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The Regent Street Cinema Project

rayhan
November 08, 2012
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The Regent Street Cinema Project

rayhan

November 08, 2012
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  1. Page 1 Regent Street Cinema Project
    [email protected][email protected]
    The Regent Street Cinema
    Rayhan Rafiq Omar & Matt Snyman

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  2. Page 2 Regent Street Cinema Project
    [email protected][email protected]
    Regent Street Cinema
    Project Aims
     Establish a unique cinematic venue at the
    location which birthed British Cinema.
     The cinema will be supported by a full schedule
    of festivals and regular events.
     Pioneering film and cinema technology in
    partnership with the University of Westminster
    Film School, and other organisations and
    educational establishments.
     Provide student and experimental filmmakers
    with a hub for exhibition, networking and
    innovation.
    • Based upon the principles inherent in the history of
    innovation that established the site.

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  3. Page 3 Regent Street Cinema Project
    [email protected][email protected]
    Project Outline
    Our Vision
    To provide British Filmmakers, Professional and Student,
    With a hub for exhibition, entertainment and networking.

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  4. Page 4 Regent Street Cinema Project
    [email protected][email protected]
    Project Outline
    Our Goal
    To establish a unique cinematic venue at the location which
    Birthed British Cinema
    307 Regent Street

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  5. Page 5 Regent Street Cinema Project
    [email protected][email protected]
    Project Outline
    Introduction
     Bringing together various stakeholders to enable the rescue of this historic venue for
    the benefit of future students, and especially student filmmakers
     Current focus is to bring together a costed plan that enables a fully functioning single-
    screen cinema to be refurbished and operated outside of University time-tabled
    lecturing

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  6. Page 6 Regent Street Cinema Project
    [email protected][email protected]
     There is a major shortage of cinema screens in London’s vibrant West End
     Digital film exhibition has reached a stage meaning a single screen cinema is
    commercially viable
     Situated opposite the UK Film Council, and around the corner from the major west end
    production and post houses (niche in screening room market)
     6000 students on site and Oxford Circus’ Tourist pull
     Student Filmmakers have limited exhibition opportunities, yet have to independently
    raise funds
     Previous attempts have overreached
    Why Do This – Project Benefits
    Background

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  7. Page 7 Regent Street Cinema Project
    [email protected][email protected]
    Why Do This – Project Benefits
    Historical Significance
     The Regent Street Cinema is the Site of the
    Lumiére Brother’s first demonstration of their
    Cinematographe, making the site the
    birthplace of Cinema in the British Isles
     site of the world’s first photography school
    and the UK’s first film school.
     Home of the Magic Lantern Society and the
    Pepper’s Ghost Illusion
     Contains one of three remaining Compton
    Organs in London that are still in their
    original location (Recently refurbished)
     The BFI library was first launched here
     Operated as a Cinema until 1981
    Key Facts About the RSC
    Poster for the first demonstration

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  8. Page 8 Regent Street Cinema Project
    [email protected][email protected]
    Why Do This – Project Benefits
    Milestones
    Pepper’s Ghost first
    Performed here -1862/3
    Britain’s first film school
    established here -1933
    The National Film Library
    held it’s first public
    screening here, 21st Feb
    1936
    Lumiere Brothers’
    demonstrate
    Cinematographe
    Interior
    remodelled.
    Last used as a
    commercial cinema
    Cameo Poly
    1896 1923 1930’s 1980 2001 2005
    1860’s 2007 2009
    Intended opening
    of the Regent
    Street Cinema
    Idea for Regent
    Street Cinema put
    together
    Engaged with
    Architects for
    feasibility
    Refitted as the
    Polytechnic
    Theatre
    Compton Theatre Organ
    installed - 1936
    Compton Organ restored
    – celebrated 15th Feb
    2006 with Lord Mayor
    Opening
    2008

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  9. Page 9 Regent Street Cinema Project
    [email protected][email protected]
     Public profile
     Refurbishment of an essential learning space
    – Taking opportunity to provide desired facilities that were previously lacking for lecturing:
     Chilled ventilation/air conditioning
     Sturdy tablets folding into seat arms
     Synergy with courses
    – MAD – Film School, Animation, Contemporary Media Practice
    – SSHL – Language Schools
     Keeping students on Campus
     Future partnerships better facilitated
     Higher profile lectures and events venue
     Regenerative impetus for Upper Regent Street
     Bringing Students closer to industry
     Making better use of a valuable space in its current down time
     Increasing the number of corporate clients and having more people passing through
    the University’s doors
    Why Do This – Project Benefits
    Advantages for the University of Westminster

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  10. Page 10 Regent Street Cinema Project
    [email protected][email protected]
    UK Film
    Council
    Operational Plan
    Location & Surrounding Industry – to be completed
    Regent Street
    Cinema
    Producers
    Other Media Partners
    Effects Houses
    Distributors
    Cinematic Community

