April 2023 ENG

Transcript

1. We know what Ukraine is watching TV viewing survey April 2023
2. SUMMARY • Group of general viewing channels in April has increased (plus 3.19 percentage points to 45.25%). • In second place is a group of entertainment channels, which viewing share in April added 2.74 pp and reached a mark of 18.68%. • The group of movie channels is in third place - in April, the group's viewing share was at the level of 7.04% (minus 7.38 p.p.). • A group of documentary channels asked for only 0.04 p.p. and ranks fourth with a rate of 6.29%. • Group of TV series, which viewing share was 5.73%, which is 0.10 p.p. below the indicator in March, it was in fifth place. In sixth place is the group of news channels (viewing share of 5.27%, minus 0.11 p.p.), and in seventh place is the group of children's channels (viewing share of 4.63%, growth by 0.28 p.p.). • The share of viewing of the group of sports channels increased by 0.94 percentage points to 2.28%, and the group rose to eighth place. • In ninth place was a group of music channels (viewing share in April increased by 0.13 percentage points to 1.34%). The group of regional channels holds the tenth place with an indicator of 0.54% (plus 0.03 p.p.).
3. TV channels groups by genres 42,05 15,94 14,42 6,33 5,83 5,38 4,35 1,39 1,34 0,83 2,13 45,25 18,68 7,04 6,29 5,73 5,27 4,63 2,28 1,51 0,54 2,77 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Movie Documentary TV series News Children's Sports Music Regional Other TV channels groups by genres, Shr % March April
4. Channels of general viewing, April 2023 • Novy Channel (viewing share 9.21%, growth by 1.11 p.p.) rose to first place in the group. • STB channel (viewing share increased by 0.41 p.p.) lost first place and took second place with a viewing share of 8.77%. The Novy Channel generated 790.4 thousand contacts, and in STB this figure was 657.6 thousand. • 2+2 took third place with a viewing share of 7.11% (plus 1.52 percentage points and 769.5 thousand contacts). • Channel 1+1 Ukraine ranks fourth, adding 0.82 percentage points in April. (Viewing share 6.25%, number of contacts with the channel - 733.5 thousand.). • Channel 1+1 Marathon in April fell by 0.62 percentage points and is in fifth place with a rate of 5.14% (599.5 thousand contacts generated), and the ICTV channel is in sixth place with a rate of 4.83% (minus 0.44 p.p., 557.5 thousand contacts generated) . 5.39 million contacts with viewers' devices occurred for general viewing channels in April.
5. Channels of general viewing, Shr%, April 2023 9,21 8,77 7,11 6,25 5,14 4,83 2,16 0,92 0,4 0,23 0,11 0,1 0,01 0, 0, 0,00 3,50 7,00 10,50 Novy STB 2+2 1+1 Ukraine 1+1 Marathon ICTV NTN Inter Channel 5 K1 K2 DOM Televselennaya NASHE Channel… Channels of general viewing, Shr%, April 2023
6. Channels of general viewing, average time spent, April 2023 00:51:17 01:04:43 00:44:37 00:46:29 00:48:00 00:51:04 00:47:45 00:31:17 00:20:07 00:17:06 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy STB 2+2 1+1 Ukraine 1+1 Marathon ICTV NTN Inter Channel 5 K1 Channels of general viewing, Ats, April 2023
7. Channels of general viewing, coverage, April 2023 790 372 657 601 769 522 733 446 599 494 557 458 363 582 279 141 176 003 169 951 102 458 148 016 45 375 1 731 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 Novy STB 2+2 1+1 Ukraine 1+1 Marathon ICTV NTN Inter Channel 5 K1 K2 DOM Televselennaya NASHE Channel "Ukraine" Channels of general viewing, Cov# (A-approximation), April 2023
8. General viewing channels, weekdays • On weekdays in April, Novy Channel has taken the first place. • STB is in second place. • 2+2 is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 2+2. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, April 2023 • Viasat Kino HD channel holds the first position in March (viewing share 2.94%, decrease by 0.15 p.p.). In total, more than 1.29 million unique households connected to IPTV/OTT platforms watched the Viasat TV Kino HD throughout Ukraine for a month with an average viewing rate of 37.7 minutes. • Viasat Kino Action with an indicator of 2.50% (minus 0.57 pp , the number of contacts – 1.27 million) ranked second in the group. • The third place in the group is held by Viasat Kino Comedy (viewing share 1.97%, a decrease of 0.23 p.p.), which was watched by 684.1 thousand households. • Viasat Kino Megahit is in fourth place (viewing share 1.62%, plus 0.09 p.p., number of contacts with the channel – 579.2 thousand). • Viasat Kino World (viewing share decreased by 0.32 percentage points to 1.26%) took fifth place - in March, the channel reached 1.19 million households. In general, the group of movie channels gained 8.17 million contacts with IPTV / OTT households in March.
