Brown-Forman & Allstate Arena

Transcript

1. B R OWN-FORM A N Brown-Forman & Allstate Arena
2. B R OWN-FORM A N Partnership Overview • Premium Jack Daniel's-branded bar (or other Brown-Forman brand) • Brown-Forman portfolio featured at concessions • Right to buy tickets for available shows
3. B R OWN-FORM A N • 5th busiest arena in the United States • Host to more than 1,500,000 guests annually • Located just steps from... • Chicago’s O’Hare Airport • $50 Million entertainment district • $250 Million high-end fashion outlets (Aug 1st) Allstate Arena Ballpark at Rosemont Donald E. Stephens Convention Center MB Financial Park Rosemont Theatre
4. B R OWN-FORM A N The biggest names in music Musical Mainstays: Green Day • Justin Bieber • Fleetwood Mac • Bruce Springsteen • Keith Urban • Pink • The Who • Maroon 5 • Pearl Jam • LMFAO • Red Hot Chili Peppers • Rob Zombie • Smashing Pumpkins
5. B R OWN-FORM A N Focused effort on world-renowned Hispanic Acts • Romeo Santos • Vicente Fernandez • Marc Anthony • Chayanne • Marco A. Solis • Selena Gomez • Enrique Iglesias • Jennifer Lopez Spanish Sensation: Shakira
6. B R OWN-FORM A N Unforgettable events • Monster Jam • Disney on Ice • Ringling Brothers Circus • WWE • Professional Bull Riders • Harlem Globetrotters • Cirque du Soleil • American Idol
7. B R OWN-FORM A N Partnership Details
8. B R OWN-FORM A N The Jack Daniel’s Bar Working from a blank canvas with a partner that's flexible and open to all ideas, we have the unique opportunity to create a premium customer experience that everyone can get excited about. “An Every Man’s Bar with a Premium Feel” Highlights • Accessible to public for all ticketed events • Authentic incorporation of the Jack Daniel's brand and history • Host unique events including bartending classes, mixology competitions, tastings, and product launches • Ability to name bar as any brand within Brown-Forman portfolio
9. B R OWN-FORM A N Outward–facing Jack Daniel's branding reinforces Brown-Forman's ownership of the bar (visible to I–90 traffic) Jack Daniel’s patio entrance Patio Area A mix of high-end outdoor furniture and traditional Jack Daniel's pieces give the public a premium, welcoming feel
10. before after B R OWN-FORM A N An exposed brick wall, Jack Daniel's mural, and branded carpet attract people with the promise of a premium experience inside.
11. before after bar with stool seating table top table top table top table top table top table top at screen TV at screen TV at screen TV at screen TV at screen TV B R OWN-FORM A N Features • Efficient flow pattern • High-end billiards area • Table top seating to increase space • Mounted flat screen tv’s • Wooden floor aesthetics
12. B R OWN-FORM A N before after
13. B R OWN-FORM A N Hardwood flooring Barrel Tables Brick Walls & Pillars
14. B R OWN-FORM A N Concessions Brown-Forman's portfolio and cocktail combinations will be featured throughout the concourse, including: •Jack Daniel’s Country Cocktails •El Jimador Premium Margaritas •Southern Comfort Lime & Soda •Finlandia Martini
15. B R OWN-FORM A N Branded cocktails on menu •Jack Daniel’s Country Cocktails •El Jimador Premium Margaritas •Southern Comfort Lime & Soda •Finlandia Martini Prominent display of portfolio
16. B R OWN-FORM A N Advertising / Promotional • In-venue LED ribbon board and LED center hung board signage • Incorporation of logo in Allstate Arena marketing materials • Ability to activate against shows/events • Co-marketing opportunities
17. B R OWN-FORM A N Premium Exposure
18. B R OWN-FORM A N Beyond the Arena Exclusive spirits sponsor of Rosemont Theatre • 250,000 visitors/year • Mamma Mia! / Jerry Seinfeld / David Copperfield / Bill Cosby / Broadway Preferred spirits sponsor of Donald E. Stephens Convention Center • 1,500,000 visitors/year • Top 10 busiest convention center in U.S. Ros em ont Theater Dona ld E. Stephens Convention Center
19. B R OWN-FORM A N Property Consulting Group 225 W. Hubbard St., Chicago, IL 60654 Suite 301 Bill Nichols Director, Strategic Partnerships bill@propertycg.com 312.948.0258 Josh Kritzler President josh@propertycg.com 312.948.0255