Batch, Blast & Beyond

Email marketing strategies for Online Retailer NZ - 29 October 2014

Transcript

1. batch BLAST! & beyond
2. Robert Coleman CTO/COO Etailer Limited robert@etailer.co.nz
5. offtheback.co.nz
6. offtheback.co.nz offtheback.com.au
7. offtheback.co.nz offtheback.com.au
8. why email?
10. Age of the customer
11. Age of the customer
12. drive by purchasers Age of the customer
13. convert drive by purchasers in to repeat customers Age of the customer
14. 190 billion sent daily
15. 190 billion sent daily to 4100 million inboxes
16. Sales
17. Sales email brought
18. email brought Sales 23%
19. In the UK
20. In the UK £25 return
21. In the UK £25 return for each £1 spent
22. In the UK £25 return for each £1 spent up from £21!
23. why email?
24. why email? •huge user base
25. why email? •huge user base •high % of sales
26. why email? •huge user base •high % of sales •they’re your customers
27. CHALLENGES
28. SPAM!
29. SPAM! 71% of all email sent today
30. SPAM! 71% of all email sent today thats 134,900,000,000
31. SPAM! 71% of all email sent today thats 134,900,000,000 21 × people alive today
32. SPAM! 71% of all email sent today thats 134,900,000,000 21 × people alive today 1.3 × all the people
33. Inbox
34. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML MIME Filtering List Hygiene Legal
35. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML MIME Filtering List Hygiene Legal
36. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML MIME Filtering List Hygiene Legal
37. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML MIME Filtering List Hygiene Legal
38. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML MIME Filtering List Hygiene Legal
40. open
41. open click
42. open click convert
43. challenges
44. challenges •so much SPAM
45. challenges •so much SPAM •inbox placement
46. challenges •so much SPAM •inbox placement •getting noticed
47. how to start?
48. DIY find some software
59. and many more!
60. DIY found some software
61. DIY find some software get permission
62. DIY find some software get permission build a list
63. DIY find some software get permission build a list start communicating!
64. HELP find some experts
65. HELP find some experts
66. how to start
67. how to start •software or partner
68. how to start •software or partner •permission list
69. how to start •software or partner •permission list •batch & blast
70. one size doesn't fit all!
71. we want to be
72. relevant we want to be
73. relevant & targeted we want to be
74. relevant & targeted we want to be & automated?!
75. targeting
76. targeting explicit preferences
77. targeting explicit preferences demographics
78. targeting explicit preferences demographics purchase history
79. targeting explicit preferences demographics purchase history behaviour
80. targeting explicit preferences demographics purchase history behaviour lifecycle
81. personalise
82. personalise types of email
83. personalise types of email Hi Robert!
84. personalise types of email Hi Robert! subject line
85. personalise types of email Hi Robert! subject line product
86. personalise types of email Hi Robert! subject line discounts product
87. personalise types of email Hi Robert! subject line send time discounts product
88. personalise types of email Hi Robert! subject line send time discounts product sorting
89. personalise types of email Hi Robert! subject line send time discounts product sorting frequency
90. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events
91. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events
92. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events new subscriber orientation
93. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events new subscriber orientation abandoned cart
94. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase
95. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase write a review
96. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase write a review social share
97. personalise types of email Hi Robert! subject line send time discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase write a review social share win back
98. automation
99. automation
100. start
101. start small
102. be
103. be useful
104. be useful don’t be
105. be useful don’t be creepy!
106. use
107. use automation
108. use automation tactically!
109. Happy emailing! Robert Coleman robert@etailer.co.nz