From Ruby to Revenue: Mastering Marketing for Developers

This is the slide deck of the talk I gave at the Ruby Singapore Meetup in September 2024 at the Stripe Singapore office. The goal of the talk was to encourage developers to think more clearly and invest more time in marketing.

Transcript

1. Onur Ozer Ruby Singapore Meetup, Oct 2024 From Ruby to Revenue Mastering Marketing for Developers
2. Build it and they will come *they won’t
3. Product vs. Marketing Product Marketing Domain ⚙ 👸 Feedback 🐆 🐢 Documentation ✨ 💩
4. Product Marketing
7. Marketing as a multiplier Product Marketing 💩 🐷 🤞 💰
8. Product What you can do Marketing What people want
9. Takeaways 1
 Targeting
 Who is the customer? 2
 Positioning
 Why should they care? 3
 Tactics
 How will you execute?
10. Targeting Who is the customer?
11. Market for a developer tool Developers 30m people You 1 person
12. Ideal Target Audience Ruby devs with 5+ years of XP, working in dev teams < 10 500k people
16. How to define target audience • Start with a problem that you know exists • Do keyword research • Talk to people
17. Start with a problem that you know exists
18. Do Keyword Research
19. Talk to people
20. Bonus
21. Positioning Why should they care?
22. Pick an enemy
27. Positioning questions • What’s the alternative? • Why is your product better? • What’s easy for you but hard for others to do?
28. Bonus
29. Tactics How will you execute?
30. (Targeting + Positioning) → Tactics
34. Launching your product • Groups you are part of • Social platforms where your customers are • Product Hunt, if you are targeting indie devs • Online Directories
35. Launch posts
36. Directories
37. Free Tools
38. Bonus
39. Do’s and Don’ts • Do less, better. • Ship often and tell people. • Don’t annoy people. • Don’t do advertising.
40. Product Do things Marketing Tell people
41. No one really cares about you
42. Takeaways 1
 Targeting
 Who is the customer? 2
 Positioning
 Why should they care? 3
 Tactics
 How will you execute?
44. Thank You X/Twitter
 @onurozer Website
 onurozer.me 
 
 Meet Lars
 meetlars.com