addressed audiences from TEDx, Creative Mornings, NYCxDesign, Parson’s Strategic Design Conference and It's Nice That – renowned for giving “a cold shower" to the creative industry.
Amsterdam in 2016, after 10-years of working in marketing departments and creative agencies, watching client after client come with the same brief to "reach" "the youth". Frustration at their ignorance led her to start "Outsider Weekly", which quickly grew into a cult newsletter from an unidentified industry insider. *Jess is a pseudonym, to keep her real identity ungooglable. Speaker - JESS HENDERSON
those also dismayed by the online-heavy approach to creative communications. Today, Outsider's authority is regarded as a thought leader within the industry – all while remaining anonymous. Speaker - JESS HENDERSON
on online, with this has come myths of efficacy, obsession with generational stereotypes and reduced creativity from the creative industry. Need answers? Jess has them. Speaker - JESS HENDERSON
TAKEAWAYS • A different perspective on the creative industry. • Insights from a sharp, young creative. • Thought provocation > What no one else is saying! Speaker - JESS HENDERSON
HENDERSON JESS HENDERSON b. 1992, New Zealand based in Amsterdam, Netherlands. MA Critical Studies – Sandberg Institute BA Fashion Technology & Management – University of Amsterdam Languages: English, Dutch
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