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CoDesign CMS.362/CMS.862 MIT Evolution of Produ...
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rabble
February 18, 2016
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CoDesign CMS.362/CMS.862 MIT Evolution of Product Design
rabble
February 18, 2016
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Transcript
PRODUCT DESIGN CO-DESIGN STUDIO - WEEK 3
CODESIGN WEEK 3 EVOLUTION OF PRODUCT DESIGN ▸Planned - Waterfall
▸Agile ▸Lean
PLANNED SOFTWARE AS ENGINEERING
CONSTRUCTION THE DEVIL ’S IN THE DETAILS
BLIND PLANNING
LOTS OF SPECS
WATERFALL SOFTWARE AS ENGINEERING
GENIUS SOFTWARE ARCHITECT A DANGEROUS MYTH
BIG & STRUCTURED
NOBODY KNOWS THE DETAILS IN PLANNING
“ADDING MANPOWER [SIC] TO A LATE SOFTWARE PROJECT MAKES IT
LATER.” The Mythical Man-Month SOFTWARE AS ENGINEERING
QUALITY ASSURANCE
ALPHA BETA LAUNCH
FAILED PROJECTS
EXTREME PROGRAMMING
EXTREME PROGRAMMING
AGILE MANIFESTO
INDIVIDUALS AND INTERACTIONS OVER PROCESSES AND TOOLS
WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION
CUSTOMER COLLABORATION OVER CONTRACT NEGOTIATION
RESPONDING TO CHANGE OVER FOLLOWING A PLAN
TESTING PAIRING ITERATING RUNNING CODE MATTERS
CONVERSATION MATTERS
HURTS QUALITY LONG RELEASE CYCLES
WORKS AGILE
PROBLEMS IN PARADISE AGILE
BUDGETING AGILE
AGILE IS MESSY & CONFUSING
BUILDING THE WRONG THING
DESIGN?!
DESIGN IS NOT PRETTY
UX USER EXPERIENCE
LEAN STARTUP!?
BUSINESS DESIGN
LEAN UX MANIFESTO
STARTUP IS ABOUT SEARCHING
LEARNING INSTEAD OF BUILDING
OBSERVE BEHAVIOR
PRODUCT / MARKET FIT
SOFTWARE IS CHEAPER THAN EVER
PROTOTYPE FOR LEARNING
MVP MINIMUM VIABLE PRODUCT
None
BEYOND EARLY DEVELOPMENT?
DATA DRIVEN PRODUCT DEVELOPMENT
EVERY FEATURE IS AN EXPERIMENT
“NO BUSINESS PLAN SURVIVES THE FIRST CONTACT WITH A CUSTOMER”
Steve Blank
CUSTOMER DEVELOPMENT
TOOLS WE’RE USING
LAUNCHPAD CENTRAL
BUSINESS MODEL CANVAS
None