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Selling Points
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sactv
February 25, 2018
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Selling Points
sactv
February 25, 2018
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Transcript
HOW TO CLOSE Y O U M U S T
F I R S T S E A T H E C L O S E
DECIDING THE BUYER TYPE
QR CODES = DOORS A L W A Y S
S T A R T W I T H O B J E C T I V E F O U N D A T I O N SCAN HERE
DESIRE AND POSSIBILITY S E E T H E C
L O S E KNOWLEDGE TO DESIRE = WOOD TO A FIRE DESIRE + POSSIBILTY = ACTION
CHOOSE THE BUYER TYPE A S K Q U E
S T I O N S & T A K E N O T E S
THE DOLPHIN 1. VISUAL PRESENTATION 2. INCREASED BUZZ & EXCITEMENT
3. PULL MARKETING
THE SHARK 1. CLEAR & DIRECT COMMUNIC ATION 2. NO
NEED TO UNDERSTAND SOCIAL MEDIA 3. AN AFFORDABLE LONGTERM INVESTMENT
THE SEA URCHIN 1. TEST: SPEED & STEPS 2. METRICS
3. RESPONSIBILITY TO INCREASE NUMBERS
THE WHALE 1. THE ABILITY TO EMOTIONALIZE 2. INCREASE AWARENESS
OF A C AUSE 3. INCREASE THE EXPOSURE OF THE CITY
PRODUCT USAGE WHAT PROBLEMS C AN WE RESOLVE?
BADGES | BUSINESS CARDS | PAMPHLETS L I F E
S T Y L E M A R K E T I N G V I D E O S H O S T | P R O D U C E R I D : 0 2 DUANTE L. MOORE
MAGAZINES (ADS)
EMPLOYEES & CUSTOMERS
GYMS
GIFTS | BASKETS | CARDS | BAGS
RESTAURANTS BARS
PRODUCTS & LABELS
ASSUME THE CLOSE W E L C O M E
Y O U R P R O S P E C T S T O T H E F U T U R E SCAN HERE
QUESTIONS | COMMENTS | CONCERNS