Fast-forward and rewind: using projections in SEO - bSEO Autumn 2021

SEO forecasting is not just a tool to predict how you'll rank. In this talk, Rebecca will look at two applications of forecasting in SEO. First, she'll examine the past in order to establish the impact of SEO implementations. She'll then look to the future at how you can expect traffic to grow, and the impact SEO projects can have on that prediction. Join Rebecca for a walk-through of different methods and results in the field of SEO forecasting.

Talk given at BrightonSEO
https://www.oncrawl.com

Transcript

1. Fast-forward and rewind: using projections in SEO Rebecca Berbel | Oncrawl slideshare.net/Oncrawl @RebBerbel
2. This is me
3. This is what I do
4. Today I'm here to talk about @RebBerbel #brightonSEO
5. Forecasting Projection Prediction @RebBerbel #brightonSEO
6. We'll look at this site @RebBerbel #brightonSEO
7. https://transfer-learning.ai/ @RebBerbel #brightonSEO
8. @RebBerbel #brightonSEO
9. This guy. Vincent Terrasi @RebBerbel #brightonSEO
10. Can BART-generated content rank? @RebBerbel #brightonSEO
11. Yes. (But that's another story.) @RebBerbel #brightonSEO
12. @RebBerbel #brightonSEO How can we use prediction to drive SEO?
13. @RebBerbel #brightonSEO ➠ We can fast-forward.
14. @RebBerbel #brightonSEO We can rewind. ➠
15. We can rewind. @RebBerbel #brightonSEO ➠ ➠
16. Here's what we did @RebBerbel #brightonSEO
17. @RebBerbel #brightonSEO Don't start from scratch
18. @RebBerbel #brightonSEO Don't start from scratch
19. @RebBerbel #brightonSEO Remove: Focus on multi-word queries
20. @RebBerbel #brightonSEO Replace*: Prophet *We tried it both ways
21. @RebBerbel #brightonSEO
22. FAST-FORWARD @RebBerbel #brightonSEO
23. @RebBerbel #brightonSEO CAVEAT
24. @RebBerbel #brightonSEO Image placeholder
25. @RebBerbel #brightonSEO
26. @RebBerbel #brightonSEO
27. @RebBerbel #brightonSEO
28. New* sites *New to you @RebBerbel #brightonSEO
29. Prioritization @RebBerbel #brightonSEO
30. Argue for change @RebBerbel #brightonSEO
31. @RebBerbel #brightonSEO ➠ What does the future look like?
32. @RebBerbel #brightonSEO What does the future look like?
33. @RebBerbel #brightonSEO ➠ What does the future look like?
34. @RebBerbel #brightonSEO ➠ What does the future look like?
35. @RebBerbel #brightonSEO ➠ What does the future look like?
36. What does the future look like? @RebBerbel #brightonSEO
37. What does the future look like? @RebBerbel #brightonSEO
38. What does the future look like? @RebBerbel #brightonSEO
39. REWIND @RebBerbel #brightonSEO
40. Take another look at what happened @RebBerbel #brightonSEO
41. Quantify impact @RebBerbel #brightonSEO
42. Understand outside changes @RebBerbel #brightonSEO
43. @RebBerbel #brightonSEO When did it happen?
44. When did it happen? @RebBerbel #brightonSEO
45. When did it happen? @RebBerbel #brightonSEO ➠
46. When did it happen? @RebBerbel #brightonSEO ➠
47. When did it happen? @RebBerbel #brightonSEO
48. @RebBerbel #brightonSEO ➠
49. @RebBerbel #brightonSEO ➠
50. @RebBerbel #brightonSEO ➠
51. @RebBerbel #brightonSEO What if…?
52. @RebBerbel #brightonSEO What if…?
53. What if…? @RebBerbel #brightonSEO
54. Let's recap @RebBerbel #brightonSEO
55. Time series @RebBerbel #brightonSEO
56. @RebBerbel #brightonSEO Forecast the future
57. @RebBerbel #brightonSEO Understand past changes
58. Do it better @RebBerbel #brightonSEO
59. @RebBerbel #brightonSEO
60. @RebBerbel #brightonSEO
61. Free trial. @RebBerbel #brightonSEO www.oncrawl.com/trial
62. Thank you! @RebBerbel #brightonSEO slideshare.net/Oncrawl @RebBerbel