Carbon Claims in Green-e Marketplace: Using the Green-e Logo with your Purchase of Certified Offsets

Green-e Marketplace, the nation’s leading symbol of renewable energy excellence, is now the nation’s leading symbol of excellence in energy and climate stewardship. Green-e Marketplace, a program of Center for Resource Solutions (CRS), has integrated purchases of Green-e Climate Certified offsets into the array of claims available for verification under the Program. In addition to allowing organizations to use the Green-e logo for purchases of certified renewable energy, Green-e Marketplace can now grant logo use to companies that purchase Green-e Certified Carbon Offsets as part of their environmental strategy. This expansion of Green-e Marketplace represents a continuation of our goal of offering a robust program for recognition of climate leadership. CRS hosts this free webinar introduction to this new expansion of Green-e Marketplace and how to use the nationally recognized Green-e logo with your carbon offset and climate commitment claims.

Transcript

1. May 10, 2012
   

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3. • •
   

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4. Outline
   Outline
   • Green-e Marketplace History
   • New Carbon Offset Claims in Green-e Marketplace
   • Program Requirements
   • Program Requirements
   • Claims
   • Benefits
   Benefits
   • Getting Started
   

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5. Outline
   Outline
   • Green-e Marketplace History
   • New Carbon Offset Claims in Green-e Marketplace
   • Program Requirements
   • Program Requirements
   • Claims
   • Benefits
   Benefits
   • Getting Started
   

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6. More Renewables
   o e e e ab es
   

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7. History
   I 2004 G M k t l b ki ith
   History
   In 2004, Green-e Marketplace began working with
   commercial renewable energy purchasers to help
   recognize and communicate their commitment to
   ecog e a d co u cate t e co t e t to
   renewable energy, and licensing the Green-e logo for
   qualifying purchasers to use with their renewable
   l i
   energy claims…
   …the nation’s leading symbol of renewable
   energy excellence
   

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8. Historyth ti ’ l di b l f
   Historythe nation’s leading symbol of
   renewable energy excellence
   

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9. Historyth ti ’ l di b l f
   Historythe nation’s leading symbol of
   renewable energy excellence
   Product
   Organization
   Organization
   Headquarters
   Electric Vehicles
   re:print
   re:print
   

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10. Historyth ti ’ l di b l f
    Historythe nation’s leading symbol of
    renewable energy excellence
    MS
    Products
    AIM
    Organizations
    LA
    C
    Headquarters
    

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11. Historyth ti ’ l di b l f
    Historythe nation’s leading symbol of
    renewable energy excellence
    Over
    500
    500
    Products
    

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13. i t PRINT WITH
    re:print PRINT WITH
    RENEWABLE
    ENERGY
    p
    

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14. i t PRINT WITH
    re:print PRINT WITH
    RENEWABLE
    ENERGY
    p
    Steps
    Find a Green-e
    Marketplace Certified
    Printer
    1
    Request that the printer
    use a Green-e Marketplace
    Certified Paper Line
    2
    Certified Paper Line
    

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15. Outline
    Outline
    • Green-e Marketplace History
    • New Carbon Offset Claims in Green-e Marketplace
    • Program Requirements
    • Program Requirements
    • Claims
    • Benefits
    Benefits
    • Getting Started
    

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16. M Cli t Miti ti
    More Climate Mitigation
    More Renewables
    More Renewables
    

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17. the last word
    in carbon
    offset quality
    The first and only consumer
    protection and certification
    program for retail carbon
    1. Verified reductions from high-quality projects
    2. Correct delivery and exclusive ownership of
    reductions
    program for retail carbon
    offsets.
    3. Full disclosure, complete and accurate product
    information, and no deception
    QUALITY ASSURANCES COVERING THE ENTIRE CHAIN OF CUSTODY OF THE EMISSIONS REDUCTION
    

