Building up the product: who you need and when

1. BUILDING UP THE PRODUCT WHO YOU NEED AND WHEN
2. I’m Yaroslav - CEO of Railsware Follow me @railsware Mail me yl@railsware.com Hello
3. - Business people? - Developers? - Designers? - Doing/about-to-do your first-second startup? - Serial entrepreneur? Auditorium check, raise your hand.
4. The context of my story Success external team stories and some horror ones
5. Moneyball. Startup team science.
6. © 500 startups
7. The Hipster Has empathy toward consumers (understands , and can design great experience, stuff to be “cool” but shaped toward business goals and what is technologically possible
8. The Hacker Builds stuff the right way in the right order, while understanding hipster and hustler stakes.
9. The Hustler Hustler finds the right way to package the product up and take it to the masses in the form of sales and partnerships. Possesses domain knowledge. Keeps the business healthy.
10. Role and skills - Roles are not always separate people - Math of Roles vs Skills
11. - Know consumers as personas - Realistic design - Control funnel of what’s designed - Understand and contribute to business and technology The Hipster skills
12. The Hipster skills matrix example
13. The Hacker skills - Build stuff - The right balance of technology - Control funnel of what’s built - Understand and contribute to business and design
14. The Hacker skills matrix example
15. - Business, selling, partnerships - Know consumers, domain knowledge - Product - how it’s packaged - Control funnel of what’s planned/set as goals - Understand and contribute to design and technology The Hustler skills
16. The Hustler skills matrix example
17. Success stories and some horror ones Stories through lens of skills
18. Looking at your team through skills - personas - build stuff - sell, partner - realistic design - enough tech - domain knowledge - design roadmap - tech roadmap - biz roadmap - understand biz and tech - understand biz and design - understand design and tech - product packaged
19. Consider other skill dimensions - Level - Willingness - Team size - Proactive - reactive
20. Consultancy versus outsourcing - The difference - Pick what matches your goal
21. Simple practical advices - Slice products into 2 weeks of work to design and to be build - Try to collaborate on some small isolated tasks part time (in parallel)
22. Strengths and weaknesses Internal and external teams might not know their strengths and weaknesses
23. Thank you very much Coming soon... http://blog.railsware.com