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Mastering Mental Health in Marketing's "Always-On" World

Mastering Mental Health in Marketing's "Always-On" World

A look into the "always-on" world of digital marketing and how it impacts the mental health of employees within the industry.

This talk deck, presented at BrightonSEO in September of 2023, goes deep on the mental health and burnout issues seen by employees and employers within digital marketing and offers some practical tips on managing your mental health.

Ryan Jones

August 30, 2023
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Transcript

  1. Mastering Mental Health
    in Digital Marketing’s
    Always On World
    Ryan Jones
    SEOTesting
    Speakerdeck.com/ryanatseotesting
    @RyanJonesSEO

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  2. @RyanJonesSEO // @seo_testing #BrightonSEO
    Hi, my name’s Ryan! 󰗝
    - Marketing Lead @ SEOTesting
    - 9th Year Working in Digital Marketing Roles
    - Spent Time Agency, In-House & Freelance

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  3. What We’ll Cover ✏
    01
    Causes
    02
    Employees
    03
    Employers
    04
    Thoughts
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  4. Story Time…
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  5. This raised some
    important questions!
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  6. Why on Earth was my
    phone battery allowed
    to get down to 9%?
    😱
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  7. Why the f**k was I
    awake at 2:34 in the
    morning? 🤔
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  8. How many people are
    going through the same
    thing as us right now?
    🤔
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  9. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Headspace
    80% of all professionals say they
    experience the “Sunday scaries” on
    some occasion.

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  10. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Headspace
    Over 90% of Millennials and Gen Z
    reporting they experience the Sunday
    scaries on a regular basis.

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  11. Is this a symptom to a
    bigger problem? 🤔
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  12. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Spill
    61% of employees said they left a job or
    planned to leave a job in the next 12 months
    due to poor mental health.

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  13. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Spill
    Around 828,000 employees suffer from
    work-related stress, depression or anxiety every
    year.

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  14. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Spill
    17% of employees will struggle with a
    diagnosed mental health condition this year.

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  15. The cost to the
    workplace is massive!
    💰
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  16. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Spill
    Poor workplace mental health costs UK
    employers around £56 billion every year, with a
    25% increase since 2019.

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  17. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Spill
    28% of all sick days taken in the UK are due to
    poor employee mental health.

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  18. @RyanJonesSEO // @seo_testing #BrightonSEO
    *Spill
    The cost of staff turnover due to poor mental
    health has increased over 150% in the last
    three years.

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  19. So… What causes these
    issues? Especially for us
    marketers?
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  20. @RyanJonesSEO // @seo_testing #BrightonSEO
    Burnout
    Remote
    Work
    Core
    Updates

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  21. @RyanJonesSEO // @seo_testing #BrightonSEO
    Burnout
    Remote
    Work
    Core
    Updates

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  22. @RyanJonesSEO // @seo_testing #BrightonSEO
    Burnout is a form of exhaustion caused
    by constantly feeling swamped. It's a
    result of excessive and prolonged
    emotional, physical, and mental stress.
    *WebMD

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  23. @RyanJonesSEO // @seo_testing #BrightonSEO
    Burnout happens when you're
    overwhelmed, emotionally drained, and
    unable to keep up with life's incessant
    demands.
    *WebMD

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  24. @RyanJonesSEO // @seo_testing #BrightonSEO
    But there’s another form of burnout we
    should be concerned about…

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  25. @RyanJonesSEO // @seo_testing #BrightonSEO
    Burnout in the course of employment
    can make one feel emotionally drained
    and unable to function in the context of
    work and other aspects of life.
    *Centre for Addiction and Mental Health

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  26. @RyanJonesSEO // @seo_testing #BrightonSEO
    Career burnout can reduce productivity
    and can lower your motivation and cause
    you to feel helpless, hopeless and
    resentful.
    *Centre for Addiction and Mental Health

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  27. @RyanJonesSEO // @seo_testing #BrightonSEO
    Career-Burnout Causes:
    - Lack of Control - Schedule, Assignments, Work
    - Unclear Job Expectations
    - Dysfunctional Workplace Dynamics
    - Work / Life Imbalance

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  28. @RyanJonesSEO // @seo_testing #BrightonSEO
    54% of UK tech employees now work more on
    weekends and in the evenings than before
    Covid, and struggle to maintain a healthy
    work-life balance.

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  29. @RyanJonesSEO // @seo_testing #BrightonSEO
    Burnout
    Remote
    Work
    Core
    Updates

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  30. @RyanJonesSEO // @seo_testing #BrightonSEO
    Remote Work Benefits
    - Less time spent commuting.
    - Greater flexibility in working hours.
    - Reduced turnover in staff.
    - Reduced need for office space.

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  31. The world
    ain’t all
    sunshine and
    rainbows!

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  32. @RyanJonesSEO // @seo_testing #BrightonSEO
    Drawbacks to Remote Work:
    - Partial or complete loss, of work/life balance.
    - Less human interaction.
    - Delayed response times.
    - Frequent meetings.

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  33. @RyanJonesSEO // @seo_testing #BrightonSEO
    *NHS Wales (299 People Study)
    1 in 2 people reported increased
    feelings of loneliness when working
    from home.

