Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
施策の確度をあげるためのユーザーインタビューとABテストの活用法0217.compres...
Search
mutsumi
February 17, 2018
0
320
施策の確度をあげるためのユーザーインタビューとABテストの活用法0217.compressed.pdf
mutsumi
February 17, 2018
Tweet
Share
More Decks by mutsumi
See All by mutsumi
CollaboTips[エンジニアとデザイナーの垣根を無くそう]
okanomutsumi
0
72
サービス改善デモンストレーション
okanomutsumi
0
64
Featured
See All Featured
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
The Straight Up "How To Draw Better" Workshop
denniskardys
234
140k
Writing Fast Ruby
sferik
628
62k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Facilitating Awesome Meetings
lara
54
6.4k
Making Projects Easy
brettharned
116
6.3k
Done Done
chrislema
184
16k
Java REST API Framework Comparison - PWX 2021
mraible
31
8.6k
The Cult of Friendly URLs
andyhume
79
6.5k
Navigating Team Friction
lara
187
15k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
29
1.8k
Build The Right Thing And Hit Your Dates
maggiecrowley
36
2.8k
Transcript
Ԭກඒ ϠϑΦΫʂΞϓϦ։ൃ෦ ࢪࡦͷ֬Λ্͛ΔͨΊͷ ϢʔβʔΠϯλϏϡʔͱ"#ςετ ׆༻๏
ࣗݾհ ಋೖ Ԭກඒ ΉͬͪΌΜ CFBS@NVUTVNJ ଟຎඒज़େֶֆըֶՊ༉ըઐ߈मྃ 6*σβΠφʔͱલ৬ʹೖࣾ σΟϨΫλʔΛܦͯ Ϡϑʔೖࣾ