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18. Recognition and
    Logo Licensing
    Environmental
    Leadership Action
    Purchase
    Certified Renewable
    Energy
    Purchase
    Certified Carbon
    Offsets
    

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19. Recognition and
    Logo Licensing
    Environmental
    Leadership Action
    Purchase
    Certified Renewable
    Energy
    Purchase
    Certified Carbon
    Offsets
    

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20. C b Off t
    CarbonOffsets
    In addition to allowing organizations to use the Green-e
    logo for purchases of certified renewable energy,
    Green e Marketplace can now grant logo use to
    Green-e Marketplace can now grant logo use to
    companies that purchase Green-e Certified Carbon
    Offsets as part of their environmental strategy…
    p gy
    …the nation’s leading symbol of excellence
    in energy and climate stewardship.
    

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21. Outline
    Outline
    • Green-e Marketplace History
    • New Carbon Offset Claims in Green-e Marketplace
    • Program Requirements
    • Program Requirements
    • Claims
    • Benefits
    Benefits
    • Getting Started
    

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22. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Activity
    Emissions with
    Facility
    Vehicle Fleet
    Emissions with
    clearly defined
    b d i
    Vehicle Fleet
    Combined
    boundaries
    

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23. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Activity
    aspect or portion of overall business operations;
    Facility
    Vehicle Fleet
    discrete or separable process, function, or event;
    GHG emissions can be measured separately from
    other activities
    Vehicle Fleet
    Combined Event – discrete activity that occurs no more than
    once per year and last no longer than one week
    

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24. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Activity
    Facility
    Vehicle Fleet
    building, structure, complex, or campus; GHG
    emissions can be measured separately among
    Vehicle Fleet
    Combined
    other facilities
    

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25. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Activity
    Facility
    Vehicle Fleet
    Vehicle Fleet
    Combined
    group of commercial vehicles used for a similar
    purpose
    

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26. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Activity combined renewable energy and carbon offset
    claim; Green-e Energy Certified renewable energy
    Facility
    Vehicle Fleet
    ; gy gy
    for electricity usage associated with the activity,
    facility, or vehicle fleet, and Green-e Climate
    Certified carbon offsets for non-electricity
    Vehicle Fleet
    Combined
    emissions associated with the activity, facility, or
    vehicle fleet
    

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27. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Steps
    Measure and Report
    Purchase and Reduce
    1
    2
    Communicate and Disclose
    3
    

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28. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Measure and Report
    1
    Inventory of emissions being offset (carbon
    y g (
    footprint of activity, facility, or vehicle fleet) for
    previous year
    Scopes: 1, 2, and 3*
    *Scope 3 required where 1) a significant proportion of the overall footprint AND 2) occur onsite for
    non-event activity or facility, resulting from travel and lodging for event, or controlled by participant for
    vehicle fleet
    

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29. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Measure and Report
    1
    Pre-approved credible
    methodology/protocol
    (non-comprehensive list provided)
    Pre-approved
    registries
    (non-comprehensive
    If “small” footprint or
    event, simplified
    methodologies or
    OR OR
    +
    Third-party verification
    list provided)
    methodologies or
    calculators
    (non-comprehensive list provided)
    

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30. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Measure and Report
    1
    Initial Reporting Annual Reporting
    • carbon footprint baseline
    • offset purchase for coming
    year or two years
    • information for public
    • carbon footprint for past year
    • offset purchase for coming year
    (if necessary)
    • offset purchase for reconciliation
    • information for public
    disclosure
    • offset purchase for reconciliation
    (if necessary)
    • reduction progress
    • information for public disclosure
    Annual Reconciliation
    reconcile emissions from previous year (calculated footprint at
    end of year) with offset purchase for that period (made in
    advance)
    

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31. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Purchase and Reduce
    2
    • 100% of the emissions must be matched with qualifying
    purchases of Certified Carbon Offsets
    • Proof of Certified offset purchase
    • May purchase annually for emissions in the following year or
    once for emissions over the entire 2 year term
    • Purchase for reconciliation for previous year
    