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  34. @RyanJonesSEO // @seo_testing #BrightonSEO
    *NHS Wales (299 People Study)
    1 in 2 people stated that working
    from home had worsened their mental
    wellbeing.

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  35. @RyanJonesSEO // @seo_testing #BrightonSEO
    *NHS Wales (299 People Study)
    1 in 4 people reported that working
    from home had increased their
    alcohol consumption.

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  36. @RyanJonesSEO // @seo_testing #BrightonSEO
    Burnout
    Remote
    Work
    Core
    Updates

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  37. @RyanJonesSEO // @seo_testing #BrightonSEO
    Marketers are Judged on KPIs
    - Organic Clicks & Impressions
    - On-Page Metrics
    - Conversion Rates
    - Revenue & Profit

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  38. @RyanJonesSEO // @seo_testing #BrightonSEO

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  39. What can we, as
    employees, do to improve
    our mental health?
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  40. @RyanJonesSEO // @seo_testing #BrightonSEO
    Put your own oxygen mask on
    first.

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  41. @RyanJonesSEO // @seo_testing #BrightonSEO
    We can’t help our managers, teams and other
    colleagues to the best of our abilities if we’re
    not 100% ourselves.

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  42. @RyanJonesSEO // @seo_testing #BrightonSEO
    Humans are great at picking up the stress of
    others. If we’re burned out, it will spread to the
    wider team.

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  43. @RyanJonesSEO // @seo_testing #BrightonSEO
    Sometimes, pulling back and focussing on
    ourselves can help us become better employees
    and managers.

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  44. @RyanJonesSEO // @seo_testing #BrightonSEO
    Build & maintain a healthy
    work / life balance.

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  45. @RyanJonesSEO // @seo_testing #BrightonSEO
    Implement a “Shut Down” ritual, at the end of
    the day to tell your brain that you have finished
    work.

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  46. @RyanJonesSEO // @seo_testing #BrightonSEO
    For crying out loud… Take your lunch break.
    You’re entitled to it, use it! The same goes for
    your holidays, too.

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  47. @RyanJonesSEO // @seo_testing #BrightonSEO
    Find something outside of work to engage in.
    Having something to look forward to makes
    disconnecting easier.

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  48. FFS! Why
    do I do this
    to myself?

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  49. What about employers?
    Can they help support our
    mental health, too?
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  50. @RyanJonesSEO // @seo_testing #BrightonSEO
    Be a leader, not a boss.
    Lead by example.

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  51. @RyanJonesSEO // @seo_testing #BrightonSEO
    Remember what I said about staff using their
    holidays? Yes, this applies to you, too!

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  52. @RyanJonesSEO // @seo_testing #BrightonSEO
    It’s not just about what you do as an individual,
    though.

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  53. @RyanJonesSEO // @seo_testing #BrightonSEO
    It’s also about what your company does for your
    employees.

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  54. @RyanJonesSEO // @seo_testing #BrightonSEO
    Provide appropriate training, on the job support
    and mentoring schemes for your staff (and you,
    too).

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  55. @RyanJonesSEO // @seo_testing #BrightonSEO
    If you don’t already have one, create a mental
    health policy for yourself and your staff to
    adhere to.

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  56. @RyanJonesSEO // @seo_testing #BrightonSEO
    Create a culture of support and understanding
    around mental health issues. Don’t shy away
    from tough talks.

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  57. @RyanJonesSEO // @seo_testing #BrightonSEO
    - Mental Health Policy from Barnsley Borough Council:
    https://t.ly/e5hPJ
    - Mental Health Training from Mind: https://t.ly/9Vlob
    (eLearning Courses, Virtual Training & More)
    - Headspace: https://t.ly/dmiGC
    Meditation App - Starting at £4.17 per Month

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  58. @RyanJonesSEO // @seo_testing #BrightonSEO
    It’s not just about the little things. But the little
    things go a long way!

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  59. @RyanJonesSEO // @seo_testing #BrightonSEO

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  60. Some Final Thoughts
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  61. @RyanJonesSEO // @seo_testing #BrightonSEO
    - Mental health at work is in focus more than it ever has been,
    which is an incredibly good thing!
    - Now that remote work is the norm for a lot of people, we
    need to start taking mental health at work more seriously.
    - If left to fester, burnout can spread from one team member
    through to the rest of your team.

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  62. @RyanJonesSEO // @seo_testing #BrightonSEO
    - Taking your lunch break, taking holidays and not working
    after 5pm should be the bare minimum, not just the norm.
    - There are plenty of resources out there for employers who
    want to help staff better manage their mental health.
    - If you’re a manager, set the example by doing these things
    yourself. Don’t set a bad example for staff to follow.

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  63. I want to leave you with
    one final point…
    @RyanJonesSEO // @seo_testing #BrightonSEO

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  64. @RyanJonesSEO // @seo_testing #BrightonSEO
    You can still be a great SEO / Digital Marketer /
    Business Owner, without spending all of your
    time at work and burning yourself out.

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  65. @RyanJonesSEO // @seo_testing #BrightonSEO

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  66. Connect With Me! 󰛈
    Twitter (X) - @RyanJonesSEO
    LinkedIn - /Ryan-G-Jones/
    seotesting.com
    speakerdeck.com/ryanatseotesting

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