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Olivier Yiptong
April 03, 2014
Technology
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Research Engineering
How to do applied research and development on the cheap
Olivier Yiptong
April 03, 2014
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Transcript
RESEARCH AND ENGINEERING Olivier Yiptong TDSG April 14’
Research & Development 14 14.5 15 15.5 16 R&D as
% of revenue Merck & Co. Novartis Merck & Co Novartis
Research & Development
Process
Process
Process
Product lifecycle <2 years 2-6 years 3-10 years Patches Service
Packs Major releases Research Hardware Integrators Chercheurs Involved parties OEMs ISVs Large accounts Other customers Consumers Communauties
Process stage 0 So, they take these guys’ stuff: Then
give work to these guys:
Process stage 1 Then, magic
Process stage 2
Process stage 2
Process final stage
None
R&D 101 • To be a True Innovator™ you need
to follow the Process™ • All serious Innovators follow the Process • It’s gonna work, Trust Me™
R&D 102
R&D Spend Nov 2013
None
WHAT IF I TOLD YOU YOU DON’T NEED $$$ TO
THE FIRST FAIL
None
Product Development with Data • Make your product • Collect
data • Make experiments • Improve as you go
Product Development with Data
Product Development with Data
Real Product Development
Product Development with Data • Luck Driven development? • Hunch
Driven development? • Hope, Build and Pray development? • Hypothesis-Driven development
RESEARCH ENGINEERING • Engineer things to be reliable • Do
them quickly • Test hypotheses • Build features
RESEARCH ENGINEERING • Personalization Study 1: Precision • Personalization Study
2: Engagement • Personalization Study 3: User Interface
THINGS TO WATCH OUT FOR ! • Need representative sample
of real users • Need to collect correct data, impacting regular UX as little as possible • Need small cross-functional team
None
QUESTIONS? https://careers.mozilla.org/