ݱࡏɺ-FBO91ͱݺΕΔ ։ൃख๏Λ࠾༻͢ΔνʔϜʹࡏ੶த ϠϑΦΫΞϓϦ ϓϩμΫτϚωʔδϟʔ
ࠓͦ͏ͱࢥ͍ͬͯΔࣄ ಋೖ ૣగਖ਼ ࢪࡦͷ֬Λ͋͛ΔͨΊͷϢʔβʔΠϯλϏϡʔͱ"#ςετͷ׆༻๏ 1+ ͳͥ͜ͷΛ͠Α͏ͱࢥ͔ͬͨ ڥ͕ଗ͍ͬͯΔࣄͱͦͷڥΛ͍͜ͳ͢ͷ·ͨผͷ օͲ͏ͬͯΔΜͩΖ͏ʜͬͯࢥ͍ͳ͕Β͍ͬͯͨ
ࠓͦ͏ͱࢥ͍ͬͯΔࣄ ಋೖ ࠓͷ͕ऴΘͬͨΒ օ͞Μͷࠓޙͷ͓ࣄͷࢀߟࣄྫͷҰͭͱͯ͠ɺ ·ͨɺࣗ͝ͷ1+ΛৼΓฦΔࡍͷࢀߟͱ͓ͯ͠ʹཱͯͨΒ͍Ͱ͢ɻ
ࢲͨͪͷ1+ϧʔϧ ຊ ࢪࡦඞͣ"#ςετʹ͔͚Δ ⁞ ϢʔβʔΠϯλϏϡʔຖ݄Δ ̎ϲ݄Ҏ্͔͔Δ։ൃ/( ΞϓϦͷϦϦʔεिؒʹ̍ճ
ϢʔβʔετʔϦʔܗࣜͷ։ൃ ৽نϢʔβʔͷར༻্͕త
࣭ ঢ়گ ⁞ ϢʔβʔΠϯλϏϡʔ "#ςετͳͲͷޮՌଌఆͲͬͪͬͯΔ ϢʔβʔΠϯλϏϡʔͬͯΔ "#ςετͳͲͷޮՌଌఆͬͯΔ
·ͩͲ͍ͬͪͬͯͳ͍
ੈͷதͦΜͳʹ͘ͳ͔ͬͨ ঢ়گ ղ ੳ 1%$" "#ςετ ࣄલूܭ $+. ΠϯλϏϡʔ
6 9 6* ࢪ ࡦ ,1* ࢦ ඪ ख๏ཧղ͍ͯ͠Δ ͭΓͩͬͨΜ͚ͩͲʜ ΧελϚʔδϟʔχʔϚοϓͬͯ ͍ͭ࡞Δͷ͕͍͍ͷʁ ϢʔβʔΠϯλϏϡʔͷσʔλͱ ϩάͷσʔλͬͯ ͲͬͪΛ༏ઌతʹऩू͖͢ͳͷʁ ϖ ϧ ι φ ͲΕ͘Β͍ࣄલௐࠪ͢Ε ࣮ʹҠ͍͍ͬͯͷʁ
ੈͷதͦΜͳʹ͘ͳ͔ͬͨ ঢ়گ ϢʔβʔͷूΊํ ΠϯλϏϡʔͷΓํ ฉ͍ͨޙͲ͏͢Δ͔ ͲΜͳϢʔβʔݺͿ͔ Γํ͍ํ શવ͔ͬͯͳ͔ͬͨʜ ղ
ੳ 1%$" "#ςετ ࣄલूܭ $+. ΠϯλϏϡʔ 6 9 6* ࢪ ࡦ ,1* ࢦ ඪ ϖ ϧ ι φ ΠϯλϏϡʔ ҰͭҰͭͷΓํΘ͔Βͳ͍தͰ ɾͲͷλΠϛϯάͰ ɾͲͷख๏ʹྗͯ͠ ɾͲΕ͘Β͍ख๏ͷਫ਼ʹͩ͜ΘΔ͔
1+ͷϑΣʔζʹ͚ͯհ ຊ ϑΣʔζ Π ϯ λ Ϗ ϡ c
ࣄ લ ू ܭ " # ς ε τ ϑΣʔζ ϢʔβʔΛΔํ๏ ϑΣʔζ̎ ϑΣʔζ̏ ϑΣʔζ̐
ϑΣʔζͦͷ̍ ͦͷ ϑΣʔζ ϑΣʔζ̎ ϑΣʔζ̏ ϑΣʔζ̐
ͱʹ͔͘ϢʔβʔΛΔΜͩʂ ͦͷ औΓΜͩ͜ͱ 1+ͷج൫Λ࡞ΔͨΊΠϯλϏϡʔͱ"#ςετͷ̎࣠ͰϢʔβʔΛΔ ΠϯλϏϡʔ ॳΊͯ͏ॠؒ ΛݟΔ ࣄલूܭ "#ςετ
ࢥ͍ͭ͘՝Λ ᝦͰચ͍ग़͢ ථºͰ ࢪࡦΛબͼ࣮ ϓϩτʹҙݟΒ͏ ൃݟͨ͠՝
