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Mastering Mental Health in Marketing

Ryan Jones
April 16, 2024

Mastering Mental Health in Marketing

Slides, taken from the April 2024 edition of London SEO, in which Ryan explains the current state of people's mental health when working in marketing while giving actionable tips and advice on what to do to combat poor mental health in the space.

Ryan Jones

April 16, 2024


  1. Mastering Mental Health in Digital Marketing’s Always On World Ryan

    Jones SEOTesting speakerdeck.com/ryanatseotesting/mastering-mental-health-in-marketings-always-on-world @RyanJonesSEO
  2. @RyanJonesSEO // @seo_testing #LondonSEO Hi, my name’s Ryan! 󰗝 -

    Marketing Lead @ SEOTesting - 9th Year Working in Digital Marketing Roles - Spent Time Agency, In-House & Freelance
  3. What We’ll Cover ✏ 01 Causes 02 Employees 03 Employers

    04 Thoughts @RyanJonesSEO // @seo_testing #LondonSEO
  4. Why on Earth was my phone battery allowed to get

    down to 9%? 😱 @RyanJonesSEO // @seo_testing #LondonSEO
  5. Why the f**k was I awake at 2:34 in the

    morning? 🤔 @RyanJonesSEO // @seo_testing #LondonSEO
  6. How many people are going through the same thing as

    us right now? 🤔 @RyanJonesSEO // @seo_testing #LondonSEO
  7. @RyanJonesSEO // @seo_testing *Headspace 80% of all professionals say they

    experience the “Sunday scaries” on some occasion. #LondonSEO
  8. @RyanJonesSEO // @seo_testing *Headspace Over 90% of Millennials and Gen

    Z reporting they experience the Sunday scaries on a regular basis. #LondonSEO
  9. @RyanJonesSEO // @seo_testing *Spill (2023) 61% of employees said they

    left a job or planned to leave a job in the next 12 months due to poor mental health. #LondonSEO
  10. @RyanJonesSEO // @seo_testing *Spill (2023) 17% of employees will struggle

    with a diagnosed mental health condition this year. #LondonSEO
  11. @RyanJonesSEO // @seo_testing *Spill Poor workplace mental health costs UK

    employers around £56 billion every year, with a 25% increase since 2019. #LondonSEO
  12. @RyanJonesSEO // @seo_testing *Spill 28% of all sick days taken

    in the UK are due to poor employee mental health. #LondonSEO
  13. @RyanJonesSEO // @seo_testing *Spill The cost of staff turnover due

    to poor mental health has increased over 150% in the last three years. #LondonSEO
  14. @RyanJonesSEO // @seo_testing Burnout is a form of exhaustion caused

    by constantly feeling swamped. It's a result of excessive and prolonged emotional, physical, and mental stress. *WebMD #LondonSEO
  15. @RyanJonesSEO // @seo_testing Burnout happens when you're overwhelmed, emotionally drained,

    and unable to keep up with life's incessant demands. *WebMD #LondonSEO
  16. @RyanJonesSEO // @seo_testing Burnout in the course of employment can

    make one feel emotionally drained and unable to function in the context of work and other aspects of life. *Centre for Addiction and Mental Health #LondonSEO
  17. @RyanJonesSEO // @seo_testing Career burnout can reduce productivity and can

    lower your motivation and cause you to feel helpless, hopeless and resentful. *Centre for Addiction and Mental Health #LondonSEO
  18. @RyanJonesSEO // @seo_testing Career-Burnout Causes: - Lack of Control -

    Schedule, Assignments, Work - Unclear Job Expectations - Dysfunctional Workplace Dynamics - Work / Life Imbalance #LondonSEO
  19. @RyanJonesSEO // @seo_testing 54% of UK tech employees now work

    more on weekends and in the evenings than before Covid, and struggle to maintain a healthy work-life balance. #LondonSEO
  20. @RyanJonesSEO // @seo_testing Remote Work Benefits - Less time spent

    commuting. - Greater flexibility in working hours. - Reduced turnover in staff. - Reduced need for office space. #LondonSEO
  21. @RyanJonesSEO // @seo_testing Drawbacks to Remote Work: - Partial or

    complete loss, of work/life balance. - Less human interaction. - Delayed response times. - Frequent meetings. #LondonSEO
  22. @RyanJonesSEO // @seo_testing #LondonSEO *NHS Wales (299 People Study) 1

    in 2 people reported increased feelings of loneliness when working from home.
  23. @RyanJonesSEO // @seo_testing *NHS Wales (299 People Study) 1 in

