Forecasting SEO Success in the New Age of Data

Transcript

1. Forecasting SEO Success in the New Age of Data Ramona Joita SEO Strategist @RamonaJoita @ramona-joita Speakerdeck.com/username
3. Why forecasting is important in SEO?
4. @RAMONAJOITA BrightonSEO “It deppends”
5. “SEO forecasting is a process that uses historical data to predict a company’s future search engine optimization (SEO) results” @ahrefs @RAMONAJOITA BrightonSEO
6. @RAMONAJOITA What metrics we can Forecast: Traffic. Revenue. Rankings. Company Name
7. Forecasting hunters Forecasting is important for them in order to establish trust Stakeholders @RAMONAJOITA BrightonSEO
8. Forecasting hunters Forecasting is important for them in order to establish trust Stakeholders Need a reliable financial forecast model for strategic planning CFOs @RAMONAJOITA BrightonSEO
9. Forecasting hunters Forecasting is important for them in order to establish trust Stakeholders Need a reliable financial forecast model for strategic planning CFOs Estimate the number of qualified sales opportunities CMOs @RAMONAJOITA BrightonSEO
10. Predict your website’s search engine visibility Search engine rankings Forecasting SEO allows you to: @RAMONAJOITA BrightonSEO
11. Predict your website’s search engine visibility Search engine rankings Predict organic traffic evolution over a certain period Important metric for succes Forecasting SEO allows you to: @RAMONAJOITA BrightonSEO
12. Predict your website’s search engine visibility Search engine rankings Predict organic traffic evolution over a certain period Important metric for succes Identify potential issues or blockers Ability to action quickly Forecasting SEO allows you to: @RAMONAJOITA BrightonSEO
13. A mentat requires data
14. DATA AOV Sessions New users Revenue Key events Event count Average engagement time Channels Tip: If you're trying to predict 12 months into the future, you should have at least 12 months worth (a data point for every month) to train on before you can expect to have trustworthy results. @RAMONAJOITA BrightonSEO Keywords
15. Can a forecast be 100% accurate?
16. NO!
17. @RAMONAJOITA Google updates makes predicting future website performance results more challenging BrightonSEO
18. @RAMONAJOITA Google updates makes predicting future website performance results more challenging Online user behavior is always a subject of change, which makes prediction difficult BrightonSEO
19. @RAMONAJOITA Google updates makes predicting future website performance results more challenging Online user behavior is always a subject of change, which makes prediction difficult Competition is tight as in the digital space everyone is fighting to conquer as much space BrightonSEO
20. “SEO forecasting should be viewed as a compass, not a GPS” @RAMONAJOITA @trafficthinktank
21. How to Create an SEO Forecast?
22. Date Organic traffic (do nothing) Revenue (do nothing) Organic traffic (with SEO) Revenue (with SEO) Oct 2024 422,511 £3,285,449 422,511 £3,318,303 Nov 2024 461,861 £3,806,583 461,861 £3,844,649 Dec 2024 488,420 £4,113,734 488,420 £4,154,871 Jan 2025 497,473 £4,364,305 503,653 £4,569,864 @RAMONAJOITA Forecasting Model BrightonSEO
23. Historical traffic data Forecasting data: BrightonSEO
24. Historical traffic data Historical revenue data Forecasting data: BrightonSEO
25. Use FORECASTING formula for “Do nothing” @RAMONAJOITA @BrightonSEO
26. @RAMONAJOITA BrightonSEO Forecasting Model
27. Historical traffic data Historical revenue data SISTRIX traffic forecast by domain Forecasting data: Company Name
28. Tip: The forecast is based on our unique keyword data, which contains important information such as the CTR and device distribution for each keyword. Details [here] @RAMONAJOITA BrightonSEO Sistrix Traffic forecasting
29. @RAMONAJOITA BrightonSEO Forecasting Model
30. EMAIL ramona.joita@gmail.com SCAN THE QR CODE @RAMONAJOITA BrightonSEO Download the Forecast
32. “The mystery of life isn’t a problem to solve but a reality to experience A process that cannot be understood by stopping it. We must move with the flow of the process, we must join it, we must flow with it.” Frank Herbert, Dune (1965) @RAMONAJOITA BrightonSEO
33. @RAMONAJOITA Thank you! ramona.joita@gmail.com Email @ramona-joita LinkedIn BrightonSEO