ΠϯλϏϡʔʹ͔͚࣌ؒ͗ͨ͢ʜ ͦͷ ࣮ࡍͲΜͳ͜ͱ͕ى͖͔ͨ ɾࣾͰϠϑΦΫͬͨ͜ͱͳ͍ϢʔβʔΛूΊΔ ɾΠϯλϏϡʔϧʔϜͰΞϓϦΛॳΊͯ͞ΘͬͯΒ͏ ɾϦΞϧͳʹͳΒͳ͍ Ϧςϥγʔߴ͍ࢀߟఔʹ͔͠ͳΒͳ͍ ɾ՝Λ୳͢ͷʹ͕͔͔࣌ؒΔ ɾࣄલʹϩάσʔλௐΔ͕࣌ؒͬͯͳ͍
ɹࣗ৴͕ͳͯ͘ϛχϚϜ͗͢ΔࢪࡦʹͳΔ ΠϯλϏϡʔͰݟ͚ͭͨ՝͔Βϓϩτ࡞ͬͯ ݕূͨ͠ͷʹ͍͟ࣄલूܭ͢Δͱࢪࡦͷର͕গͳ͘ "#ςετͬͯࣈͷ݁Ռʹ݁ͼ͔ͭͳ͍
ͦͷ̍ ͔͜͜ΒֶΜͩ͜ͱ 1+ ΠϯλϏϡʔ ࣄલूܭ "#ςετ ࢥ͍ͭ͘ ՝ΛᝦͰ ચ͍ग़͢
ϢʔβʔΛ ͱʹ͔͘Δ ޭମݧͨ͠ Ϣʔβʔͷ ମݧஊ ථºͰ ࢪࡦΛબͼ࣮ ར༻ҙ͋Γ Ϣʔβʔͷ ମݧͱϓϩτ ථºͰ ࢪࡦΛબͼ࣮ ένͬͯϏϏ͍͚ͬͯͳ͍ʜ ɾΠϯλϏϡʔͷϢʔβʔʹͩ͜Θͬͨํ͕͍͍ ɾओཁը໘ͷ৽ن%"6͘Β͍಄ʹೖͬͯΔ͖ ɾϓϩτఔʑʹૣΊʹࢪࡦଧ͖ͭ ল ɾ"#ςετͷࢦඪͷཱͯํΛ֮͑Δࣄʹίετ͔͚ͨ ɾΠϯλϏϡʔεΩϧ্͕͕ͬͨ ຊ৺ΛҾ͖ग़͢ೳྗ ྑ͔ͬͨ
ͦͷ ۭͰͤΔ͘Β͍ʹͳΔͱྑ͍͔ʜ "#ςετͷ࣌ͷ͓͢͢Ί ςετέʔε ࿙Ε͕ൃੜ ࡉ͔ͳݕূ Ͱ͖ͳ͍ ࠶ςετʹ ΘΕΔ
ࢪࡦͷ४උ͕ ͘ͳΔ Ϣʔβʔͷ՝ ࢲͨͪͷԾઆ ͜ͷ՝͜͏ͨ͠Βղܾ͢ΔΜ͡Όͳ͍͔ͳʁ ϢʔβʔͷϝϦοτ ࢲͨͪͷϝϦοτ ࢦඪ ,(*,1*ͷଞʹҰ൪ࢪࡦʹ͍ۙ͠খ͍͞ࣈෳ͏ ϦϦʔεஅ ݱঢ়ߟ͑ͨΒΕΔέʔεશͯॻ͖ग़͓ͯ͘͠
ϑΣʔζ̎ ͦͷ ϑΣʔζ ϑΣʔζ̎ ϑΣʔζ̏ ϑΣʔζ̐
ొΔࢁΛܾΊΑ͏ʂ ͦͷ̎ େنվमʹ౿ΈΔ ϘτϧωοΫΛ୳͠ େ͖͘ςίೖΕ͢ΔͨΊʹௐࠪ ࢦ͢ੈքΛ۩ମతʹ͍ͯ͘͠ ͜ͷख़ͨ͠େ͖αʔϏεͰ ͪΐͬͱͨ͠վળͰޮ͔ͳ͍ ମݧࠜຊతʹมΘ͍͔ͬͯͳ͍
ظؒݶఆͰపఈతʹௐࠪ͢Δ ͦͷ औΓΜͩ͜ͱ ϩάσʔλΛੵۃతʹूΊͱʹ͔͘ʹԾઆߟΛ࿅Γग़͢ ΠϯλϏϡʔ ޭମݧϢʔβʔ ࣄલूܭ "#ςετ աڈͷࢪࡦͷ
݁ՌΛݟ͢ ࣦഊମݧϢʔβʔ ͔ࠩΒ ՝ݟ͚ͭΔ جຊࢦඪग़͢ Ծઆߟग़͢ 42- Ծઆߟग़͢ 42-
ۤखҙࣝΛݴ͍༁ʹͯ͠Δ߹͡Όͳ͍ʜ ͦͷ ࣮ࡍͲΜͳ͜ͱΛ͔ͬͨ ࣄલूܭ ओཁը໘ͷ%"617ΛϢʔβʔଐੑผʹग़͢ ओཁػೳͷ$53$MJDLΛϢʔβʔଐੑผʹग़͢ "#ςετ ৽نϢʔβʔͷϑΝωϧੳΛ͢Δ աڈͷޮՌݕূͷ݁ՌͷΛચ͍ग़͢
ෳࡶͳूܭ)JWF2- ෳࡶͳूܭ)JWF2-
