Carbon Claims in Green-e Marketplace: Using the Green-e Logo with your Purchase of Certified Offsets

Green-e Marketplace, the nation’s leading symbol of renewable energy excellence, is now the nation’s leading symbol of excellence in energy and climate stewardship. Green-e Marketplace, a program of Center for Resource Solutions (CRS), has integrated purchases of Green-e Climate Certified offsets into the array of claims available for verification under the Program. In addition to allowing organizations to use the Green-e logo for purchases of certified renewable energy, Green-e Marketplace can now grant logo use to companies that purchase Green-e Certified Carbon Offsets as part of their environmental strategy. This expansion of Green-e Marketplace represents a continuation of our goal of offering a robust program for recognition of climate leadership. CRS hosts this free webinar introduction to this new expansion of Green-e Marketplace and how to use the nationally recognized Green-e logo with your carbon offset and climate commitment claims.

Transcript

1. May 10, 2012
3. • •
4. Outline Outline • Green-e Marketplace History • New Carbon Offset Claims in Green-e Marketplace • Program Requirements • Program Requirements • Claims • Benefits Benefits • Getting Started
5. Outline Outline • Green-e Marketplace History • New Carbon Offset Claims in Green-e Marketplace • Program Requirements • Program Requirements • Claims • Benefits Benefits • Getting Started
6. More Renewables o e e e ab es
7. History I 2004 G M k t l b ki ith History In 2004, Green-e Marketplace began working with commercial renewable energy purchasers to help recognize and communicate their commitment to ecog e a d co u cate t e co t e t to renewable energy, and licensing the Green-e logo for qualifying purchasers to use with their renewable l i energy claims… …the nation’s leading symbol of renewable energy excellence
8. Historyth ti ’ l di b l f Historythe nation’s leading symbol of renewable energy excellence
9. Historyth ti ’ l di b l f Historythe nation’s leading symbol of renewable energy excellence Product Organization Organization Headquarters Electric Vehicles re:print re:print
10. Historyth ti ’ l di b l f Historythe nation’s leading symbol of renewable energy excellence MS Products AIM Organizations LA C Headquarters
11. Historyth ti ’ l di b l f Historythe nation’s leading symbol of renewable energy excellence Over 500 500 Products
13. i t PRINT WITH re:print PRINT WITH RENEWABLE ENERGY p
14. i t PRINT WITH re:print PRINT WITH RENEWABLE ENERGY p Steps Find a Green-e Marketplace Certified Printer 1 Request that the printer use a Green-e Marketplace Certified Paper Line 2 Certified Paper Line
15. Outline Outline • Green-e Marketplace History • New Carbon Offset Claims in Green-e Marketplace • Program Requirements • Program Requirements • Claims • Benefits Benefits • Getting Started
16. M Cli t Miti ti More Climate Mitigation More Renewables More Renewables
17. the last word in carbon offset quality The first and only consumer protection and certification program for retail carbon 1. Verified reductions from high-quality projects 2. Correct delivery and exclusive ownership of reductions program for retail carbon offsets. 3. Full disclosure, complete and accurate product information, and no deception QUALITY ASSURANCES COVERING THE ENTIRE CHAIN OF CUSTODY OF THE EMISSIONS REDUCTION
18. Recognition and Logo Licensing Environmental Leadership Action Purchase Certified Renewable Energy Purchase Certified Carbon Offsets
19. Recognition and Logo Licensing Environmental Leadership Action Purchase Certified Renewable Energy Purchase Certified Carbon Offsets
20. C b Off t CarbonOffsets In addition to allowing organizations to use the Green-e logo for purchases of certified renewable energy, Green e Marketplace can now grant logo use to Green-e Marketplace can now grant logo use to companies that purchase Green-e Certified Carbon Offsets as part of their environmental strategy… p gy …the nation’s leading symbol of excellence in energy and climate stewardship.
21. Outline Outline • Green-e Marketplace History • New Carbon Offset Claims in Green-e Marketplace • Program Requirements • Program Requirements • Claims • Benefits Benefits • Getting Started
22. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Activity Emissions with Facility Vehicle Fleet Emissions with clearly defined b d i Vehicle Fleet Combined boundaries
23. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Activity aspect or portion of overall business operations; Facility Vehicle Fleet discrete or separable process, function, or event; GHG emissions can be measured separately from other activities Vehicle Fleet Combined Event – discrete activity that occurs no more than once per year and last no longer than one week
24. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Activity Facility Vehicle Fleet building, structure, complex, or campus; GHG emissions can be measured separately among Vehicle Fleet Combined other facilities
25. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Activity Facility Vehicle Fleet Vehicle Fleet Combined group of commercial vehicles used for a similar purpose
26. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Activity combined renewable energy and carbon offset claim; Green-e Energy Certified renewable energy Facility Vehicle Fleet ; gy gy for electricity usage associated with the activity, facility, or vehicle fleet, and Green-e Climate Certified carbon offsets for non-electricity Vehicle Fleet Combined emissions associated with the activity, facility, or vehicle fleet
27. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Steps Measure and Report Purchase and Reduce 1 2 Communicate and Disclose 3
28. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Measure and Report 1 Inventory of emissions being offset (carbon y g ( footprint of activity, facility, or vehicle fleet) for previous year Scopes: 1, 2, and 3* *Scope 3 required where 1) a significant proportion of the overall footprint AND 2) occur onsite for non-event activity or facility, resulting from travel and lodging for event, or controlled by participant for vehicle fleet
29. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Measure and Report 1 Pre-approved credible methodology/protocol (non-comprehensive list provided) Pre-approved registries (non-comprehensive If “small” footprint or event, simplified methodologies or OR OR + Third-party verification list provided) methodologies or calculators (non-comprehensive list provided)
30. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Measure and Report 1 Initial Reporting Annual Reporting • carbon footprint baseline • offset purchase for coming year or two years • information for public • carbon footprint for past year • offset purchase for coming year (if necessary) • offset purchase for reconciliation • information for public disclosure • offset purchase for reconciliation (if necessary) • reduction progress • information for public disclosure Annual Reconciliation reconcile emissions from previous year (calculated footprint at end of year) with offset purchase for that period (made in advance)
31. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Purchase and Reduce 2 • 100% of the emissions must be matched with qualifying purchases of Certified Carbon Offsets • Proof of Certified offset purchase • May purchase annually for emissions in the following year or once for emissions over the entire 2 year term • Purchase for reconciliation for previous year
32. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Purchase and Reduce 2 Requirements for internal emissions reductions to ensure substantial Requirements for internal emissions reductions to ensure substantial climate commitments on the part of participants • Commit to directly reducing emissions associated with the activity facility or vehicle fleet Commit to directly reducing emissions associated with the activity, facility, or vehicle fleet • Demonstrate absolute reduction (size of the footprint): 3% over 2 years, 1% by end of first year, 1% per year for subsequent contract periods • Emissions intensity metric on case-by-case basis
33. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Communicate and Disclose 3 Clear, discernable claim statements that follow the principles outlined in the Federal Trade C i i ’ G G id Commission’s Green Guides
34. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship Communicate and Disclose 3 Public disclosure of offsetting and reduction information Public disclosure of offsetting and reduction information Disclose on Green-e Marketplace website: • Category (A ti it F ilit V hi l Fl t) Activity Vehicle Fleet • Category (Activity, Facility, Vehicle Fleet) • General description • Methodology and verifier, or registry + y • Location Facility • Location • Number of vehicles • Area of operation • Vehicle type(s) gy , g y • Reduction commitment and progress • Location • Primary use • Purpose
35. Outline Outline • Green-e Marketplace History • New Carbon Offset Claims in Green-e Marketplace • Program Requirements • Program Requirements • Claims • Benefits Benefits • Getting Started
36. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship MS Activity AIM Facility LA C Vehicle Fleet
37. C b Off t the nation’s leading CarbonOffsetsthe nation s leading symbol of climate stewardship MS Combined AIM LA C
38. Outline Outline • Green-e Marketplace History • New Carbon Offset Claims in Green-e Marketplace • Program Requirements • Program Requirements • Claims • Benefits Benefits • Getting Started
39. The Advantage
42. Video Interviews Product Advocacy Video Interviews Product Advocacy Case Studies Consumer P t ti Standards Case Studies Protection Advocacy
43. Quarterly Webinars Quarterly Webinars
44. Tell your story Tell your story.
45. Outline Outline • Green-e Marketplace History • New Carbon Offset Claims in Green-e Marketplace • Program Requirements • Program Requirements • Claims • Benefits Benefits • Getting Started
47. Resources / k l Resources www.green-e.org/marketplace www.resource-solutions.org Get the latest research and reports from CRS www.epa.gov/grnpower Join EPA’s Green Power Partners and Climate Leaders www.epa.gov/grnpower/buygp U.S. EPA’s Guide to Purchasing Green Power www.ftc.gov Comply with the Federal Trade Commission’s Green Guides www.renewableenergymarkets.com Renewable Energy Markets annual conference
48. CONTACT Orrin Cook Green-e Marketplace Manager 415-561-2106 orrin@resource-solutions.org Brendan Cook Green-e Marketplace Analyst 415-568-4280 brendan@resource-solutions.org Todd Jones Green-e Climate Manager 415-561-2118 todd@resource-solutions.org Jeff Swenerton Communications Director 415-561-2119 jeff@resource-solutions org jeff@resource solutions.org @greenemarktplc @greenemarktplc facebook.com/CenterForResourceSolutions