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  11. Page 11 Regent Street Cinema Project
    [email protected][email protected]
    Capital Works
    Areas of Work
     Frontage – Canopy, Interactive
    elements, Windows
     Box office/Foyer
     Bar/concessions area
     Seating – Floor raking
     Projection Equipment
     Sound and Lighting
     Toilet facilities
     Ventilation
     Possible extra internal
    decorations
     Total capital cost estimated
    between £1.25-1.5m
     Specific Costs and Scheme to
    come with procurement of
    architectural feasibility

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  12. Page 12 Regent Street Cinema Project
    [email protected][email protected]
    Operational Plan
    Target Audiences
     Students
    – Year long pass – Sell bulk at discount during Freshers’
    period and January
    – Regular special offers with local businesses for members
     Local residents
    – Discounts for local residents
    – Membership options – annual or lifelong
     Corporate hires
    – Target market between large Leicester Square venues
    and small Soho screening rooms
    – Partnerships with hotels
     Tourists
    – Oxford Circus not served by any other cinema

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  13. Page 13 Regent Street Cinema Project
    [email protected][email protected]
    Operational Plan
    Financial Projections
    RSC Ticket Sales 3 shows a day
    Profit & Loss Seats Occupancy Ave. Price Total pa
    300 25% £6.00 £491,400
    Income 2009* 2010 2011 300 25% £6.50 £532,350
    Ticket Sales 491,400 532,350 573,300 300 25% £7.00 £573,300
    Advertising 10,000 14,000 18,000 300 25% £8.00 £655,200
    Private Hires 17,550 26,550 26,550 300 25% £9.00 £737,100
    Season Passes & Membership 1,000 2,500 4,000 320 25% £6.00 £524,160
    Concessions/Bar 122,850 143,325 163,800
    Total Sales Income 642,800 718,725 785,650 Concessions/Bar - Based on ticket sale admissions figures
    300 seats, 25% occupancy, 3 shows, 365 days a year
    Expenditure Average spend per admission Annual Spend
    Staff 200,200 206,206 212,392 £1.50 £122,850
    Distributor Fees 158,266 170,122 182,515 £1.75 £143,325
    Concessions Purchases 30,713 35,831 40,950 £2.00 £163,800
    IT (EPOS) 10,000 10,000 10,000
    Marketing 20,000 25,000 30,000 Private Hires average 3 hour bookings, charged per hour
    Office Sundries 2,000 1,000 1,000 Frequency Rate - ph Adjustment for ticket sales loss
    Total pa
    Back Office (Accounts, HR, PAYE) 18,000 18,540 19,096 5 £600 -£450.00 £8,550.00
    Utilities 3,000 3,300 3,630 5 £750 -£450.00 £10,800.00
    Cleaning 18,000 18,540 19,096 5 £900 -£450.00 £13,050.00
    Insurance/Security/Maintenance 20,000 21,000 22,050 10 £600 -£450.00 £17,550.00
    Professional Services (Legal, Audit) 10,000 10,000 10,000 10 £750 -£450.00 £22,050.00
    Depreciation (initial fit out + IT equip) 30,000 30,000 30,000 15 £600 -£450.00 £26,550.00
    Tax (VAT) 95,736 107,044 117,012 15 £750 -£450.00 £33,300.00
    25 £600 -£450.00 £44,550.00
    Total Expenditure 615,914 656,584 697,742 Staff
    Manager/Marketing x2 @ 30k £60,000
    Profit/Loss 26,886 62,141 87,908 Bar x2 @ 25k £50,000
    Usher/Tech x2 @ 18k £36,000
    *Assuming full year's trading Usher/Tech x2 @ 18k £36,000
    Accounts Assistant x1 @ 18k £18,000
    Amount in GBP

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  14. Page 14 Regent Street Cinema Project
    [email protected][email protected]
    Operational Plan
    Execution Plan
    Objectives Strategy Next Steps
     Local infrastructure and security
     Fit-out cinema to West End Standard
     Compliance with Campus Security Plan
     Costed Business plan
     Tender Architects
     Hiring/People
     Recruitment and Training needs to be
    structured and professionally maintained
     Programming independent if possible
     Cinema Manager
     Concessions/Box Office
     Programmers
     Licenses / Agreements  The RSC needs strategic alliances
     University of Westminster Approval
     UK Film Council
     Heritage – Listed Building - Approval
     Local Council Approval
     University Relations  Course tie-ins need to be formal
     Open to other film schools
     Regular events for student filmmaking
     Control Environment/ Platform  Engage top level Cinema Operators  Control improvement plan established
     Operation and Expansion
     Structure management roles to spread skills
    across two roles
     Development of long term goals
     Engage Industry to integrate into local
    community
     Forge links with industry partners
     UK Film Council/Partners to assist with
    development plan
     Marketing
     Partner with local and international firms to
    deliver excellence e.g. London Film Festival
     Innovative, as well as traditional marketing
     Develop brand as a mark of quality and
    innovative entertainment
     Make initial contacts – subject to approvals
    To build, implement, & maintain a high standard cinema platform

