Rob Russini serves as Senior Director of Marketing for Hudson Heritage Federal Credit Union. Rob has overseen marketing and communications for the credit union since January 2018 and additionally, has helped spearhead special projects around innovation, collaboration, customer experience, and strategic planning.

Prior to joining Hudson Heritage Federal Credit Union, Rob held management roles in both the energy and financial sectors, including within retail banking for several financial institutions. Rob has also held several advisory board positions in the educational and non-profit sectors throughout the tri-state area. Rob holds an MBA in Marketing from Babson College and is finishing a second Master Degree in Integrated Marketing Communications through Northwestern University.

Rob’s research and interests lie in marketing strategy consisting of integrated marketing and branding through innovation and personalization. Rob is a member of the Forbes Communication Council and has spoken on topics consisting of branding, digital marketing, customer experience, segmentation, marketing analytics, and strategic marketing.