CRTC Presentation - Phase II - Interventions

Transcript

1. Interventions
2. Primary Points • an exaggeration in the number of ethnic radio stations in Surrey and its subsequent market saturation; • that the use of a 600 AM frequency will be an ineffective/inefficient means to broadcast an ethnic radio station; • that 107.7 FM will be best served by an ethnic radio station and not by a predominantly English speaking radio station; • that the assertion that the viability of the Punjabi language in its ethnic form is declining in our community is false; and • No other applicant has demonstrated any significant strategies for implementing innovative technologies in radio broadcasting with the exception of IDEA FM.
3. KRPA 1110 AM Daytime coverage map above* * Nighttime map not available but is supposed to cover even lesser area
4. Sher-E-Punjab Night Time Coverage
6. Advertisements 12 min X 18 hours = 216 minutes per day 6 spots x 30 second spot = 3 minutes a day per advertiser 216 minutes / 3 minutes per day per advertiser = 72 advertisers 72 advertisers + 28 sponsors = 100 advertisers
7. Businesses in Surrey * Business Licensing Statistics http://www.surrey.ca/business-economic-development/1498.aspx
8. Punjabi Speakers in Surrey 21% 79% Other Language Speakers Punjabi Speakers * Business Licensing Statistics http://www.surrey.ca/business-economic-development/1498.aspx
9. Number of Advertisers 21.3 % of 14,500 roughly equals 3100 Taking into account 100 advertisers that RedFM takes Potential advertisers in the market = 3,000
10. Data and map from the application of Sher-E-Punjab - Doc 19 - Appendix 4E, made available public by the publisher on CRTC website. Used for demo purposes only
11. 107.7 FM - IDEA’s proposal covers 77% of Surrey’s ethnic population
13. Language Transmission is Growing