Mastering Mental Health in Marketing

Slides, taken from the April 2024 edition of London SEO, in which Ryan explains the current state of people's mental health when working in marketing while giving actionable tips and advice on what to do to combat poor mental health in the space.

Transcript

1. Mastering Mental Health in Digital Marketing’s Always On World Ryan Jones SEOTesting speakerdeck.com/ryanatseotesting/mastering-mental-health-in-marketings-always-on-world @RyanJonesSEO
2. @RyanJonesSEO // @seo_testing #LondonSEO Hi, my name’s Ryan! 󰗝 - Marketing Lead @ SEOTesting - 9th Year Working in Digital Marketing Roles - Spent Time Agency, In-House & Freelance
3. What We’ll Cover ✏ 01 Causes 02 Employees 03 Employers 04 Thoughts @RyanJonesSEO // @seo_testing #LondonSEO
5. Story Time… @RyanJonesSEO // @seo_testing #LondonSEO
7. This raised some important questions! @RyanJonesSEO // @seo_testing #LondonSEO
8. Why on Earth was my phone battery allowed to get down to 9%? 😱 @RyanJonesSEO // @seo_testing #LondonSEO
9. Why the f**k was I awake at 2:34 in the morning? 🤔 @RyanJonesSEO // @seo_testing #LondonSEO
10. How many people are going through the same thing as us right now? 🤔 @RyanJonesSEO // @seo_testing #LondonSEO
11. @RyanJonesSEO // @seo_testing *Headspace 80% of all professionals say they experience the “Sunday scaries” on some occasion. #LondonSEO
12. @RyanJonesSEO // @seo_testing *Headspace Over 90% of Millennials and Gen Z reporting they experience the Sunday scaries on a regular basis. #LondonSEO
14. Is this a symptom to a bigger problem? 🤔 @RyanJonesSEO // @seo_testing #LondonSEO
16. @RyanJonesSEO // @seo_testing *Spill (2023) 61% of employees said they left a job or planned to leave a job in the next 12 months due to poor mental health. #LondonSEO
17. @RyanJonesSEO // @seo_testing *Spill Around 828,000 employees suffer from work-related stress, depression or anxiety every year. #LondonSEO
18. @RyanJonesSEO // @seo_testing *Spill (2023) 17% of employees will struggle with a diagnosed mental health condition this year. #LondonSEO
20. The cost to the workplace is massive! 💰 @RyanJonesSEO // @seo_testing #LondonSEO
21. @RyanJonesSEO // @seo_testing *Spill Poor workplace mental health costs UK employers around £56 billion every year, with a 25% increase since 2019. #LondonSEO
23. @RyanJonesSEO // @seo_testing *Spill 28% of all sick days taken in the UK are due to poor employee mental health. #LondonSEO
24. @RyanJonesSEO // @seo_testing *Spill The cost of staff turnover due to poor mental health has increased over 150% in the last three years. #LondonSEO
26. So… What causes these issues? Especially for us marketers? @RyanJonesSEO // @seo_testing #LondonSEO
27. @RyanJonesSEO // @seo_testing #LondonSEO Burnout Remote Work Core Updates
28. @RyanJonesSEO // @seo_testing Burnout Remote Work Core Updates #LondonSEO
30. @RyanJonesSEO // @seo_testing Burnout is a form of exhaustion caused by constantly feeling swamped. It's a result of excessive and prolonged emotional, physical, and mental stress. *WebMD #LondonSEO
31. @RyanJonesSEO // @seo_testing Burnout happens when you're overwhelmed, emotionally drained, and unable to keep up with life's incessant demands. *WebMD #LondonSEO
32. @RyanJonesSEO // @seo_testing But there’s another form of burnout we should be concerned about… #LondonSEO
34. @RyanJonesSEO // @seo_testing Burnout in the course of employment can make one feel emotionally drained and unable to function in the context of work and other aspects of life. *Centre for Addiction and Mental Health #LondonSEO
35. @RyanJonesSEO // @seo_testing Career burnout can reduce productivity and can lower your motivation and cause you to feel helpless, hopeless and resentful. *Centre for Addiction and Mental Health #LondonSEO
36. @RyanJonesSEO // @seo_testing Career-Burnout Causes: - Lack of Control - Schedule, Assignments, Work - Unclear Job Expectations - Dysfunctional Workplace Dynamics - Work / Life Imbalance #LondonSEO
37. @RyanJonesSEO // @seo_testing 54% of UK tech employees now work more on weekends and in the evenings than before Covid, and struggle to maintain a healthy work-life balance. #LondonSEO
38. @RyanJonesSEO // @seo_testing #BrightonSEO Burnout Remote Work Core Updates
40. @RyanJonesSEO // @seo_testing Remote Work Benefits - Less time spent commuting. - Greater flexibility in working hours. - Reduced turnover in staff. - Reduced need for office space. #LondonSEO
41. The world ain’t all sunshine and rainbows!
42. @RyanJonesSEO // @seo_testing Drawbacks to Remote Work: - Partial or complete loss, of work/life balance. - Less human interaction. - Delayed response times. - Frequent meetings. #LondonSEO