    2 people stated that working from home had worsened their mental wellbeing. #LondonSEO
  24. @RyanJonesSEO // @seo_testing *NHS Wales (299 People Study) 1 in

    4 people reported that working from home had increased their alcohol consumption. #LondonSEO
  25. @RyanJonesSEO // @seo_testing Marketers are Judged on KPIs - Organic

    Clicks & Impressions - On-Page Metrics - Conversion Rates - Revenue & Profit #LondonSEO
  26. What can we, as employees, do to improve our mental

    health? @RyanJonesSEO // @seo_testing #LondonSEO
  27. @RyanJonesSEO // @seo_testing We can’t help our managers, teams and

    other colleagues to the best of our abilities if we’re not 100% ourselves. #LondonSEO
  28. @RyanJonesSEO // @seo_testing Humans are great at picking up the

    stress of others. If we’re burned out, it will spread to the wider team. #LondonSEO
  29. @RyanJonesSEO // @seo_testing Sometimes, pulling back and focussing on ourselves

    can help us become better employees and managers. #LondonSEO
  30. @RyanJonesSEO // @seo_testing Implement a “Shut Down” ritual, at the

    end of the day to tell your brain that you have finished work. #LondonSEO
  31. @RyanJonesSEO // @seo_testing For crying out loud… Take your lunch

    break. You’re entitled to it, use it! The same goes for your holidays, too. #LondonSEO
  32. @RyanJonesSEO // @seo_testing #BrightonSEO Find something outside of work to

    engage in. Having something to look forward to makes disconnecting easier.
  33. What about employers? Can they help support our mental health,

    too? @RyanJonesSEO // @seo_testing #LondonSEO
  34. @RyanJonesSEO // @seo_testing Remember what I said about staff using

    their holidays? Yes, this applies to you, too! #LondonSEO
  35. @RyanJonesSEO // @seo_testing Provide appropriate training, on the job support

    and mentoring schemes for your staff (and you, too). #LondonSEO
  36. @RyanJonesSEO // @seo_testing If you don’t already have one, create

    a mental health policy for yourself and your staff to adhere to. #LondonSEO
  37. @RyanJonesSEO // @seo_testing Create a culture of support and understanding

    around mental health issues. Don’t shy away from tough talks. #LondonSEO
  38. @RyanJonesSEO // @seo_testing - Mental Health Policy from Barnsley Borough

    Council: https://t.ly/e5hPJ - Mental Health Training from Mind: https://t.ly/9Vlob (eLearning Courses, Virtual Training & More) - Headspace: https://t.ly/dmiGC Meditation App - Starting at £4.17 per Month #LondonSEO
  39. @RyanJonesSEO // @seo_testing It’s not just about the little things.

    But the little things go a long way! #LondonSEO
  40. @RyanJonesSEO // @seo_testing - Mental health at work is in

    focus more than it ever has been, which is an incredibly good thing! - Now that remote work is the norm for a lot of people, we need to start taking mental health at work more seriously. - If left to fester, burnout can spread from one team member through to the rest of your team. #LondonSEO
  41. @RyanJonesSEO // @seo_testing - Taking your lunch break, taking holidays

    and not working after 5pm should be the bare minimum, not just the norm. - There are plenty of resources out there for employers who want to help staff better manage their mental health. - If you’re a manager, set the example by doing these things yourself. Don’t set a bad example for staff to follow. #LondonSEO
  42. @RyanJonesSEO // @seo_testing You can still be a great SEO

    / Digital Marketer / Business Owner, without spending all of your time at work and burning yourself out. #LondonSEO
  43. Connect With Me! 󰛈 Twitter (X) - @RyanJonesSEO LinkedIn -

    /Ryan-G-Jones/ seotesting.com seotesting.com/partner/londonseo (Extended Trial)