Amazon sellers
Amazon sellers can use the Voice of the Customer (VOC), a tool to understand their customers' needs and opinions. This allows sellers to improve their business while also meeting customer service standards.
This tool can be found in Seller Central. Click on the Voice of the Customer link to access it. You can access a variety of reports including the average rating, number reviews, specific keywords and sentiment. CX Health is another feature in the VOC dashboard. It compares NCX rates with similar offers. Excellent rates are displayed in dark green, while poor NCX rates appear in red.
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