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Research Engineering

Research Engineering

How to do applied research and development on the cheap

Olivier Yiptong

April 03, 2014
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  1. Research & Development 14 14.5 15 15.5 16 R&D as

    % of revenue Merck & Co. Novartis Merck & Co Novartis
  2. Product lifecycle <2 years 2-6 years 3-10 years Patches Service

    Packs Major releases Research Hardware Integrators Chercheurs Involved parties OEMs ISVs Large accounts Other customers Consumers Communauties
  3. R&D 101 • To be a True Innovator™ you need

    to follow the Process™ • All serious Innovators follow the Process • It’s gonna work, Trust Me™
  4. Product Development with Data • Make your product • Collect

    data • Make experiments • Improve as you go
  5. Product Development with Data • Luck Driven development? • Hunch

    Driven development? • Hope, Build and Pray development? • Hypothesis-Driven development
  6. RESEARCH ENGINEERING • Engineer things to be reliable • Do

    them quickly • Test hypotheses • Build features
  7. RESEARCH ENGINEERING • Personalization Study 1: Precision • Personalization Study

    2: Engagement • Personalization Study 3: User Interface
  8. THINGS TO WATCH OUT FOR ! • Need representative sample

    of real users • Need to collect correct data, impacting regular UX as little as possible • Need small cross-functional team