Media Planning and Buying Agency in Dubai | Performena 📊🌟PPT 2

PERFORMENA is a digital-first creative agency based in the UAE, fueled by imagination and data. We craft resonant brand experiences through strategic consultancy, creative services, media planning, programmatic advertising, and custom technology solutions. Our mission: elevating brands with innovative, results-driven digital marketing strategies.

Transcript

1. Programmatic Advertising by Performena DMCC A Beginner's Guide Performena DMCC
2. • The main points of Programmatic Adverting •Real-Time Bidding (RTB) •Programmatic Direct •Private Marketplaces • As a programmatic digital creative advertising uae explaining the benefits of programmatic advertising. •Conclusion What is Programmatic Advertising?
3. Programmatic advertising is the automated buying and selling of digital advertising inventory. As a programmatic agency UAE , we explain the details in following slides. What is Programmatic Advertising?
4. 01 02 03 04 How it Works: •Advertisers set their target audience and bidding strategy. •Ad exchanges auction ad impressions in real-time. •Advertisers bid on impressions based on their value. •The highest bidder wins the ad impression.
5. Real-Time Bidding (RTB) A real-time auction system where advertisers bid on ad impressions. 01
6. How it Works: •Advertisers set a maximum bid price. •Ad exchanges auction ad impressions. •Advertisers bid on impressions based on their value. •The highest bidder wins the ad impression. Benefits: • Precise targeting • Efficient ad buying • Real-time optimization
7. Programmatic Direct: A direct deal between advertisers and publishers. As a digital first agency UAE we explained very detailed in our LinkedIn page about this. 02
8. How it Works: • Advertisers negotiate deals with publishers. • Advertisers and publishers agree on pricing, targeting, and delivery. • Advertisers gain more control over their campaigns. Benefits: •Premium inventory •Brand safety •Increased transparency
9. Private Marketplaces : A private exchange where advertisers and publishers can transact directly. 03
10. How it Works: •Advertisers and publishers negotiate deals within a private marketplace. •Advertisers gain more control over their campaigns. •Publishers can sell premium inventory at higher prices. •Benefits: •Increased transparency •Premium inventory •Brand safety
11. Benefits of Programmatic Advertising Increased Efficiency Automation streamlines the ad buying process. Precise Targeting Data-driven targeting ensures ads reach the right audience. Real-Time Bidding Advertisers can bid on ad impressions in real-time. Greater Transparency Programmatic platforms provide detailed insights into campaign performance. Increased Scalability Programmatic advertising can handle large-scale campaigns across multiple channels. Improved Brand Safety Advertisers can control where their ads appear and avoid brand damage.
12. The Future of Programmatic Advertising AI and Machine Learning Programmatic Audio and Video Privacy and Data Regulations
13. • Programmatic advertising is a powerful tool for digital marketers. • By understanding the key concepts and benefits, you can leverage programmatic to achieve your marketing goals. • Stay up-to-date with the latest trends and technologies to optimize your campaigns. Conclusion
14. END