11. Movie channels, Shr%, April 2023 2,07 1,05 0,8 0,72 0,7 0,44 0,35 0,21 0,17 0,16 0,14 0,08 0,06 0,04 0,02 0,01 0,01 0,01 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT CINE+ LEGEND AM C Param ount channel Star Cinema Kinowood Kinoliving Наше любимое … FILM BOX KINO1 Bollywood HD FILM BOX… FilmUA LIVE #НАШ Е РЕТРО Viasat Kino HD Viasat Kino Action Movie channels, Shr%, April 2023
12. Movie channels, average time spent, April 2023 00:37:21 00:31:32 00:34:06 00:14:47 00:20:26 00:09:52 00:26:16 00:36:08 00:11:47 00:24:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Hollywood HD 4ever Cinema Ентер-фільм CINE+ HD CINE+HIT CINE+ LEGEND AM C Param ount… Star Cinema Kinowood Movie channels, Ats, April 2023
13. Entertainment channels, April 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 7.49% (an increase of 1.46 pp), generating 697.9 thousand contacts with viewers' devices throughout Ukraine. Average viewing time channel ICTV2 was 57 minutes. • TET channel is in second place with a viewing share of 5.75% (plus 0.76 p.p.). • KVARTAL TV channel is in third place with a share of 1.90%. There was a TET channel 778.5 thousand contacts, KVARTAL TV channel - 747.1 thousand. Sonce channel was in fourth place with a share of 1.05 % (plus 0.08 p.p.), and OCE-TV channel was in fifth place with a share of 0.91% (plus 0.15 p.p.) . In general, the group of entertainment channels gained 3.64 million contacts with viewers' devices during the month.
14. Entertainment channels, Shr%, April 2023 7,49 5,75 1,9 1,05 0,91 0,47 0,4 0,35 0,12 0,09 0,07 0,02 0,02 0,01 0,01 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 8,00 ICTV2 ТЕТ KVARTAL TV Сонце ОЦЕ (QTV) TLC Fox Life М ега Трофей Food Network Рибалка ТВ Continent E M ilady_Televisio FAST&FUN BOX HD 7D7 Entertainment channels, Shr%, April 2023
15. Entertainment channels, average time spent, April 2023 00:56:57 00:37:18 00:38:04 00:41:09 00:31:11 00:43:10 00:27:48 00:19:15 00:11:30 00:34:18 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 ТЕТ KVARTAL TV Сонце ОЦЕ (QTV) TLC Fox Life Мега Трофей Food Network Entertainment channels, Ats, April 2023
16. Children’s channels, April 2023 • Share of viewing the Plus Plus channel increased in April by 0.18 p.p. _ to level 1, 92 %, and the channel remains in first place, generating 355 thousand contacts. • Nickelodeon channel (viewing share increased by 0.02 pp to 0.40%) took second place, and Nick Jr (share at the level of 0.38%, minus 0.01 p.p. ) ranks third, respectively. Nickelodeon channel generated 91.2 thousand contacts, and Nick Jr - 51.6 thousand. • The fourth place is occupied by the Cartoon Network, whose viewing share was 0.33% (plus 0.05 p.p.), and the number of contacts was 39.4 thousand. In total, children's channels had 1.27 million contacts with viewers' devices during April.