44. @RyanJonesSEO // @seo_testing #LondonSEO *NHS Wales (299 People Study) 1 in 2 people reported increased feelings of loneliness when working from home.
45. @RyanJonesSEO // @seo_testing *NHS Wales (299 People Study) 1 in 2 people stated that working from home had worsened their mental wellbeing. #LondonSEO
46. @RyanJonesSEO // @seo_testing *NHS Wales (299 People Study) 1 in 4 people reported that working from home had increased their alcohol consumption. #LondonSEO
47. @RyanJonesSEO // @seo_testing Burnout Remote Work Core Updates #LondonSEO
49. @RyanJonesSEO // @seo_testing Marketers are Judged on KPIs - Organic Clicks & Impressions - On-Page Metrics - Conversion Rates - Revenue & Profit #LondonSEO
50. @RyanJonesSEO // @seo_testing #LondonSEO
52. @RyanJonesSEO // @seo_testing #LondonSEO
53. What can we, as employees, do to improve our mental health? @RyanJonesSEO // @seo_testing #LondonSEO
54. @RyanJonesSEO // @seo_testing Tip 1: Put your own oxygen mask on first. #LondonSEO
56. @RyanJonesSEO // @seo_testing We can’t help our managers, teams and other colleagues to the best of our abilities if we’re not 100% ourselves. #LondonSEO
57. @RyanJonesSEO // @seo_testing #LondonSEO
58. @RyanJonesSEO // @seo_testing Humans are great at picking up the stress of others. If we’re burned out, it will spread to the wider team. #LondonSEO
60. @RyanJonesSEO // @seo_testing Sometimes, pulling back and focussing on ourselves can help us become better employees and managers. #LondonSEO
61. @RyanJonesSEO // @seo_testing Tip 2: Build & maintain a healthy work / life balance. #LondonSEO
63. @RyanJonesSEO // @seo_testing Implement a “Shut Down” ritual, at the end of the day to tell your brain that you have finished work. #LondonSEO
64. @RyanJonesSEO // @seo_testing For crying out loud… Take your lunch break. You’re entitled to it, use it! The same goes for your holidays, too. #LondonSEO
66. @RyanJonesSEO // @seo_testing #BrightonSEO Find something outside of work to engage in. Having something to look forward to makes disconnecting easier.
68. FFS! Why do I do this to myself?
69. What about employers? Can they help support our mental health, too? @RyanJonesSEO // @seo_testing #LondonSEO
71. @RyanJonesSEO // @seo_testing Be a leader, not a boss. Lead by example. #LondonSEO
72. @RyanJonesSEO // @seo_testing Remember what I said about staff using their holidays? Yes, this applies to you, too! #LondonSEO
74. @RyanJonesSEO // @seo_testing It’s not just about what you do as an individual, though. #LondonSEO
75. @RyanJonesSEO // @seo_testing It’s also about what your company does for your employees. #LondonSEO
77. @RyanJonesSEO // @seo_testing Provide appropriate training, on the job support and mentoring schemes for your staff (and you, too). #LondonSEO
78. @RyanJonesSEO // @seo_testing If you don’t already have one, create a mental health policy for yourself and your staff to adhere to. #LondonSEO
79. @RyanJonesSEO // @seo_testing Create a culture of support and understanding around mental health issues. Don’t shy away from tough talks. #LondonSEO
81. @RyanJonesSEO // @seo_testing - Mental Health Policy from Barnsley Borough Council: https://t.ly/e5hPJ - Mental Health Training from Mind: https://t.ly/9Vlob (eLearning Courses, Virtual Training & More) - Headspace: https://t.ly/dmiGC Meditation App - Starting at £4.17 per Month #LondonSEO
83. @RyanJonesSEO // @seo_testing It’s not just about the little things. But the little things go a long way! #LondonSEO
84. @RyanJonesSEO // @seo_testing #LondonSEO
85. @RyanJonesSEO // @seo_testing #LondonSEO
87. Some Final Thoughts @RyanJonesSEO // @seo_testing #LondonSEO
88. @RyanJonesSEO // @seo_testing - Mental health at work is in focus more than it ever has been, which is an incredibly good thing! - Now that remote work is the norm for a lot of people, we need to start taking mental health at work more seriously. - If left to fester, burnout can spread from one team member through to the rest of your team. #LondonSEO
90. @RyanJonesSEO // @seo_testing - Taking your lunch break, taking holidays and not working after 5pm should be the bare minimum, not just the norm. - There are plenty of resources out there for employers who want to help staff better manage their mental health. - If you’re a manager, set the example by doing these things yourself. Don’t set a bad example for staff to follow. #LondonSEO
92. I want to leave you with one final point… @RyanJonesSEO // @seo_testing #LondonSEO
93. @RyanJonesSEO // @seo_testing You can still be a great SEO / Digital Marketer / Business Owner, without spending all of your time at work and burning yourself out. #LondonSEO
94. @RyanJonesSEO // @seo_testing #LondonSEO
95. Connect With Me! 󰛈 Twitter (X) - @RyanJonesSEO LinkedIn - /Ryan-G-Jones/ seotesting.com seotesting.com/partner/londonseo (Extended Trial)