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1. VALUES BOARD MEETING OCTOBER 2, 2013
2. AGENDA Housekeeping (409A and Options) Data Alignment Values Vision Strategy Behind us Ahead of us
3. VALUES DATA KPIs MONTH 18% AVERAGE GROWTH 15% 25% REGISTERED DEVS TARGET TARGET TARGET ACTUALS ACTUALS ACTUALS OCT. 12 2,524 126 6 NOV. 12 3,049 215 20 DEC. 12 3,109 338 45 SEPT. 13 3,829 3,350 JUNE 12 454 36 0 454 101 0 JULY 12 593 0 47 970 0 66 AUG. 12 775 0 62 1,502 0 68 SEPT. 12 2,049 2 82 2,049 1 87 ACTIVE APPS PAYING APPS
4. VALUES CONTEXT FOR NUMBERS Current results vs YE Targets from May Cost / account - .09 vs .3 (Win!) Developer Accounts (CRM?) - 2049 vs 2000 (Win!) Apps - 87 vs 100 (not yet win but well on the way)
5. IN BANK $5,480,000 $245,100 $17,000 19 total (15 FTE; 4) 21 projected BURN OpEX / HEAD HEADCOUNT RUNWAY 22 Months (Aug 2014) CASH
6. WE STARTED WORKING LIKE OUR CODEBASE, ASYNC IN CONCERT, GATHERING, ORGANIZING, & ADDING VALUE IN EVERY INTERACTION -Jer
7. VALUES AUTHENTICITY SHARING TRUST CONNECTION FREEDOM BELIEF PLAY SERVICE GROWTH
8. VISION The COMPANY empowers people to access, utilize, and transform personal data. The TEAM creates a sustainable company that provides development and purpose
9. PRODUCT Demand side of this funnel is our focus. We will make a sustainable business with these KPI’s
10. VALUES REVENUE 1k-10k USERS $99 $499 $1,499 % CUSTOMERS % CUSTOMERS % CUSTOMERS TOTAL MONTHLY REV AVG MONTHLY REV/APP TARGET TARGET TARGET 0% 0% 0% 0% 0% 0% 100% 0% 0% 99% 1% 0% 98% 1% 0% 98% 2% 0% 97% 2% 1% 90% 8% 90% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $161 $5 $4 $104 $170 $615 $39 $29 $108 $683 $1,889 $180 $135 $113 $2,204 $4,271 $547 $411 $117 $5,229 $289,575 $129,740 $289,575 $159 $516,750 10k-100k USERS 100k-500k USERS
11. UPDATE 8 WEEK WRAP
12. VALUES LAST BOARD MEETING (7.24) Goal: Make product consumable Pricing Packaging Website
13. VALUES 0-2 WEEKS CC integration Site redesign Blekko meetings Twitter meeting #1 Team: Kin Lane Qualitative feedback survey Async Tooling - HipChat and Yammer Ops IDEgo Meta Day QS night, iOS Dev Camp QS Connectors
14. VALUES 3-4 WEEKS Online Advertising Plan - Organized Experiment with unsatisfying results. Twitter Keys back on! iOS SDK V1 Team Cecilia -Schutte Traffic to Site Re-design Homepage On-Air Tech talks
15. VALUES 5-6 WEEKS Team Alexis Dennis & Justin Feedback Customer contact (instacube, sleepio, beeminder, blogfrog) Nike Landscape monitoring - Kin Lane Jer Leading and reaching out Walking desk Isolated key competitors DOY, Fear for lockin / dependency Finished cloudmine integration Pull-up Challenge Streak communication - transparent, autonomous Meta Day Team Page as Singly sample Tech - Sandboxed Singly Book Club
16. VALUES 6-8 WEEKS Re-design - Pricing and Homepage Customer Acquisition Geeklist SalesLoft Emergent Distributed Work flow Mobile Feedback Adam @ PW, Geoff, Team Beau Dev Advocate Patty Mobile discover Events (happy hours, Chicago, Meta day)
17. VALUES
18. LOOKING AHEAD
19. REACH Strategy Be Everywhere. Be Cool. Events PR Collateral / Schwag Social Media Videos / Advertising Facilitate. Empower. Dev Evangelists Use Cases Thought Leadership Measurement CAC Learning How best to communicate with our customers?
20. VALUES REGISTER Strategy Narrowed focus on Mobile Auth, Contacts, Sharing Iterate website design Example Apps (specifically our model on the homepage) Value Proposition Iterate Pricing and Packaging Hack away inefficiencies in the marketplace Testimonials / Validation New Services and Connections Measurement # Registered Developers Learning Who converted and why / why not?
21. ACTIVATE Strategy Customer Support & Docs Customer Service Hand-2-Hand Sales Apps in Development Distribution partnerships Incubators Dev Shops Thought Leadership and Education Forums Measurement # Active Apps Learning How can we empower apps to create an app?
22. VALUES RETAIN Strategy Hand-2-Hand Integrations BaaS Cloudmine, Firebase, Kinvey, Buddy, etc. Publishers Big Door, LiveFyre, Awe.sm, etc. Existing Apps with 1,000+ Users Kippt, B/R, Adopt Together, viddy, crowdbase, playonsport, wedding app, etc. Tech Costs, improvements, Measurement # Paying Apps Learning How can we empower apps to get users?
23. VALUES INTERNAL Strategy Alignment Cohesive expression of singly-hood Emergent Project management - Singly Style Right people, right things, right time Finding purpose in our KPIs Measurement Peer Review - Intrinsic reward system Learning Sharing knowledge
24. AUSTIN NOAH JEREMY BEAU PATTY JUSTIN P SHANNON ALEXIS TYLER TEMAS DAN SIMON KRISTJAN DAVE IAN DENNIS JUSTIN M & GROWING CECILIA JASON AMY TEAM
25. VALUES Thank You