engage in Comments Measure
46. How to Build Tribe? Passion Lead Be Generous Medium for Communicating True Friends Honest Critics Trolls Troll Management
47. Online Beware Too much to do Self-Proclaimed SME No Proofread Think of Copyright
48. 5 Things that You Can Learned from The Book 1. Compelling Product 2. Memorable Product Name 3. Launching 5. Tribe Building 4. Elevator Pitch
49. Follow us on: @notabookclub facebook.com/thisisnotabookclub thisisnotabookclub.com
50. Reading by Adrijan Karavdic from The Noun Project Attributes Indian by Nicola Vendramin from The Noun Project Rocket by Jean-Philippe Cabaroc from The Noun Project Check Mark by Andrew Peel from The Noun Project Monitor by Justin Alexander from The Noun Project Badge by André Luiz Gollo from The Noun Project Couple by Brandosaur.us from The Noun Project Delete by José Campos from The Noun Project People by Reza Mostmand from The Noun Project