Nina's projects

Transcript

1. Smart Social Media Communication Plan Challenge: Educate subscribers on the benefits of using Self Care channels through social media. Solution: A strategically rolled-out content plan that reaches • subscribers online and in Stores. Content was based on the top aftersales transactions coming • through Social Media and in Stores. To proactively address concerns on Smart’s Social • Networking accounts, educational visuals were posted on Facebook and Twitter To reach subscribers who still go to stores for aftersales • transactions, Tips were posted on Foursquare. Results: Based on a recent survey 45% percent of subscribers who know about Smart’s Self Care Channels learned about it through Social Media. Responsibilities: research, copywriting, scheduling, and posting for Smart Communications, Inc.
2. eyp Whatizzit?! for e-yellowpages.ph, through KestrelDDM Solution: Guessing game where the answer to the riddle will lead to • specific Business Showcases in eyp. Touchpoints: • Banner ads on eyp, Facebook • Emailers • Microsite • Facebook App • Integrates the eyp Business Showcase with Facebook • • Showcase is found Creates a Promo post on the user’s wall • Results: 8,442 new Fans on Facebook • 173,314 promo related searches on eyp.ph • 70,505 views on Business Showcases • Responsibilities: concept development, coordination with client, development, design, content teams and other partners (media planner, PR partner), monitoring, management of Facebook Fan Page and reporting Challenge: Expose current website registrants and Facebook Fans to the eyp Search experience, business listings and the • eyp Business Showcase. Increase fan base by 3800 • Watch the video at bit.ly/whatizzit to learn more
3. eyp User Friendly Challenge: Generate 20,000 sign-ups on the eyp.ph site and build a Fan base on Facebook and Friendster Solution: The eyp Are You User Friendly? Campaign awarded 9 laptops to 9 • contestants with the most referrals to the eyp.ph site Facebook and Friendster application that rewarded users who become • Fans of eyp Touchpoints: • Banner ads on eyp, Facebook, Friendster, Multiply, Pinoyexchange, • Blogbank blogs Emailers • Microsite with referral system • Sending invites through email • Referral link for shout-outs/status updates for use in microblogs • and/or social networks Bookmarking Buttons • Results: 38,086 sign ups generated • 2,195 fans in Friendster • 5,126 fans in Facebook • Blog posts written about the campaign and eyp.ph • One participant created a flash microsite to generate more sign-ups • under his name and one of the winners created a youtube video of him unboxing his prize. Responsibilities: concept development, coordination with client, overseeing development, design, content teams and other partners (third-party developer, Friendster, media planner), monitoring and reporting for e-yellowpages.ph, through KestrelDDM
4. eyp Grow Your Business for e-yellowpages.ph, through KestrelDDM Challenge: To upsell ad packages to current advertisers and listed businesses. Solution: The eyp Grow Your Business campaign highlighting • success stories and testimonials of entrepreneurs using eyp. A traditional and digital media communication mix was • implemented Direct Marketing via emailers and a tie up with • Entrepreneur magazine. a microsite (www.growyourbusiness.ph) where • potential clients can sign up and schedule a sales call. Banner ads and print advertorials • Phased waves of the campaign tweaking the message • based on feedback on the site. Result: 60% of the target audience contacted through various • media indicated interest. Email marketing resulted in at least 14% actual click- • throughs on successfully delivered emails. 20% of those actually visited by the sales team went on • and signed up for ad packages. 126 new client leads who signed up on the Grow Your • Business microsite (www.growyourbusiness.ph) or an additional 10% of initial client leads in the eyp database. Responsibilities: coordination with client, overseeing design and content teams and other partners (print publications and digital media planner)
5. Citibank eBusiness collaterals Happy Plus website for Citibank Philippines, through KestrelDDM for Jollibee Foods Corporation through KestrelDDM Responsibilities: coordination with client, overseeing design, development, writing and video production teams, information architecture, wireframing, website content population
6. Various corporate communication and marketing collaterals for Energy Development Corporation, Insular Life, The Coffee Bean and Tea Leaf through Kestrel DDM Responsibilities: coordination with client, concept development, overseeing designers and copywriters, coordination with printers, press check