benefits of using Self Care channels through social media. Solution: A strategically rolled-out content plan that reaches • subscribers online and in Stores. Content was based on the top aftersales transactions coming • through Social Media and in Stores. To proactively address concerns on Smart’s Social • Networking accounts, educational visuals were posted on Facebook and Twitter To reach subscribers who still go to stores for aftersales • transactions, Tips were posted on Foursquare. Results: Based on a recent survey 45% percent of subscribers who know about Smart’s Self Care Channels learned about it through Social Media. Responsibilities: research, copywriting, scheduling, and posting for Smart Communications, Inc.
the answer to the riddle will lead to • specific Business Showcases in eyp. Touchpoints: • Banner ads on eyp, Facebook • Emailers • Microsite • Facebook App • Integrates the eyp Business Showcase with Facebook • • Showcase is found Creates a Promo post on the user’s wall • Results: 8,442 new Fans on Facebook • 173,314 promo related searches on eyp.ph • 70,505 views on Business Showcases • Responsibilities: concept development, coordination with client, development, design, content teams and other partners (media planner, PR partner), monitoring, management of Facebook Fan Page and reporting Challenge: Expose current website registrants and Facebook Fans to the eyp Search experience, business listings and the • eyp Business Showcase. Increase fan base by 3800 • Watch the video at bit.ly/whatizzit to learn more
site and build a Fan base on Facebook and Friendster Solution: The eyp Are You User Friendly? Campaign awarded 9 laptops to 9 • contestants with the most referrals to the eyp.ph site Facebook and Friendster application that rewarded users who become • Fans of eyp Touchpoints: • Banner ads on eyp, Facebook, Friendster, Multiply, Pinoyexchange, • Blogbank blogs Emailers • Microsite with referral system • Sending invites through email • Referral link for shout-outs/status updates for use in microblogs • and/or social networks Bookmarking Buttons • Results: 38,086 sign ups generated • 2,195 fans in Friendster • 5,126 fans in Facebook • Blog posts written about the campaign and eyp.ph • One participant created a flash microsite to generate more sign-ups • under his name and one of the winners created a youtube video of him unboxing his prize. Responsibilities: concept development, coordination with client, overseeing development, design, content teams and other partners (third-party developer, Friendster, media planner), monitoring and reporting for e-yellowpages.ph, through KestrelDDM
upsell ad packages to current advertisers and listed businesses. Solution: The eyp Grow Your Business campaign highlighting • success stories and testimonials of entrepreneurs using eyp. A traditional and digital media communication mix was • implemented Direct Marketing via emailers and a tie up with • Entrepreneur magazine. a microsite (www.growyourbusiness.ph) where • potential clients can sign up and schedule a sales call. Banner ads and print advertorials • Phased waves of the campaign tweaking the message • based on feedback on the site. Result: 60% of the target audience contacted through various • media indicated interest. Email marketing resulted in at least 14% actual click- • throughs on successfully delivered emails. 20% of those actually visited by the sales team went on • and signed up for ad packages. 126 new client leads who signed up on the Grow Your • Business microsite (www.growyourbusiness.ph) or an additional 10% of initial client leads in the eyp database. Responsibilities: coordination with client, overseeing design and content teams and other partners (print publications and digital media planner)
KestrelDDM for Jollibee Foods Corporation through KestrelDDM Responsibilities: coordination with client, overseeing design, development, writing and video production teams, information architecture, wireframing, website content population
Insular Life, The Coffee Bean and Tea Leaf through Kestrel DDM Responsibilities: coordination with client, concept development, overseeing designers and copywriters, coordination with printers, press check
shlominoach
tmiket
garrettdimon
tomoyanonymous
jmmastey
reverentgeek
mayunak
twada
pauljervisheath
eileencodes
jonoalderson
apolaine
