Oli Shaw is a strategic experience & brand consultant, who is experienced in creative direction and service design. While his past is in global digital advertising for brands such as: Panasonic and Adidas, during the last 4 years he has focused on product and service innovation for clients such as: Nokia, BSkyB, Orange, Tesco, UBS. He has lead the branding and design for a range of projects including: publishing systems, home energy monitoring products and music streaming services.

As a consultant he creates frameworks and processes within organisations to initiate or aid internal innovation. His approach is highly collaborative and participatory, he plans and facilitates workshops / open design sessions within organisations. He is employed to set up (creative) agile processes for tactical delivery of products, and has built or grown cross discipline teams needed to make this happen.

In addition to his professional work he runs workshops and speaks at conferences across Europe on topics ranging from; discovery & recommendation, personalization, serendipity, creativity, brand strategy and rapid innovation techniques.