17. Children’s channels, Shr%, April 2023 1,92 0,40 0,38 0,33 0,32 0,25 0,21 0,17 0,11 0,08 0,08 0,07 0,07 0,05 0,04 0,04 0,02 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nickelodeon Nick Jr Cartoon Network Nicktoons Піксель Nickelodeon Ukraine Pluto TV Cine+ Kids NIKI Junior DuckTV Boomerang Малятко TV NIKI Kids ZOOM Duck TV Plus Кіноказка English Club TV HD Gulli Girl TIJI BabyTV Children’s channels, Shr%, April 2023
18. Children’s channels, average time spent, April 2023 00:48:38 00:48:52 01:11:28 00:56:14 01:10:46 00:34:30 01:04:26 00:35:02 00:48:37 00:33:43 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUS PLUS Nickelodeon Nick Jr Cartoon Network Nicktoons Піксель Nickelodeon… Cine+ Kids NIKI Junior DuckTV Children’s channels, Ats, April 2023
19. Sports channels, April 2023 • Eurosport 1 channel took first place in April (viewing share increased by 0.46 percentage points to 0.72%). • Setanta Sports HD takes second place with a viewing share of 0.53% (plus 0.25 p.p. ). Eurosport 1 received 77.8 thousand contacts with viewers' devices, with the Setanta channel Sports HD contacted 477.5 thousand viewers' devices. • Setanta Sports Plus (viewing share in April 0.19%, plus 0.05 p.p. , number of contacts with the channel - 330.1 thousand.) occupies the third position. • The fourth place is occupied by Megogo Football 1 channel with a viewing share of 0.18% and 8.6 thousand contacts. • Eurosport 2 channel is in fifth place with a viewing share of 0.16% and 64.8 thousand contacts. In total, the group of sports channels generated about 1.77 million contacts with viewers' devices in a month.
20. Sports channels, Shr%, April 2023 0,72 0,53 0,19 0,18 0,16 0,13 0,08 0,08 0,06 0,03 0,00 0,70 1,40 Eurosport 1 Setanta Sports HD Setanta Sports Plus Megogo Футбол 1 Eurosport 2 XSPORT Спорт 4 Xsport+ Megogo Футбол 2 Dynamo Kyiv TV Sports channels, Shr%, April 2023
21. Sports channels, average time spent, April 2023 01:01:12 00:37:24 00:29:01 00:35:13 00:21:05 00:15:16 00:30:15 00:16:18 00:21:22 00:11:54 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Eurosport 1 Setanta Sports HD Setanta Sports Plus Megogo Футбол 1 Eurosport 2 XSPORT Спорт 4 Xsport+ Megogo Футбол 2 Dynamo Kyiv TV Sports channels, Ats, April 2023
22. News channels, April 2023 • In first place is Channel 24, which viewing share decreased by 0.16 percentage points in the quarter up to 2.13% (the channel received 192.4 thousand contacts and an average viewing time of 1 hour 4.5 minutes). • The share of viewing of Espresso channel, which was in second place, decreased by 0.03 p.p. to 0.88%. The channel received 170,000 unique contacts in April and an average viewing time of 36.3 minutes. • PRYAMIY channel showed a viewing share of 0.81% (minus 0.05 p.p.) and ranks third with 196,000 contacts. Average viewing time was 33.2 minutes. • The fourth place for UA:FreeDOM channel is a viewing share of 0.58% (plus 0.06 p.p. ), the number of contacts with the channel is 34,300. • Apostrophe TV took fifth place (viewing share decreased by 0.01 pp to 0.26%), which generated 112.8 thousand contacts. The total number of contacts with viewers' devices throughout Ukraine in April amounted to 1.56 million.
