The Craftsman Product Manager: The Whole Product Manager of You

A talk at Product Management Festival 2014, Zurich. Blog post: http://bit.ly/PGopalanPM14

Transcript

1. @PGopalan www.craftsmanpm.com An Approach to the Whole Product of You Prabhakar Gopalan Whole Mind Consulting
2. A  li%le  about  me…   Consul1ng,  Systems  Engineering,  Product  Management,  Product  Marke1ng  &  Corporate  Strategy    Founded  or  Contributed  Early  Stage   Now   Product  Aus1n  
3. Developer Code Designer Portfolio Leads Marketer Founder/CEO Company Sales Person Quota salesforce PRODUCT MANAGER: Show AND TELL Product Manager ? @PGopalan
4. Self-serving elephant metaphor Marketers Developers CEO Sales people @PGopalan PM
5. Marketers Developers Designers Sales people A better metaphor: The elephant and THE rider ANALOGY Team members @PGopalan PM Happiness  Hypothesis,  Jonathan  Haidt    
6. Good PM Bad PM Ben  Horowitz  ‘Good  PM,  Bad  PM’,  1998   Great PM The Craftsman @PGopalan
7. Craftsmanship 1% Long Tail No. of Product Managers The Product Manager Population Power Law Distribution Curve @PGopalan *Hypothe1cal  
8. 5% make it here <1% “the outliers” # of Product Managers Craftsmanship Most get stuck in the middle We all start here The Product Manager Population Normal Distribution Curve @PGopalan *Hypothe1cal  
9. Craftsmanship Stuck in the middle How to not be here @PGopalan
10. To do that we need to look at 01 Road to Product Management 02 Staying in Product Management 03 Developing the Craft @PGopalan
11. PM Education background Engineering MBA Others Mind The Gap PM Job background Technical (Dev/SE) Business Analyst Other PM Domain background Non SME SME Own Product Vision & Strategy Enable Sales Articulate Product Positioning Craft Release Strategy Determine Market Needs Champion Customer Success What the pm does @PGopalan ”Anecdata”  
12. PM Education background Engineering MBA Others PM Domain background Non SME SME PM Job background Technical (Dev/SE) Business Analyst Other ?   ?   ?   @PGopalan ”Anecdata”  
13. The Traditional Approach To PM Career Development New PM Job What Do You Get Here? Congratulations! You are now ‘Certified’ Along with X,000 other Alumni Back to Work 3 day PM Training Course @PGopalan
14. Climbing the corporate PM Ladder VP Product Management Years? ?   Director Product Management If you are Lucky @PGopalan
15.             01         02 03 Here’s a 3-Step Proposal To Change @PGopalan Take a Holistic approach Build a Roadmap of “katas” Adopt Continuous Learning
16. Writing Sketching Wire framing /Prototyping Quantitative Analysis Infographics UX/UI/IxD HTML, CSS, CMS, Git, More… Maker Skills More Presentation /Story Telling Product Analytics More More @PGopalan
17. Emotional Intelligence Meta Skills Leadership Influence Strengths Curiosity More.. Decision Making ?   @PGopalan
18. KATA @PGopalan
19. Assess KATA Practice Improve @PGopalan
20. Your Product has a roadmap. Do you have one for yourself?” “
21. Be a Better Speaker Practice Workshops Illustrative Roadmap for Presentation Skills Books MOOCs Garr Reynolds Donna Wong Andrew Abela Stephen Few Edward Tufte It’s a continuous journey… @PGopalan
22. The horizontal generalist T A I The vertical expert The collaborating expert The exceptional one T & A SHAPED SKILLS: What is your type? @PGopalan
23. Dieter RAMS: inspiring product design 1956 1978 1961 @PGopalan
24. Marc Newson: inspiring product design 1983 1986 2014 @PGopalan
25. Product Management is an Inter-Disciplinary Domain always be learning 10,000 Hours? 6 Months? ABLe @PGopalan
26. craftman product manager Time Money Pursuit of excellence Efforts Be deliberate Thinking Learning   Practicing Throwing out stuff @PGopalan Invest in your future
28. Thank you F o r p r e s e n t a t i o n & r e s o u r c e s S i g n u p a t Cra ftsmanpm.com @PGopalan Prabhakar Gopalan Whole Mind Consulting