ΠϯλϏϡʔͷϦϕϯδ͢Δ ͦͷ ࣮ࡍͲΜͳ͜ͱΛ͔ͬͨ ΠϯλϏϡʔվળ ཉ͍͠ (&5Ͱ͖ͨ ཉ͍͕͠ खʹೖΒͳ͍ ࠩԿʁ
ͦͷ ొΔࢁ͕ܾ·ͬͨ ͔͚ͬͭ͜ͳ͍ʂΞφϩάͰΘ͔Γ͘͢ ͍ͬͯΔࣄΛҰຕͷࢴʹू ɾͲΜͳମݧΛ৽نϢʔβʔʹఏڙ͢Δ͔ ɾͦͷͨΊʹͲ͜Λେ͖͘ม͍͔͑ͯ͘ ɾͦͷࠜڌԿ͔ ɾୡͨ࣌͠ͲΜͳ6*ͷΠϝʔδ͔ ʜ
ϑΣʔζͦͷ̏ ͦͷ ϑΣʔζ ϑΣʔζ̎ ϑΣʔζ̏ ϑΣʔζ̐
େنվमΛ࢝ΊΔͧʂ ͦͷ औΓΜͩ͜ͱ ৄࡉͳݕূεέδϡʔϧΛཱͯɺௐࠪٳΜͰޮՌݕূʹઐ೦ ΠϯλϏϡʔ ࣄલूܭ "#ςετ ݕূεςοϓΛ Ή
ޮՌݕূ͠ͳ͕Β ࣍ͷεςοϓ
ςετޮ͕ѱ͔ͬͨʜ ͦͷ ࣮ࡍͲΜͳ͜ͱ͕ى͖͔ͨ ςετέʔε ࿙Ε͕ൃੜ ࡉ͔ͳݕূ Ͱ͖ͳ͍ ࠶ςετʹ ΘΕΔ
ࢪࡦͷ४උ͕ ͘ͳΔ ѱ॥ ϦϦʔε εέδϡʔϧ ύζϧήʔϜԽ
ௐઅͷ࣌ؒͷํ͕ଟ͍͔ʜ ͦͷ ࣮ࡍͲΜͳ͜ͱ͕ى͖͔ͨ 7FS 7FS 7FS 7FS ཧ ݱ࣮
" ूܭ # ूܭ "` ूܭ " ूܭ # ूܭ " ूܭ ؔ෦ॺͷ߹Ͱ ͤͳ͍ "` ༏ઌมߋ "ͷ݁Ռग़ͯͳ͍ͷͰ ͋·Γҙຯͳ͍ # "` ूܭ ूܭ ूܭ
ͦͷ ͔͜͜ΒֶΜͩ͜ͱ ϦεΫϔοδ͕͞Εͯͳ͔ͬͨʜ ςετέʔε ࿙Ε͕ൃੜ ࡉ͔ͳݕূ Ͱ͖ͳ͍ ࠶ςετʹ ΘΕΔ
ࢪࡦͷ४උ͕ ͘ͳΔ ɾຊ໋ࢪࡦ͔͠ͳ͍ ίέͨ࣌Ͳ͏͠Α͏ͳ͍ ল ɾࣗͷ1+Ҏ֎ͷϦεΫͷߟྀͯ͠ͳ͔ͬͨ ྑ͔ͬͨ ɾߟΛ͔ͬ͠Γ͠Α͏ͱ͢Δͱςετέʔε͕ ɹࢁ͋Δ͜ͱΛѲͯ͠ͳ͔ͬͨ ɾϢʔβʔʹձΘͳ͍ͱࢹ͕ڱ͘ͳΔ ɾޮՌݕূ͠ͳ͕ΒͩͱνϡʔχϯάͰ͖Δ
ϑΣʔζͦͷ ͦͷ ϑΣʔζ ϑΣʔζ̎ ϑΣʔζ̏ ϑΣʔζ̐
ͦΖͦΖେ͖ͳ݁Ռग़ͧ͢ʂ ͦͷ औΓ͏ͱࢥͬͯΔ͜ͱ ৽͘͠ొΔࢁΛͭɺ୯ൃࢪࡦͷετοΫ࡞Δ ΠϯλϏϡʔ ࣄલूܭ "#ςετ ޮԽʂʂ ୯ൃࢪࡦ
̎൪ʹొΓ͔ͨͬͨࢁ ຖिΔ
࣍͏ҰճΔͳΒʂ ̒ ·ͱΊ ং൫ த൫ ऴ൫ ΠϯλϏϡʔ ࣄલूܭ "#ςετ ᶅ࣮ࡍͷϢʔβʔ
ᶄഽײ௫Ήࢪࡦ ᶇେنվमͷલ࠲ ᶃجຊతͳࢦඪѲ ᶆৄࡉͳूܭ )JWF2- $+. ϖϧιφ ᶈେنվम ᶉอݥࢪࡦ ᶊޮՌଌఆʹઐ೦
ऴΘΓʹʜ ̒ ऴΘΓ ࡞Γखͷͩ͜ΘΓେࣄʹ͍ͨ͠ ࣈΠϯλϏϡʔʹৼΓճ͞ΕΔ͜ͱͳ͘ ͖ͪΜͱ͍͜ͳͤΔ͚ͩͷεΩϧͷ্ɻ ͦͯ͠ɺ࡞Γखͱͯ͠ͷࣄऀҙࣝΛΕͣ Ϗδϣϯͱͩ͜ΘΓΛ͔࣋ͬͯͬ͠Γ࡞͍͖͍ͬͯͨɻ