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Building up the product: who you need and when
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Railsware
June 10, 2014
Technology
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Building up the product: who you need and when
Railsware
June 10, 2014
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Transcript
BUILDING UP THE PRODUCT WHO YOU NEED AND WHEN
I’m Yaroslav - CEO of Railsware Follow me @railsware Mail
me yl@railsware.com Hello
- Business people? - Developers? - Designers? - Doing/about-to-do your
first-second startup? - Serial entrepreneur? Auditorium check, raise your hand.
The context of my story Success external team stories and
some horror ones
Moneyball. Startup team science.
© 500 startups
The Hipster Has empathy toward consumers (understands , and can
design great experience, stuff to be “cool” but shaped toward business goals and what is technologically possible
The Hacker Builds stuff the right way in the right
order, while understanding hipster and hustler stakes.
The Hustler Hustler finds the right way to package the
product up and take it to the masses in the form of sales and partnerships. Possesses domain knowledge. Keeps the business healthy.
Role and skills - Roles are not always separate people
- Math of Roles vs Skills
- Know consumers as personas - Realistic design - Control
funnel of what’s designed - Understand and contribute to business and technology The Hipster skills
The Hipster skills matrix example
The Hacker skills - Build stuff - The right balance
of technology - Control funnel of what’s built - Understand and contribute to business and design
The Hacker skills matrix example
- Business, selling, partnerships - Know consumers, domain knowledge -
Product - how it’s packaged - Control funnel of what’s planned/set as goals - Understand and contribute to design and technology The Hustler skills
The Hustler skills matrix example
Success stories and some horror ones Stories through lens of
skills
Looking at your team through skills - personas - build
stuff - sell, partner - realistic design - enough tech - domain knowledge - design roadmap - tech roadmap - biz roadmap - understand biz and tech - understand biz and design - understand design and tech - product packaged
Consider other skill dimensions - Level - Willingness - Team
size - Proactive - reactive
Consultancy versus outsourcing - The difference - Pick what matches
your goal
Simple practical advices - Slice products into 2 weeks of
work to design and to be build - Try to collaborate on some small isolated tasks part time (in parallel)
Strengths and weaknesses Internal and external teams might not know
their strengths and weaknesses
Thank you very much Coming soon... http://blog.railsware.com