23. News channels, Shr%, April 2023 2,13 0,88 0,81 0,58 0,26 0,23 0,18 0,06 0,06 0,05 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espresso TV PRYAM IY UA:FreeДОМ Апостроф TV Уніан ТБ 8 канал Суспільне Новини Obozrevatel TV ПравдаТУТ Euronews BBC W orld News ЧП Инфо Перший Діловий UNC Зоряний D1 News channels, Shr%, April 2023
24. News channels, average time spent, April 2023 01:04:27 00:36:20 00:33:16 00:46:59 00:23:34 00:13:27 00:10:36 00:08:28 00:11:08 00:07:00 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espresso TV PRYAMIY UA:FreeDOM Apostrophe TV Unian TV 8 channel Suspilne Novyni Obozrevatel TV Pravda TUT News channels , Ats, April 2023
25. Documentary channels, April 2023 • History channel remains in first place in the group, its share increased by 0.21 percentage points . and amounted to 1.06% (the total number of contacts with the channel is 199.2 thousand), and DISCOVERY CHANNEL occupies the second position in the group with an indicator of 1.02% (plus 0.24 p.p.). The number of contacts of the channel with viewers' devices throughout Ukraine amounted to 142.4 thousand. • Nat Geo Wild took third place with a viewing share of 0.80% (increased by 0.36 p.p.). • NATIONAL GEOGRAPHIC channel (viewing share of 0.73%, plus 0.20 p.p.) is in fourth place, and Discovery Science is in fifth place with a rate of 0.49% (plus 0.13 percentage points). The average viewing time of TV channels - the leaders of the group in November was History - 45.1 minutes, DISCOVERY CHANNEL - 34.7 minutes, Nat Geo Wild – 33.8 minutes. In general, the group of cognitive channels generated 3.43 million contacts with viewers' devices in April.
26. Documentary channels, Shr %, March 2023 1,06 1,02 0,80 0,73 0,49 0,39 0,25 0,16 0,16 0,12 0,11 0,10 0,09 0,09 0,08 0,07 0,07 0,07 0,06 0,05 0,05 0,04 0,03 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 History DISCOVERY CHANNEL Nat Geo Wild NATIONAL GEOGRAPHIC Discovery Science History 2 Суспільне Культура Animal Planet Travel&Adventure Трофей Investigation Discovery ЕПОХА Наука ЕКО -ТВ Travel Channel HD Рибалка ТВ Фауна Перший автомобільний Кус Кус Дача Терра Travelxp HD One Planet Da Vinci Learning Utravel 6соток Чемодан ТВ Масон ТВ 36,6 HD DOCUBOX HD Documentary channels, Shr %, April 2023
27. Documentary channels, average time spent, April 2023 00:45:08 00:34:42 00:33:49 00:27:12 00:34:42 00:38:31 00:12:56 00:21:11 00:15:32 00:11:30 00:28:07 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 History DISCOVERY CHANNEL Nat Geo W ild NATIONAL GEOGRAPHIC Discovery Science History 2 Суспільне Культура Anim al Planet Travel&Adventure Трофей Investigation Discovery Documentary channels, Ats, April 2023
28. TV series channels, Shr %, April 2023 2,09 0,99 0,73 0,69 0,65 0,4 0,11 0,04 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 BIGUDI Comedy Central FOX Star Family FILM UADRAMA Bolt Дорама FlixSnip TV series channels, Shr %, April 2023 • The group of series channels in April is led by Bigudi, the share of viewing of which increased by 0.17 percentage points . to 2.09%, and which generated 309.6 thousand contacts with viewers' devices. • Comedy Central channel is in second place, which viewing share increased by 0.27 p.p. to 0.99%. The third place is taken by FOX channel with a viewing share of 0.73% (plus 0.09 p.p. ). In total, the group of series channels gained 2.29 million contacts with viewers' devices throughout Ukraine.
