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Building up the product: who you need and when

Building up the product: who you need and when

Railsware

June 10, 2014
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  1. - Business people? - Developers? - Designers? - Doing/about-to-do your

    first-second startup? - Serial entrepreneur? Auditorium check, raise your hand.
  2. The Hipster Has empathy toward consumers (understands , and can

    design great experience, stuff to be “cool” but shaped toward business goals and what is technologically possible
  3. The Hacker Builds stuff the right way in the right

    order, while understanding hipster and hustler stakes.
  4. The Hustler Hustler finds the right way to package the

    product up and take it to the masses in the form of sales and partnerships. Possesses domain knowledge. Keeps the business healthy.
  5. - Know consumers as personas - Realistic design - Control

    funnel of what’s designed - Understand and contribute to business and technology The Hipster skills
  6. The Hacker skills - Build stuff - The right balance

    of technology - Control funnel of what’s built - Understand and contribute to business and design
  7. - Business, selling, partnerships - Know consumers, domain knowledge -

    Product - how it’s packaged - Control funnel of what’s planned/set as goals - Understand and contribute to design and technology The Hustler skills
  8. Looking at your team through skills - personas - build

    stuff - sell, partner - realistic design - enough tech - domain knowledge - design roadmap - tech roadmap - biz roadmap - understand biz and tech - understand biz and design - understand design and tech - product packaged
  9. Simple practical advices - Slice products into 2 weeks of

    work to design and to be build - Try to collaborate on some small isolated tasks part time (in parallel)