Marketing Made Modern: Thrive in the Digital World

Discover top-notch digital marketing training at our Laxmi Nagar institute. Learn SEO, social media, Google Ads, and more from industry experts. Gain hands-on experience, practical skills, and certifications to boost your career. Join us today and step into the future of digital success with confidence and creativity.

Transcript

1. WELCOME TO DIGITAL MARKETING
2. INTRODUCTION TO DIGITAL MARKETING Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile. It is a form of marketing that helps business to reach their target audiences, build relationship, and boost sales through digital channels. Digital marketing utilizes a combination of tools such as analytics, social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, and more to create an effective digital presence.
3. DIGITAL MARKETING TECHNIQUES SEO (SEARCH ENGINE OPTIMIZATION) SEM (SEARCH ENGINE MARKETING) SMO (SOCIAL MEDIA OPTIMIZATION) SMM (SOCIAL MEDIA MARKETING) E-MAIL MARKETING WHATSAPP & SMS MARKETING CONTENT MARKETING AFFILIATE MARKETING
4. TYPES OF SEO (SEARCH ENGINE OPTIMIZATION) 1. White Hat SEO 2. Black Hat SEO 3. Grey Hat SEO ❖White Hat SEO:- To work under the guidelines of the search engine is called White Hat SEO. ❖Black Hat SEO:- To work against the guidelines of the search engine is called Black Hat SEO. ❖Grey Hat SEO:- Combination of both the guidelines of search engine is called Grey Hat SEO.
5. WHAT IS WEB TRAFFIC ? Web traffic refers to the number of visitors and the amount of data exchanged between a website and its users over the internet. It is a measure of the popularity and engagement of a website. Importance of Web Traffic 1. Measuring website success: Web traffic helps measure the success of a website and its content. 2. Understanding user behavior: Analyzing web traffic provides insights into user behavior, such as pages visited and time spent on the site. 3. Improving user experience: Web traffic data can be used to improve the user experience and optimize website design. 4. Driving business growth: Increased web traffic can lead to more conversions, sales, and revenue.
6. TYPES OF WEB TRAFFIC:- Organic Traffic- Organic traffic in SEO refers to website visitors from search engines who found your site naturally, without paid advertising. Inorganic Traffic- Inorganic web traffic in SEO refers visitors coming from paid sources like ads, not organic search results. Referral Traffic- Referral traffic in SEO is visitors coming from other websites like links, and social media or articles. Direct Traffic- Direct traffic in SEO refers to website visits where the source of the visit can't be identified. Social Traffic- Social web traffic in SEO refers to visitors coming to your website from social media platforms.
7. What is Search Engine Bots/ crawler/Algorithm/ Spider ? Google Bots (Crawler or Spiders)are automated programs that discover and index website content for google search. What is Crawling ? •Crawling in SEO is like a search engine sending out automated explores to discover all the content on your website. What is Indexing ? •Search engine indexing in SEO is the process where search engines like a google store and organize your website's content so it can be shown in search results. What is backlink ? •Backlinks in SEO are like credibility votes from other websites, influencing how high your website ranks in search results.
8. What is Domain Authority ? Domain authority (DA) is a search engine ranking scores that predicts how well a website will rank in search engine results page (SERPs). It's matric develop by Moz, a popular SEO software company, and courses range from 1 to 100 with higher scores indicating a greater likelihood of ranking well. What is Page Authority? Page authority (PA) is a matric used in search engine optimization (SEO) to predict how likely a Web page is to rank highly in search engine results .
9. What is do follow link ? A do follow link also known as a "follow" link is a hyper link that allows search engines to crawler and follow the linked websites Do follow links can be help improve a website's search engine ranking by passing on "link juice" and authority to the linked site. What is No follow link ? A no-follow link is a link that has and HTML tag called rel ="no follow" that tells search engine to ignore it no follow link don't pass page rank or SEO "link juice" from one websites to another, so they likely don’t affect search engine rankings.
10. What is Directory Submission ?
11. What is Classified Submission ?
12. What is Image optimization and Submission ?
13. What is Social Bookmarking submission ?
14. For more information click the below link https://www.dicslaxminag ar.com/digital-marketing- course-in-laxmi-nagar.php