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  15. Page 15 Regent Street Cinema Project
    [email protected][email protected]
    Operational Plan
    Organisational chart proposed structure – to be updated
    2 members
    University Reps
    Cleaning
    Outsourced
    Matt Snyman
    Rayhan Rafiq Omar
    Project Directors
    2 members
    External Partners
    2 members
    External Partners
    Ushers
    Student Staff
    Box Office
    IT based solution
    Programming Manager
    Can be outsourced
    <>
    Cinema Managers
    307 Regent Street
    Finance
    Outsourced
    Marketing/PR Assistant
    Possible integration with
    management roles above
    Board of
    Directors
    Board of
    Directors
    Web Designer
    Outsourced

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  16. Page 16 Regent Street Cinema Project
    [email protected][email protected]
    Operational Plan
    Our Logo – Literally stamped all over the building
    – The image of a mounted Bellerophon slaying a Chimera is
    literally embedded in and throughout the Regent Street building
    – This image is also associated with the iconography of George and the
    Dragon
    – This particular design shares similarities with Benedetto
    Pistrucci's 1815 design of St George and the Dragon for the
    Royal Mint
    – It was used on the exterior by noted cinema architect Frank T. Verity when
    the building’s façade was rebuilt in 1911
    – The logo was also an emblem of the Royal Polytechnic until it fell out of use
    – The image signifies the cinema’s core values: History, Drama,
    Adventure, Class, and the Power of Imagination
    – The imagery entices the imagination and offers boundless scope
    for creative expression:
     Bringing it to life
    – Animation – a signature animation to play before features – enhancing brand
    identity
    – Statue – on façade, to mark the location and draw attention from passers-by

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  17. Page 17 Regent Street Cinema Project
    [email protected][email protected]
    Operational Plan
    The Compton Cinema Organ
     The 2Manual/6Rank Compton cinema organ was
    installed in the Regent Street Polytechnic's Cinema
    in 1936
     It is one of only three such instruments in London
    remaining in its original location.
     The organ chamber is located at the rear of the
    stage (behind the screen)
     It is playable today thanks to the efforts of Peter
    Hammond of HWS Associates who repaired it after
    the organ fell into disrepair - http://www.hws.org.uk/
     It is intended to play the organ to silent films on a
    regular basis – Silent Sundays

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  18. Page 18 Regent Street Cinema Project
    [email protected][email protected]
    Operational Plan
    Summary
     Not-for-profit
    – Surpluses ploughed back into cinema/events
     Links with industry, facilitated by:
    – Regular events – e.g. Silent Sundays, magic lantern shows
    – Festivals
     Bringing students closer to industry and providing them with much needed exhibition
    – Students shorts and trailers with the commercial trailers
     Bar/Concession area
    – Partnership for daytime offering – e.g. Hummus Bros
    – Evening unique offers – e.g. Coffee Menu
     Partnerships for commercial private rentals
    – e.g. Hotels, local media industry

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  19. Page 19 Regent Street Cinema Project
    [email protected][email protected]
    Current Partners in Conversation
     Westminster Film School
     UK Film Council/Film London
     The Cinema Theatre Association
     Tony Jones (Founder – City Screen)
     Joost Hunnigher (ex UOW department head and chair of the
    CILECT research project into the future of digital cinema)
     City Screen (Largest Independent Cinema Operator)
     Peter Hammond (HWS Associates – Arts Heritage Consultancy)
     Film distributors: Pathé, New Wave & others
    Other potential partners
     The Heritage Lottery Fund
     Prominent British Film Producers and Distributors
     Private equity specialising in film/cinema
     BFI
     Regent Street Organisation – Crown Estate
     Major Production and effects houses
     The Magic Lantern Society

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  20. Page 20 Regent Street Cinema Project
    [email protected][email protected]
    Next Steps
    To achieve Our Goals
     It is imperative that the
    cinema has ties to
    industry, for this vision to
    be fully realised
     We aim to have between
    1 and 3 producers /
    directors / distributors as
    ongoing partners
     Consolidate University
    support
    External
    Partners/Investors
    Costed Business
    Plan
     To demonstrate our vision
    to investors, we need to
    have a costed capital
    works schedule
     We have engaged the
    leading architects in this
    field (3 firms have
    tendered)
     The cost for this will be
    £5,000 + VAT
     Operational advice has
    been sought from many
    current and previous
    cinema operators
     Costs have been over-
    estimated and revenues
    under-estimated
     We are seeking an
    investor to underwrite the
    operation of the cinema
    Architectural
    Feasibility

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  21. Page 21 Regent Street Cinema Project
    [email protected][email protected]
    Regent Street Cinema
    Project Summary
     Birthplace of British Cinema
     Home for future student and experimental film
    makers
     300+ seat theatre fully refurbished
     Digital projection – with two supplemental 35mm
    projectors
     Regular events programme
     Silent Sundays (with organ accompaniment) and
    magic lantern shows
     Interactive Frontage – nobody should be able to walk
    past without wanting to look in
     Future proof ticketing and seasonal passes
     Student shorts and trailers before the main feature
     Not for profit

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