Do you want flying cars or clicks, leads, and sales?

Transcript

1. Do you want flying cars or clicks, leads, and sales? Jovan Johnson TMZ Speakerdeck.com/ optimizemycookies @/optimize-my-cookies
2. Background
3. Last Seen in 2013
4. Today’s Focus AI Investments and Alignment AI Usage Trends Future Proofing Your Value as AI Grows
5. Large Investments Are Hard To Ignore OpenAI, est 2015 • $14B Microsoft • $100M Nvidia Inflection, est 2022 • $? Microsoft • $? Nvidia Anthropic, est 2021 • $4B Amazon.com • $2B Google
6. $1B Capital Raises Are Not Normal
7. Who Is Not On The OpenAI Board?
8. Inflection Kinda Joins Microsoft
9. AI May Help Scale SEO
10. Big Companies Use AI
11. ChatGPT Usage Increases By Age
12. Students Really Use AI
13. SEO May Be Dead… Again
14. SEO’s Viability Has Long Been Questioned
15. SEO’s Next Thing Is Important… Until
16. Future Proofing Solve Problems Find an Angle Invest in Community
17. “Future-Prooefin”
18. 1. Solve problems Speak with different people Be curious about others’ work Combine SEO and non-SEO initiatives
19. Shutterfly Scholars Supported SEO Goals
20. One Initiative. Multiple Departments.
21. How I Did It Tested the idea and shared my data Listened to problems and objectives Created a team
22. 2. Find an Angle Own a vertical Industry or service that is not highly competitive Leverage your advantage Become an expert at something
23. Becoming an Expert
24. How I Did It Listened to client concerns Trusted my information over tools Invested time for unpredictable return
25. 3. Invest in Community Discuss initiatives Ask questions Attend events
26. Community and Learning | Bay Area Search
27. Thank You!! linkedin.com/in/optimize-my-cookies speakerdeck.com/optimizemycookies