29. TV series channels, average time spent, April 2023 00:53:38 00:32:05 00:34:46 00:35:08 00:31:13 00:26:53 00:23:44 00:04:30 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Comedy Central FOX Star Family FILM UADRAMA Bolt Дорама FlixSnip TV series channels, Ats, April 2023
30. Music channels, Shr%, April 2023 • M1 takes the first place - its viewing share has increased to 0.42%, the 4ever music channel is in second place - (the share has increased to 0.219%). • In third place is EU MUSIC channel with a viewing share of 0.216%. In total, the group received 1.24 million contacts with viewers' devices in April. 0,42 0,22 0,22 0,2 0,07 0,07 0,06 0,03 0,03 0,03 0,00 0,15 0,30 0,45 M1 4ever music EU Music M2 UAMusic MTV Hits InRating MTV 90s MTV 00s clubMTV Music channels, Shr%, April 2023
31. Music channels, average time spent, April 2023 00:34:15 00:26:23 00:33:26 00:23:14 00:19:14 00:25:25 00:14:17 00:18:47 00:21:20 00:18:33 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 4ever music EU M usic M 2 UAM usic M TV Hits InRating M TV 90s M TV 00s clubM TV Music channels, Ats, April 2023
32. Regional channels, April 2023 • Kyiv channel took first place among regional channels with a viewing share of 0.243%. • In second place is the channel Suspilne Kyiv with an indicator of 0.088%. Perviy Gorodskoy TV channel, having received a viewing share of 0.030%, is in third place, and Suspilnen Crimea channel, which viewing share was 0.0211%, is in fourth place. • The next channel PravdaTUT Kyiv has an index within 0.0205% of viewing share. During the month, the group of regional channels received 772.3 thousand contacts with viewers' devices.
33. Regional channels, Shr%, April 2023 0,243 0,088 0,030 0,021 0,021 0,019 0,018 0,012 0,008 0,007 0,007 0,006 0,006 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 0,001 0,000 0,050 0,100 Kyiv Suspіlne Kiev First City Suspіlne Krim PravdaTUT Kiev 11 channel ATR Horizon TV Black Sea… TRC Galicia NTA (2nd channel) First Western Obverse (Lutsk) Suspіlne Zaporizhzhya ETNO CHANNEL HD Vita TV Competitor (Lutsk) Channel 12 (Lutsk) TVA (Chernivtsi) Ternopil 1 Suspіlne Dnipro Suspilne Chernigiv Suspіlne Mykolaiv Suspіlne Kharkiv Rudana SEC (Krivoy… Suspіlne Vinnitsa First Kyiv Suspilne Rivne Suspilne Lutsk Suspіlne Zhytomyr Suspilne Ivano-… Regional channels, Shr%, April 2023
34. Regional channels, average time spent, April 2023 00:07:45 00:23:41 00:06:30 00:08:03 00:26:02 00:06:49 00:24:14 00:06:11 00:11:20 00:07:02 00:08:42 00:08:10 00:12:32 00:04:38 00:05:45 00:07:46 00:07:34 00:09:07 00:08:28 00:04:56 00:05:40 00:08:42 00:06:08 00:06:04 00:04:10 00:04:08 00:06:28 00:04:24 00:05:04 00:04:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyiv Suspіlne Kiev First City Suspіlne Krim PravdaTUT Kiev 11 channel ATR Horizon TV Black Sea… TRC Galicia NTA (2nd channel) First W estern Obverse (Lutsk) Suspіlne Zaporizhzhya ETNO CHANNEL HD Vita TV Com petitor (Lutsk) Channel 12 (Lutsk) TVA (Chernivtsi) Ternopil 1 Suspіlne Dnipro Suspilne Chernigiv Suspіlne M ykolaiv Suspіlne Kharkiv Rudana SEC (Krivoy… Suspіlne Vinnitsa First Kyiv Suspilne Rivne Suspilne Lutsk Suspіlne Zhytom yr Suspilne Uzhhorod Regional channels, Ats, April 2023
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