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32. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Purchase and Reduce
    2
    Requirements for internal emissions reductions to ensure substantial
    Requirements for internal emissions reductions to ensure substantial
    climate commitments on the part of participants
    • Commit to directly reducing emissions associated with the activity facility or vehicle fleet
    Commit to directly reducing emissions associated with the activity, facility, or vehicle fleet
    • Demonstrate absolute reduction (size of the footprint):
    3% over 2 years, 1% by end of first year, 1% per year for subsequent contract periods
    • Emissions intensity metric on case-by-case basis
    

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33. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Communicate and Disclose
    3
    Clear, discernable claim statements that follow
    the principles outlined in the Federal Trade
    C i i ’ G G id
    Commission’s Green Guides
    

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34. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    Communicate and Disclose
    3
    Public disclosure of offsetting and reduction information
    Public disclosure of offsetting and reduction information
    Disclose on Green-e Marketplace website:
    • Category (A ti it F ilit V hi l Fl t)
    Activity Vehicle Fleet
    • Category (Activity, Facility, Vehicle Fleet)
    • General description
    • Methodology and verifier, or registry
    +
    y
    • Location
    Facility
    • Location
    • Number of vehicles
    • Area of operation
    • Vehicle type(s)
    gy , g y
    • Reduction commitment and progress
    • Location
    • Primary use
    • Purpose
    

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35. Outline
    Outline
    • Green-e Marketplace History
    • New Carbon Offset Claims in Green-e Marketplace
    • Program Requirements
    • Program Requirements
    • Claims
    • Benefits
    Benefits
    • Getting Started
    

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36. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    MS
    Activity
    AIM
    Facility
    LA
    C
    Vehicle Fleet
    

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37. C b Off t the nation’s leading
    CarbonOffsetsthe nation s leading
    symbol of climate
    stewardship
    MS
    Combined
    AIM
    LA
    C
    

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38. Outline
    Outline
    • Green-e Marketplace History
    • New Carbon Offset Claims in Green-e Marketplace
    • Program Requirements
    • Program Requirements
    • Claims
    • Benefits
    Benefits
    • Getting Started
    

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39. The
    Advantage
    

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40. View Slide

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42. Video Interviews Product Advocacy
    Video Interviews Product Advocacy
    Case Studies
    Consumer
    P t ti
    Standards
    Case Studies Protection Advocacy
    

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43. Quarterly Webinars
    Quarterly Webinars
    

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44. Tell your story
    Tell your story.
    

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45. Outline
    Outline
    • Green-e Marketplace History
    • New Carbon Offset Claims in Green-e Marketplace
    • Program Requirements
    • Program Requirements
    • Claims
    • Benefits
    Benefits
    • Getting Started
    

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47. Resources
    / k l
    Resources
    www.green-e.org/marketplace
    www.resource-solutions.org Get the latest research and reports from CRS
    www.epa.gov/grnpower Join EPA’s Green Power Partners and Climate Leaders
    www.epa.gov/grnpower/buygp U.S. EPA’s Guide to Purchasing Green Power
    www.ftc.gov Comply with the Federal Trade Commission’s Green Guides
    www.renewableenergymarkets.com Renewable Energy Markets annual conference
    

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48. CONTACT
    Orrin Cook
    Green-e Marketplace Manager
    415-561-2106
    orrin@resource-solutions.org
    Brendan Cook
    Green-e Marketplace Analyst
    415-568-4280
    brendan@resource-solutions.org
    Todd Jones
    Green-e Climate Manager
    415-561-2118
    todd@resource-solutions.org
    Jeff Swenerton
    Communications Director
    415-561-2119
    jeff@resource-solutions org
    jeff@resource solutions.org
    @greenemarktplc
    @greenemarktplc
    facebook.com/CenterForResourceSolutions
    

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