Ecommerce World, WooCommerce

Transcript

1. WooCommerce • Giovanni Cappellini (@quacos)
2. The web and me • Born in 1982 • One man digital agency • Sysadmin by incident • Currently in love with web marketing
4. Ecommerce and me • In 2005 I created an object-oriented ecommerce platform with PHP • 6 months of development to manage 10k products, with their discounts
5. Ecommerce and me • Almost 10 years of production • Maybe one of the first implementation of AJAX backend in Italy (thanks @antirez)
7. Ecommerce and me • Hardcoded VAT: I thought that it was not going to change, but it changed • Payment gateway: I thought that it was going to change, but it didn't change
8. WordPress • “People doesn’t use tools like joomla or wordpress because they’re free as in freedom, but because they’re gratis.” • “Wordpress leads the cheap web because it comes with thousand of free (beers) plugins you (or your webmaster) can click-install.”
9. The cheap web era • “In the market of lemons (the cheap web) end users are not able to understand security and anyway it would be too much expensive for them to implement” • “Programmers developed the habit of patching the source code in a huge spaghetti code mix of contents and presentation stuff.”
10. Jigoshop • In 2011, Jigowatt Ltd creates Jigoshop, “A WordPress eCommerce plugin that works” • Jigoshop actually works, and can be expanded to do more, too.
12. Jigoshop • Woothemes falls in love with Jigoshop, but daddy doesn't allow them to marry • So Woothemes hires Mike Jolley and Jay Koster to create a fork
13. Mike Jolley (@mikejolley)
14. James “Jay” Koster (@jameskoster)
15. The fork
16. Jigoshop
17. WooCommerce • The world's favorite eCommerce solution that gives you complete control to sell anything. Get started today for free. • P.S. WooThemes now belongs to Automattic, the corporation behind WordPress.
18. WordPress • You have to know the basic concepts of WordPress, aka pages, themes and plugins • You will have to deal with “WordPress famous 5 minutes installation”
19. Technologies • The classical LAMP stack we love to hate, also with tons of jQuery scripts • The software is smart enough to suggest you server adjustments
20. System status
21. System status
22. The wizard • The wizard takes you through all steps necessary to set up your store and be ready to accept payment. • They really want to make it easy. Look mum, no developer!
29. The theme • Storefront is the “official theme”. Mainly used when you have to exclude theme issues. • Many themes are free. Premium ones sold at roughly 60$ on ThemeForest by Envato.
30. Features • Lots of “hooks” to customize everything • The best mileage the poor man can achieve • But you can monitor your store with an iOS app
33. The bad parts • Conflicts between theme and a plugin, or between a plugin and another plugin • Many users around imply security issues: updating is quite easy (you didn't change core files, right?).
35. Extensions • There is a plugin for that • Free plugins are available at wordpress.org • Premium plugins are available at CodeCanyon by Envato
36. Production • You simply install WooCommerce, themes and plugins through WordPress • 128M ought to be enough for anybody • WooCommerce and W3 Total Cache play nice together
37. Use cases • The Spectator Shop • Muraro Vini
40. Links • https://it.wordpress.org/plugins/woocommerce/ • https://www.woothemes.com/woocommerce/ • http://www.rubbo.li/post/2015/12/the_era_of_the_ch eap_web/