Patrick Woods is a hybrid ad man/startup guy. As director of archer>malmo ventures, he connects startups with branding, PR, and marketing strategy from one on of the nation's largest indy advertising agencies.

Having built brands for startups in spaces as diverse as niche ecommerce to online payments to healthcare IT, he brings knowledge and experience that go beyond specific industry verticals.

Additionally, with previous experience serving corporate clients like FedEx, AutoZone, Kraft Foods, and others, Patrick brings a broad perspective to brand development that transcends typical startup "tips and tricks."

He blogs at patrickwoods.com.