Validating Your Idea

Will It Fly? Product And Market Validation - YVR Startups

Transcript

1. Y O U R I D E A VA L I D AT I N G
2. D I S C L A I M E R S
3. E V E RY O N E H A S A N O P I N I O N
4. R U L E S O F T H U M B V S E X C E P T I O N S
5. A D D S A LT. T H E N S O M E M O R E .
7. C T O , U R B A N L O G I Q @ A S K A N G PA S T L I V E S : H I G H E R E D , I T, C I V I L R I G H T S A C T I V I S T, L I N G U I S T & O P E N S O U R C E E N T H U S I A S T, S E R I A L WA N T R E P R E N E U R … . A R V I N D E R S I N G H T H I S G U Y
8. K E Y FA C T O R S O F S U C C E S S * S O U R C E : B I L L G R O S S F R O M I D E A L A B S 0% 12.5% 25% 37.5% 50% Timing Team Execution Idea Funding 14% 24% 28% 32% 42%
9. * S O U R C E : G A R T N E R ’ S H Y P E C Y C L E F O R E M E R G I N G T E C H N O L O G I E S
10. T E A M
11. C O M PA R AT I V E A D VA N TA G E C O M P E T I T I V E M O AT
12. F U N D I N G
15. H O W T O VA L I D AT E P R O D U C T I D E A S ? • B2C - Talk to Customer • B2B - Talk to Customer • B2G - Talk to Customer
17. W H E N N O T T O P I V O T • Influenced by Market Noise • Based on “What is the new hot thing”!
18. W H E N T O P I V O T • More understanding of domain • Customer feedback • Scalable use case
19. H O W T O I D E AT E - B 2 C • Solve your own pain point • Talk to multiple customers. 30 is a good number for surveys • $20 test • Sunset test for sales • Sell then build / MVP
20. H O W T O I D E AT E - B 2 B / B 2 G • Champions - People whose lives you make easy • Thought leadership & sharing • Pay it forward
21. – M A RY K AY A S H “Ideas are a dime a dozen. People who implement them are priceless.”
22. @ A S K A N G Questions? W W W. U R B A N L O G I Q . C O M